Auto · Small-town market · Missouri
Insurance agencies in the Farmington, MO area
How the Farmington, MO area compares with other small-town markets and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #462 of 537 scored small-town markets
#8 of 17 scored small-town markets based in Missouri
- Listings
- 51
- 10 chain locations (20%)
- Official establishments
- 32
- +6.7% since 2019
- Household spending a year
- $41.8M
- On vehicle insurance · $1,682 a household
- Spending per listing
- $819K
- 35% below the U.S.
- Listings per 10k households
- 20.6
- 32% above the U.S.
- Population, 2025
- 67,809
- +2.1% since 2020
See the insurance agencies around any address in the Farmington area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Farmington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for insurance agencies in the Farmington area is 26 (lower middle), #462 of 537 scored small-town markets and #8 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
At $1,682 per household (14% below the U.S. average), households in the Farmington area spend about $41.8M a year on vehicle insurance. Spread across 51 insurance agencies, that is $819K per agency, 35% below the U.S. figure of $1.3M.
There are 51 insurance agencies on map listings in the Farmington area as of September 2026. Of those, 10 are chain locations, or 20%, against 21% across the U.S. That comes to 20.6 for every 10,000 households, 32% above the U.S. rate of 15.6.
In 2023, official counts showed 32 businesses with payroll in the Farmington area classed as insurance agencies and brokerages, up 6.7% from 2019. That is one for every 776 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as insurance agencies and brokerages in the Farmington area. Between 2020 and 2025, the population of the Farmington area grew 2.1%, slower than the U.S. (+3.1%).
How the Farmington area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Farmington area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.6 | 20.1 | 15.6 |
| Spending per listing | $819K | $810K | $1.3M |
| Households per official establishment | 776 | 753 | 966 |
| Official establishment growth, 2019–2023 | +6.7% | −1.3% | −1.0% |
| Population growth, 2020–2025 | +2.1% | +1.9% | +3.1% |
| Spending per household on vehicle insurance | $1,682 | $1,625 | $1,957 |
| Median household income | $57,477 | $70,702 | $80,734 |
| Groundwork market score | 26 | 19 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32+6.7% over the period
- Employees, 2023
- 120
- Annual payroll, 2023
- $6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5110 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Farmington area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Farmington area
- Population, 2025 estimate
- 67,809+2.1% since 2020
- Households
- 24,816
- Median age
- 39.3
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 452 sq. mi.
- People per square mile
- 148
- Median household income
- $57,477+23.7% vs. 2015–2019, before inflation
- Average household income
- $75,389
- Median home value
- $169,300
- Jobs located here
- 22,334
- Daytime population
- 62,711Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Farmington area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Farmington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for insurance agencies, numbered among those based in Missouri, with the Farmington area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fort Leonard Wood, MO | 58 | 19 | 11.3 | $1.5M | +0.8% | #201 of 537 |
| 2Warrensburg, MO | 53 | 28 | 13.3 | $1.4M | +4.9% | #238 of 537 |
| 3Lebanon, MO | 39 | 27 | 18.5 | $917K | +2.5% | #364 of 537 |
| 4Sedalia, MO | 38 | 33 | 19.4 | $876K | +2.9% | #375 of 537 |
| 5Poplar Bluff, MO | 37 | 22 | 13.3 | $1.1M | −0.4% | #382 of 537 |
| 6Branson, MO | 36 | 37 | 16.2 | $1M | +1.7% | #391 of 537 |
| 7Rolla, MO | 32 | 29 | 16.7 | $963K | +1.6% | #427 of 537 |
| 8Farmington, MO | 26 | 51 | 20.6 | $819K | +2.1% | #462 of 537 |
| 9Marshall, MO | 25 | 17 | 21.1 | $780K | −0.3% | #468 of 537 |
| 10West Plains, MO | 25 | 39 | 24.4 | $716K | +2.5% | #469 of 537 |
Other business types in the Farmington area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Farmington, MO area?
As of September 2026, map listings count 51 insurance agencies in the Farmington area. 10 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 32 businesses with payroll classed as insurance agencies and brokerages in 2023, up 6.7% from 2019.
How much do households in the Farmington, MO area spend on vehicle insurance?
About $41.8M a year, or $1,682 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 51 insurance agencies on map listings, it comes to $819K per agency. It is estimated from the incomes of the 24,816 households in the Farmington area and national spending patterns by income.
How does the Farmington, MO area compare with the U.S. for insurance agencies?
The Farmington area has 20.6 insurance agencies per 10,000 households, 32% above the U.S. rate of 15.6. Spending per agency is $819K, 35% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Farmington area would have about 33, against 51 on map listings. There is one business with payroll in the industry for every 776 households, against one for every 966 across the U.S. The official count rose 6.7% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Farmington, MO area growing?
Population estimates put the Farmington area at 67,809 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 24,816 households. Median household income in the Farmington area is $57,477, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Farmington area scores 26 for insurance agencies (lower middle), #462 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Farmington area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Farmington area
Screening a site or an acquisition in the Farmington area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Farmington area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.