Groundwork

Market rankings · Nevada

Insurance agencies in Nevada

Markets across Nevada ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.

Listings
2,104
475 chain locations (23%)
Official establishments
1,247
+6.2% since 2019
Household spending a year
$2.2B
On vehicle insurance
Listings per 10k households
17.5
12% above the U.S.
Spending per listing
$1M
17% below the U.S.
Rank among states
#33 of 51
Market score 42 · Lower middle

A site report maps the insurance agencies on map listings around any address in Nevada by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 2,104 insurance agencies in Nevada. Chain locations make up 23% of them, against 21% across the U.S. That comes to 17.5 for every 10,000 households, 12% above the U.S. rate of 15.6.

Households in Nevada spend about $2.2B a year on vehicle insurance, or $1,817 per household, 7% below the U.S. average. That works out to $1M per agency, 17% below the U.S. figure of $1.3M.

Official counts show 1,247 businesses with payroll classed as insurance agencies and brokerages in Nevada in 2023, up 6.2% from 2019. That is one for every 964 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 47 SBA-backed loans worth $26.7M have gone to businesses classed as insurance agencies and brokerages in Nevada.

Among the 50 states and DC, Nevada ranks #33 for insurance agencies, with a Groundwork market score of 42 (lower middle). Of the 3 scored metro areas in or partly in Nevada, the Reno metro area scores highest (45). Of the 5 scored small-town markets in or partly in Nevada, the Pahrump area scores highest (87).

Every market in Nevada for insurance agencies

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Nevada, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Nevada, ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Reno, NV4540618.0$1.1M+5.0%#222 of 387
2Las Vegas-Henderson-North Las Vegas, NV361,56718.2$955K+5.8%#274 of 387
3Carson City, NV185523.2$836K−0.2%#372 of 387

Small-town markets

Small-town markets reaching Nevada, ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pahrump, NV87156.8$3.1M+10.3%#23 of 537
2Elko, NV78178.4$2.5M+2.1%#59 of 537
3Fallon, NV7499.5$2.3M+1.1%#73 of 537
4Winnemucca, NV70811.6$1.9M0.0%#101 of 537
5Gardnerville Ranchos, NV-CA60167.4$3M+0.9%#186 of 537

Counties

Counties in Nevada, ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Nye County, NV82156.8$3.1M+10.3%#177 of 2,272
2Lyon County, NV81239.7$2.3M+9.5%#210 of 2,272
3Elko County, NV70178.7$2.4M+2.1%#458 of 2,272
4Churchill County, NV6799.5$2.3M+1.1%#552 of 2,272
5Humboldt County, NV64811.6$1.9M0.0%#660 of 2,272
6Douglas County, NV56167.5$2.9M+1.2%#891 of 2,272
7Washoe County, NV4138319.2$1M+4.4%#1,433 of 2,272
8Clark County, NV361,56718.2$955K+5.8%#1,626 of 2,272
9Carson City, NV225523.2$836K−0.2%#2,041 of 2,272
White Pine County, NVNot scored514.9$1.4M−4.5%
Pershing County, NVNot scored15.8$4.4M−3.2%
Lander County, NVNot scored314.1$1.6M+2.6%
Mineral County, NVNot scored15.5$3.3M−3.2%
Lincoln County, NVNot scored15.8$3.6M−2.6%
Storey County, NVNot scored00.0n/a+3.7%
Eureka County, NVNot scored00.0n/a+0.8%
Esmeralda County, NVNot scored00.0n/a−0.8%

Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many insurance agencies are in Nevada?

There are 2,104 insurance agencies on map listings in Nevada as of September 2026. 475 of them (23%) are chain locations. The listings count insurance agencies. Official counts show 1,247 businesses with payroll classed as insurance agencies and brokerages in 2023, up 6.2% from 2019.

How much do households in Nevada spend on vehicle insurance?

About $2.2B a year, or $1,817 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 2,104 insurance agencies on map listings, it comes to $1M per agency. It is estimated from the incomes of the 1,202,593 households in Nevada and national spending patterns by income.

How does Nevada compare with the U.S. for insurance agencies?

Nevada has 17.5 insurance agencies per 10,000 households, 12% above the U.S. rate of 15.6. Spending per agency is $1M, 17% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Nevada would have about 1,741, against 2,104 on map listings. There is one business with payroll in the industry for every 964 households, against one for every 966 across the U.S. The official count rose 6.2% from 2019 to 2023, against −1.0% for the U.S.

Which market in Nevada has the highest market score for insurance agencies?

Among 3 scored metro areas in or partly in Nevada, the Reno metro area scores highest, at 45 (lower middle). Among 5 scored small-town markets in or partly in Nevada, the Pahrump area scores highest, at 87 (high). Among 9 scored counties in Nevada, Nye County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nevada scores 42 for insurance agencies (lower middle), #33 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Nevada. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Insurance agencies in other states

All 51 states

Top markets for insurance agencies across the U.S. · All business types in Nevada

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.