Groundwork

Market rankings · North Dakota

Insurance agencies in North Dakota

Markets across North Dakota ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.

Listings
585
131 chain locations (22%)
Official establishments
647
−0.8% since 2019
Household spending a year
$581.4M
On vehicle insurance
Listings per 10k households
17.7
13% above the U.S.
Spending per listing
$994K
21% below the U.S.
Rank among states
#45 of 51
Market score 23 · Low

A site report maps the insurance agencies on map listings around any address in North Dakota by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 585 insurance agencies in North Dakota. Of those, 131 are chain locations, or 22%, against 21% across the U.S. That comes to 17.7 for every 10,000 households, 13% above the U.S. rate of 15.6.

Households in North Dakota spend about $581.4M a year on vehicle insurance, or $1,756 per household, 10% below the U.S. average. That is about $994K of household spending for each agency on map listings, 21% below the U.S. figure of $1.3M.

The official count of businesses with payroll classed as insurance agencies and brokerages in North Dakota was 647 in 2023, down 0.8% from 2019. That is one for every 512 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 5 SBA-backed loans worth $854K have gone to businesses classed as insurance agencies and brokerages in North Dakota.

Among the 50 states and DC, North Dakota ranks #45 for insurance agencies, with a Groundwork market score of 23 (low). Of the 4 scored metro areas in or partly in North Dakota, the Bismarck metro area scores highest (27). Of the 4 scored small-town markets in or partly in North Dakota, the Williston area scores highest (49).

Every market in North Dakota for insurance agencies

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in North Dakota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching North Dakota, ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Bismarck, ND2710118.1$1M+4.5%#325 of 387
2Minot, ND264213.2$1.3M−2.4%#327 of 387
3Fargo, ND-MN2321019.0$829K+7.7%#349 of 387
4Grand Forks, ND-MN197116.3$994K+0.8%#366 of 387

Small-town markets

Small-town markets reaching North Dakota, ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Williston, ND49159.9$1.8M+1.4%#270 of 537
2Dickinson, ND342516.1$1.1M+0.7%#409 of 537
3Wahpeton, ND-MN202122.1$830K0.0%#487 of 537
4Jamestown, ND191718.0$948K−0.6%#493 of 537

Counties

Counties in North Dakota, ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1McKenzie County, ND56610.0$2.1M+2.8%#899 of 2,272
2Williams County, ND43159.9$1.8M+1.4%#1,343 of 2,272
3Morton County, ND382215.8$1.3M+3.8%#1,529 of 2,272
4Grand Forks County, ND314313.7$1.1M+1.9%#1,774 of 2,272
5Burleigh County, ND257818.9$909K+4.7%#1,956 of 2,272
6Stark County, ND242317.0$1M+0.5%#1,973 of 2,272
7Cass County, ND2416519.7$793K+9.1%#1,989 of 2,272
8Barnes County, ND20816.3$1.2M−2.7%#2,068 of 2,272
9Ward County, ND194014.0$1.2M−2.4%#2,085 of 2,272
10Richland County, ND191420.4$888K+1.2%#2,098 of 2,272
11Walsh County, ND16818.2$1M−3.3%#2,158 of 2,272
12Stutsman County, ND161718.0$948K−0.6%#2,160 of 2,272
13Ramsey County, ND13916.6$951K−0.4%#2,203 of 2,272
Rolette County, NDNot scored410.6$1.9M−4.1%
McLean County, NDNot scored1125.1$888K−0.2%
Mountrail County, NDNot scored512.8$1.6M−4.2%
Mercer County, NDNot scored925.0$860K+1.1%
Traill County, NDNot scored1133.0$565K−0.8%
Pembina County, NDNot scored620.2$923K−3.8%
Bottineau County, NDNot scored726.2$766K−1.6%
Benson County, NDNot scored14.9$3.9M−3.0%
Ransom County, NDNot scored521.4$964K−1.5%
McHenry County, NDNot scored14.5$5.2M−3.9%
Dickey County, NDNot scored525.5$830K−1.5%
LaMoure County, NDNot scored634.4$662K+1.0%
Show all 53 counties
Counties in North Dakota, ranked for insurance agencies by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Dunn County, NDNot scored212.7$1.8M−0.9%
Pierce County, NDNot scored632.4$662K−3.6%
Wells County, NDNot scored739.2$495K−5.9%
Sargent County, NDNot scored211.4$1.8M−3.4%
Sioux County, NDNot scored00.0n/a−5.4%
Cavalier County, NDNot scored425.6$704K−5.4%
Foster County, NDNot scored532.7$566K−5.1%
Emmons County, NDNot scored213.1$1.5M−2.4%
Nelson County, NDNot scored537.4$535K−1.0%
Bowman County, NDNot scored323.2$883K−7.1%
McIntosh County, NDNot scored216.7$1.1M−2.5%
Hettinger County, NDNot scored326.5$767K+0.4%
Kidder County, NDNot scored434.2$623K+0.5%
Eddy County, NDNot scored18.5$2.6M+0.1%
Renville County, NDNot scored110.3$1.9M+2.9%
Grant County, NDNot scored218.9$1.1M−3.5%
Griggs County, NDNot scored00.0n/a−2.5%
Divide County, NDNot scored329.5$777K−4.2%
Burke County, NDNot scored00.0n/a−2.7%
Adams County, NDNot scored19.7$1.7M+3.7%
Towner County, NDNot scored770.8$281K−5.0%
Oliver County, NDNot scored113.8$2M+1.7%
Logan County, NDNot scored112.9$1.7M−1.3%
Steele County, NDNot scored00.0n/a−0.1%
Golden Valley County, NDNot scored457.2$363K+4.8%
Sheridan County, NDNot scored00.0n/a+2.7%
Billings County, NDNot scored00.0n/a+15.2%
Slope County, NDNot scored00.0n/a−9.9%

Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many insurance agencies are in North Dakota?

North Dakota has 585 insurance agencies on map listings as of September 2026. 131 of them (22%) are chain locations. The listings count insurance agencies. Official counts show 647 businesses with payroll classed as insurance agencies and brokerages in 2023, down 0.8% from 2019.

How much do households in North Dakota spend on vehicle insurance?

About $581.4M a year, or $1,756 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 585 insurance agencies on map listings, it comes to $994K per agency. It is estimated from the incomes of the 331,063 households in North Dakota and national spending patterns by income.

How does North Dakota compare with the U.S. for insurance agencies?

North Dakota has 17.7 insurance agencies per 10,000 households, 13% above the U.S. rate of 15.6. Spending per agency is $994K, 21% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, North Dakota would have about 463, against 585 on map listings. There is one business with payroll in the industry for every 512 households, against one for every 966 across the U.S. The official count fell 0.8% from 2019 to 2023, against −1.0% for the U.S.

Which market in North Dakota has the highest market score for insurance agencies?

Among 4 scored metro areas in or partly in North Dakota, the Bismarck metro area scores highest, at 27 (lower middle). Among 4 scored small-town markets in or partly in North Dakota, the Williston area scores highest, at 49 (lower middle). Among 13 scored counties in North Dakota, McKenzie County scores highest, at 56 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. North Dakota scores 23 for insurance agencies (low), #45 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in North Dakota. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Insurance agencies in other states

All 51 states

Top markets for insurance agencies across the U.S. · All business types in North Dakota

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.