Auto · County · Missouri
Insurance agencies in Morgan County, MO
The insurance agencies in Morgan County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,299 of 2,272 scored counties
#14 of 85 scored counties in Missouri
- Listings
- 13
- 3 chain locations (23%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $14.3M
- On vehicle insurance · $1,649 a household
- Spending per listing
- $1.1M
- 12% below the U.S.
- Listings per 10k households
- 14.9
- 4% below the U.S.
- Population, 2025
- 22,418
- +6.8% since 2020
See the insurance agencies around any address in Morgan County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 13 insurance agencies in Morgan County. 3 of them (23%) are chain locations, against 21% across the U.S. That comes to 14.9 for every 10,000 households, 4% below the U.S. rate of 15.6.
At $1,649 per household (16% below the U.S. average), households in Morgan County spend about $14.3M a year on vehicle insurance. That works out to $1.1M per agency, 12% below the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Morgan County was 7 in 2023. That is one for every 1,243 households, against one for every 966 across the U.S.
Between 2020 and 2025, the population of Morgan County grew 6.8%, faster than the U.S. (+3.1%). The Groundwork market score for insurance agencies in Morgan County is 45 (lower middle), #1,299 of 2,272 scored counties and #14 of 85 scored counties in Missouri.
How Morgan County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.9 | 20.1 | 15.6 |
| Spending per listing | $1.1M | $810K | $1.3M |
| Households per official establishment | 1,243 | 753 | 966 |
| Official establishment growth, 2019–2023 | n/a | −1.3% | −1.0% |
| Population growth, 2020–2025 | +6.8% | +1.9% | +3.1% |
| Spending per household on vehicle insurance | $1,649 | $1,625 | $1,957 |
| Median household income | $53,412 | $70,702 | $80,734 |
| Groundwork market score | 45 | 19 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 7
- Employees, 2023
- 22
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 133 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 22,418+6.8% since 2020
- Households
- 8,699
- Median age
- 42.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 598 sq. mi.
- People per square mile
- 36
- Median household income
- $53,412+36.9% vs. 2015–2019, before inflation
- Average household income
- $79,664
- Median home value
- $194,400
- Jobs located here
- 4,715
- Daytime population
- 19,301Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for insurance agencies, numbered among those based in Missouri, with Morgan County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, MO | 66 | 7 | 7.8 | $2.2M | +1.6% | #584 of 2,272 |
| 2Lincoln County, MO | 62 | 30 | 13.1 | $1.5M | +11.4% | #736 of 2,272 |
| 3McDonald County, MO | 60 | 10 | 11.7 | $1.5M | +3.1% | #786 of 2,272 |
| 4Andrew County, MO | 59 | 7 | 10.0 | $1.9M | +0.7% | #802 of 2,272 |
| 5Dallas County, MO | 57 | 8 | 11.8 | $1.6M | +5.2% | #881 of 2,272 |
| 6Crawford County, MO | 56 | 10 | 10.4 | $1.7M | −0.4% | #909 of 2,272 |
| 7Newton County, MO | 55 | 27 | 12.2 | $1.5M | +6.1% | #961 of 2,272 |
| 8Pulaski County, MO | 53 | 19 | 11.3 | $1.5M | +0.8% | #1,019 of 2,272 |
| 9Ray County, MO | 53 | 14 | 15.4 | $1.2M | +1.1% | #1,029 of 2,272 |
| 10Ste. Genevieve County, MO | 52 | 10 | 14.0 | $1.5M | +1.1% | #1,044 of 2,272 |
| 14Morgan County, MO | 45 | 13 | 14.9 | $1.1M | +6.8% | #1,299 of 2,272 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Morgan County, MO?
There are 13 insurance agencies on map listings in Morgan County as of September 2026. 3 of them (23%) are chain locations. The listings count insurance agencies. Official counts show 7 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Morgan County, MO spend on vehicle insurance?
About $14.3M a year, or $1,649 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 13 insurance agencies on map listings, it comes to $1.1M per agency. It is estimated from the incomes of the 8,699 households in Morgan County and national spending patterns by income.
How does Morgan County, MO compare with the U.S. for insurance agencies?
Morgan County has 14.9 insurance agencies per 10,000 households, 4% below the U.S. rate of 15.6. Spending per agency is $1.1M, 12% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Morgan County would have about 11, against 13 on map listings. There is one business with payroll in the industry for every 1,243 households, against one for every 966 across the U.S.
How fast is Morgan County, MO growing?
Population estimates put Morgan County at 22,418 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 8,699 households. The median household income in Morgan County is $53,412 a year, 34% below the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 45 for insurance agencies (lower middle), #1,299 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.