Market rankings · Nebraska
Insurance agencies in Nebraska
Every metro area, small-town market and county in Nebraska, ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 1,626
- 305 chain locations (19%)
- Official establishments
- 1,545
- +0.1% since 2019
- Household spending a year
- $1.4B
- On vehicle insurance
- Listings per 10k households
- 20.4
- 31% above the U.S.
- Spending per listing
- $859K
- 32% below the U.S.
- Rank among states
- #47 of 51
- Market score 22 · Low
A site report maps the insurance agencies on map listings around any address in Nebraska by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Nebraska has 1,626 insurance agencies on map listings as of September 2026. 305 of them (19%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 20.4, 31% above the U.S. rate of 15.6.
At $1,750 per household (11% below the U.S. average), households in Nebraska spend about $1.4B a year on vehicle insurance. That is about $859K of household spending for each agency on map listings, 32% below the U.S. figure of $1.3M.
Official counts show 1,545 businesses with payroll classed as insurance agencies and brokerages in Nebraska in 2023, up 0.1% from 2019. That is one for every 516 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 23 SBA-backed loans worth $8.7M have gone to businesses classed as insurance agencies and brokerages in Nebraska.
Among the 50 states and DC, Nebraska ranks #47 for insurance agencies, with a Groundwork market score of 22 (low). Of the 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest (22). Of the 9 scored small-town markets in or partly in Nebraska, the Columbus area scores highest (35).
Every market in Nebraska for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Nebraska, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Omaha, NE-IA | 22 | 743 | 19.1 | $867K | +4.2% | #356 of 387 |
| 2Lincoln, NE | 21 | 255 | 18.1 | $912K | +3.3% | #362 of 387 |
| 3Grand Island, NE | 18 | 64 | 21.1 | $861K | +1.5% | #371 of 387 |
| Sioux City, IA-NE-SD | 17 | 118 | 21.3 | $834K | +1.0% | #375 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 35 | 30 | 17.3 | $1.1M | +3.8% | #400 of 537 |
| 2Lexington, NE | 33 | 17 | 17.0 | $1.2M | +1.1% | #419 of 537 |
| 3Beatrice, NE | 28 | 17 | 18.2 | $1M | +0.2% | #444 of 537 |
| 4Fremont, NE | 27 | 36 | 23.7 | $779K | +2.6% | #454 of 537 |
| 5Kearney, NE | 25 | 54 | 23.7 | $789K | +1.9% | #467 of 537 |
| 6Hastings, NE | 21 | 41 | 24.0 | $792K | −0.2% | #482 of 537 |
| 7Norfolk, NE | 20 | 51 | 26.0 | $693K | +1.1% | #490 of 537 |
| 8Scottsbluff, NE | 17 | 30 | 19.5 | $898K | −1.2% | #508 of 537 |
| 9North Platte, NE | 17 | 37 | 24.4 | $754K | −3.6% | #509 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sarpy County, NE | 51 | 83 | 11.2 | $1.6M | +9.0% | #1,069 of 2,272 |
| 2Saunders County, NE | 49 | 10 | 11.2 | $1.8M | +6.0% | #1,129 of 2,272 |
| 3Otoe County, NE | 42 | 8 | 12.5 | $1.6M | +3.9% | #1,383 of 2,272 |
| 4Cass County, NE | 37 | 18 | 16.6 | $1.2M | +3.9% | #1,573 of 2,272 |
| 5Dakota County, NE | 37 | 14 | 18.8 | $989K | +0.7% | #1,587 of 2,272 |
| 6Saline County, NE | 35 | 9 | 17.5 | $1.3M | +1.9% | #1,638 of 2,272 |
| 7Seward County, NE | 30 | 12 | 17.7 | $1.1M | +2.3% | #1,807 of 2,272 |
| 8Washington County, NE | 29 | 16 | 19.0 | $1.1M | +1.8% | #1,839 of 2,272 |
| 9Dawson County, NE | 28 | 17 | 18.6 | $1.1M | +1.5% | #1,867 of 2,272 |
| 10Platte County, NE | 28 | 26 | 19.0 | $981K | +3.9% | #1,871 of 2,272 |
| 11Gage County, NE | 24 | 17 | 18.2 | $1M | +0.2% | #1,974 of 2,272 |
| 12Lancaster County, NE | 23 | 243 | 18.1 | $901K | +3.4% | #2,009 of 2,272 |
| 13Dodge County, NE | 23 | 36 | 23.7 | $779K | +2.6% | #2,021 of 2,272 |
| 14York County, NE | 21 | 16 | 28.0 | $651K | +3.3% | #2,064 of 2,272 |
| 15Box Butte County, NE | 20 | 8 | 17.8 | $1.1M | −3.0% | #2,070 of 2,272 |
| 16Custer County, NE | 19 | 12 | 26.7 | $781K | 0.0% | #2,104 of 2,272 |
| 17Buffalo County, NE | 19 | 49 | 24.5 | $745K | +1.9% | #2,107 of 2,272 |
| 18Adams County, NE | 17 | 27 | 20.6 | $890K | −0.3% | #2,132 of 2,272 |
| 19Hall County, NE | 17 | 54 | 22.0 | $790K | +1.4% | #2,140 of 2,272 |
| 20Holt County, NE | 17 | 12 | 29.6 | $707K | −0.3% | #2,147 of 2,272 |
| 21Douglas County, NE | 17 | 543 | 22.8 | $677K | +3.6% | #2,150 of 2,272 |
| 22Lincoln County, NE | 15 | 37 | 24.8 | $735K | −3.6% | #2,178 of 2,272 |
| 23Madison County, NE | 14 | 44 | 30.4 | $550K | +1.6% | #2,200 of 2,272 |
| 24Scotts Bluff County, NE | 13 | 30 | 19.9 | $873K | −1.3% | #2,207 of 2,272 |
| 25Red Willow County, NE | 9 | 10 | 22.2 | $799K | −3.5% | #2,250 of 2,272 |
Show all 93 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Colfax County, NE | Not scored | 4 | 10.8 | $1.9M | +3.6% | |
| Wayne County, NE | Not scored | 5 | 13.3 | $1.5M | +3.3% | |
| Cheyenne County, NE | Not scored | 9 | 20.2 | $919K | +0.4% | |
| Hamilton County, NE | Not scored | 6 | 16.5 | $1.3M | +2.9% | |
| Phelps County, NE | Not scored | 9 | 23.0 | $820K | +0.2% | |
| Cuming County, NE | Not scored | 7 | 18.4 | $1M | −2.1% | |
| Butler County, NE | Not scored | 3 | 8.5 | $2.5M | +1.8% | |
| Knox County, NE | Not scored | 7 | 20.5 | $980K | −0.5% | |
| Cedar County, NE | Not scored | 8 | 23.2 | $909K | 0.0% | |
| Keith County, NE | Not scored | 15 | 37.0 | $488K | −2.7% | |
| Dawes County, NE | Not scored | 8 | 23.2 | $833K | −3.7% | |
| Richardson County, NE | Not scored | 6 | 16.9 | $1.1M | −4.2% | |
| Merrick County, NE | Not scored | 6 | 18.7 | $1.2M | +3.3% | |
| Pierce County, NE | Not scored | 7 | 24.6 | $902K | +0.5% | |
| Jefferson County, NE | Not scored | 5 | 15.9 | $1.1M | −2.6% | |
| Nemaha County, NE | Not scored | 6 | 21.1 | $906K | +0.2% | |
| Burt County, NE | Not scored | 7 | 23.9 | $770K | −0.6% | |
| Kearney County, NE | Not scored | 5 | 17.8 | $1.2M | +1.5% | |
| Thurston County, NE | Not scored | 1 | 5.0 | $3.7M | −0.1% | |
| Howard County, NE | Not scored | 4 | 16.0 | $1.3M | +0.8% | |
| Antelope County, NE | Not scored | 11 | 41.7 | $503K | +1.0% | |
| Clay County, NE | Not scored | 12 | 48.2 | $427K | +1.1% | |
| Stanton County, NE | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Dixon County, NE | Not scored | 2 | 9.1 | $2.4M | +0.4% | |
| Fillmore County, NE | Not scored | 9 | 38.2 | $551K | −2.0% | |
| Cherry County, NE | Not scored | 7 | 31.3 | $610K | +1.9% | |
| Boone County, NE | Not scored | 11 | 50.2 | $410K | −0.1% | |
| Johnson County, NE | Not scored | 3 | 17.6 | $1.1M | −1.4% | |
| Polk County, NE | Not scored | 10 | 47.3 | $446K | +1.1% | |
| Sheridan County, NE | Not scored | 3 | 14.2 | $1.4M | −5.7% | |
| Thayer County, NE | Not scored | 6 | 28.7 | $686K | −3.6% | |
| Furnas County, NE | Not scored | 6 | 29.9 | $695K | −2.2% | |
| Morrill County, NE | Not scored | 7 | 36.5 | $529K | −3.3% | |
| Nuckolls County, NE | Not scored | 6 | 31.3 | $684K | +0.2% | |
| Valley County, NE | Not scored | 9 | 50.1 | $401K | +0.9% | |
| Chase County, NE | Not scored | 8 | 54.2 | $358K | −4.4% | |
| Webster County, NE | Not scored | 2 | 13.4 | $1.7M | −1.6% | |
| Nance County, NE | Not scored | 1 | 7.5 | $2.9M | −3.0% | |
| Kimball County, NE | Not scored | 5 | 33.6 | $533K | −0.5% | |
| Sherman County, NE | Not scored | 1 | 7.5 | $2.9M | −1.2% | |
| Brown County, NE | Not scored | 5 | 39.2 | $465K | −2.6% | |
| Harlan County, NE | Not scored | 2 | 16.7 | $1.3M | −1.9% | |
| Franklin County, NE | Not scored | 3 | 23.2 | $906K | −3.1% | |
| Perkins County, NE | Not scored | 1 | 8.4 | $2.5M | −0.3% | |
| Frontier County, NE | Not scored | 3 | 27.9 | $756K | +6.0% | |
| Hitchcock County, NE | Not scored | 0 | 0.0 | n/a | −5.9% | |
| Pawnee County, NE | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Greeley County, NE | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Gosper County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Deuel County, NE | Not scored | 2 | 23.9 | $912K | +1.6% | |
| Garden County, NE | Not scored | 2 | 23.3 | $779K | −4.5% | |
| Dundy County, NE | Not scored | 2 | 25.7 | $842K | −5.2% | |
| Garfield County, NE | Not scored | 3 | 42.8 | $493K | −5.4% | |
| Boyd County, NE | Not scored | 1 | 13.4 | $1.8M | −7.5% | |
| Rock County, NE | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Sioux County, NE | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Wheeler County, NE | Not scored | 1 | 27.9 | $850K | +2.1% | |
| Hayes County, NE | Not scored | 1 | 26.5 | $864K | −3.2% | |
| Keya Paha County, NE | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Logan County, NE | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Banner County, NE | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Hooker County, NE | Not scored | 1 | 30.6 | $642K | −2.8% | |
| Grant County, NE | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Loup County, NE | Not scored | 0 | 0.0 | n/a | −6.1% | |
| Thomas County, NE | Not scored | 1 | 32.9 | $632K | −4.8% | |
| Arthur County, NE | Not scored | 0 | 0.0 | n/a | −7.9% | |
| McPherson County, NE | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Blaine County, NE | Not scored | 0 | 0.0 | n/a | +6.8% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in Nebraska?
Map listings as of September 2026 show 1,626 insurance agencies in Nebraska. 305 of them (19%) are chain locations. The listings count insurance agencies. Official counts show 1,545 businesses with payroll classed as insurance agencies and brokerages in 2023, up 0.1% from 2019.
How much do households in Nebraska spend on vehicle insurance?
About $1.4B a year, or $1,750 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 1,626 insurance agencies on map listings, it comes to $859K per agency. It is estimated from the incomes of the 797,847 households in Nebraska and national spending patterns by income.
How does Nebraska compare with the U.S. for insurance agencies?
Nebraska has 20.4 insurance agencies per 10,000 households, 31% above the U.S. rate of 15.6. Spending per agency is $859K, 32% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Nebraska would have about 1,112, against 1,626 on map listings. There is one business with payroll in the industry for every 516 households, against one for every 966 across the U.S. The official count rose 0.1% from 2019 to 2023, against −1.0% for the U.S.
Which market in Nebraska has the highest market score for insurance agencies?
Among 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest, at 22 (low). Among 9 scored small-town markets in or partly in Nebraska, the Columbus area scores highest, at 35 (lower middle). Among 25 scored counties in Nebraska, Sarpy County scores highest, at 51 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nebraska scores 22 for insurance agencies (low), #47 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nebraska. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
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Top markets for insurance agencies across the U.S. · All business types in Nebraska
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- Collision repair and body shops325 listings
- Car washes and detailing357 listings
- Tire shops353 listings
- Oil change and quick lube39 listings
- Gas stations936 listings
Screening a site or an acquisition in Nebraska?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.