Market rankings · New Jersey
Insurance agencies in New Jersey
Markets across New Jersey ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 3,450
- 524 chain locations (15%)
- Official establishments
- 2,588
- −2.5% since 2019
- Household spending a year
- $5.2B
- On vehicle insurance
- Listings per 10k households
- 9.8
- 37% below the U.S.
- Spending per listing
- $1.5M
- 21% above the U.S.
- Rank among states
- #19 of 51
- Market score 59 · Upper middle
A site report maps the insurance agencies on map listings around any address in New Jersey by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 3,450 insurance agencies in New Jersey. Chain locations make up 15% of them, against 21% across the U.S. That is 9.8 per 10,000 households, 37% below the U.S. rate of 15.6.
At $1,491 per household (24% below the U.S. average), households in New Jersey spend about $5.2B a year on vehicle insurance. Spread across 3,450 insurance agencies, that is $1.5M per agency, 21% above the U.S. figure of $1.3M.
In 2023, official counts showed 2,588 businesses with payroll in New Jersey classed as insurance agencies and brokerages, down 2.5% from 2019. That is one for every 1,355 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 81 SBA-backed loans worth $38M have gone to businesses classed as insurance agencies and brokerages in New Jersey.
Among the 50 states and DC, New Jersey ranks #19 for insurance agencies, with a Groundwork market score of 59 (upper middle). Of the 6 scored metro areas in or partly in New Jersey, the Vineland metro area scores highest (70). Among 21 scored counties, Sussex County scores highest (78).
Every market in New Jersey for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Jersey, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Vineland, NJ | 70 | 43 | 8.0 | $2M | +2.2% | #76 of 387 |
| 2Atlantic City-Hammonton, NJ | 58 | 139 | 9.0 | $1.7M | +0.8% | #136 of 387 |
| 3Trenton-Princeton, NJ | 58 | 146 | 10.1 | $1.4M | +3.3% | #139 of 387 |
| Allentown-Bethlehem-Easton, PA-NJ | 54 | 426 | 12.5 | $1.3M | +3.0% | #164 of 387 |
| New York-Newark-Jersey City, NY-NJ | 33 | 7,483 | 10.1 | $1.1M | +0.6% | #291 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 32 | 3,361 | 13.6 | $1.1M | +1.4% | #298 of 387 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sussex County, NJ | 78 | 28 | 4.8 | $3.8M | +2.9% | #259 of 2,272 |
| 2Warren County, NJ | 76 | 25 | 5.5 | $3.2M | +3.2% | #307 of 2,272 |
| 3Gloucester County, NJ | 68 | 88 | 7.8 | $2.2M | +3.3% | #520 of 2,272 |
| 4Ocean County, NJ | 67 | 175 | 7.2 | $2.2M | +5.6% | #554 of 2,272 |
| 5Salem County, NJ | 64 | 18 | 7.2 | $2.3M | +2.3% | #648 of 2,272 |
| 6Cumberland County, NJ | 64 | 43 | 8.0 | $2M | +2.2% | #654 of 2,272 |
| 7Middlesex County, NJ | 58 | 284 | 9.2 | $1.7M | +2.6% | #845 of 2,272 |
| 8Hudson County, NJ | 57 | 147 | 4.9 | $1.7M | +1.8% | #875 of 2,272 |
| 9Passaic County, NJ | 54 | 136 | 7.6 | $1.9M | +1.6% | #980 of 2,272 |
| 10Somerset County, NJ | 53 | 130 | 9.9 | $1.7M | +3.5% | #1,008 of 2,272 |
| 11Essex County, NJ | 53 | 258 | 8.1 | $1.4M | +4.2% | #1,022 of 2,272 |
| 12Atlantic County, NJ | 52 | 103 | 9.4 | $1.6M | +1.6% | #1,040 of 2,272 |
| 13Mercer County, NJ | 52 | 146 | 10.1 | $1.4M | +3.3% | #1,046 of 2,272 |
| 14Union County, NJ | 51 | 214 | 10.5 | $1.4M | +5.0% | #1,083 of 2,272 |
| 15Burlington County, NJ | 50 | 215 | 12.1 | $1.4M | +4.3% | #1,117 of 2,272 |
| 16Cape May County, NJ | 49 | 36 | 8.0 | $2M | −1.7% | #1,125 of 2,272 |
| 17Hunterdon County, NJ | 48 | 64 | 12.6 | $1.5M | +2.3% | #1,181 of 2,272 |
| 18Camden County, NJ | 46 | 222 | 11.0 | $1.4M | +2.4% | #1,249 of 2,272 |
| 19Morris County, NJ | 33 | 286 | 14.8 | $1.1M | +3.2% | #1,716 of 2,272 |
| 20Monmouth County, NJ | 32 | 356 | 14.1 | $1.2M | +1.4% | #1,741 of 2,272 |
| 21Bergen County, NJ | 32 | 476 | 13.4 | $1.1M | +2.4% | #1,744 of 2,272 |
Questions
How many insurance agencies are in New Jersey?
New Jersey has 3,450 insurance agencies on map listings as of September 2026. 524 of them (15%) are chain locations. The listings count insurance agencies. Official counts show 2,588 businesses with payroll classed as insurance agencies and brokerages in 2023, down 2.5% from 2019.
How much do households in New Jersey spend on vehicle insurance?
About $5.2B a year, or $1,491 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 3,450 insurance agencies on map listings, it comes to $1.5M per agency. It is estimated from the incomes of the 3,507,701 households in New Jersey and national spending patterns by income.
How does New Jersey compare with the U.S. for insurance agencies?
New Jersey has 9.8 insurance agencies per 10,000 households, 37% below the U.S. rate of 15.6. Spending per agency is $1.5M, 21% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, New Jersey would have about 4,164, against 3,450 on map listings. There is one business with payroll in the industry for every 1,355 households, against one for every 966 across the U.S. The official count fell 2.5% from 2019 to 2023, against −1.0% for the U.S.
Which market in New Jersey has the highest market score for insurance agencies?
Among 6 scored metro areas in or partly in New Jersey, the Vineland metro area scores highest, at 70 (upper middle). Among 21 scored counties in New Jersey, Sussex County scores highest, at 78 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Jersey scores 59 for insurance agencies (upper middle), #19 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Jersey. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
All 51 states
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- New Jersey
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- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for insurance agencies across the U.S. · All business types in New Jersey
Related business types in New Jersey
- Auto repair and car care9,990 listings
- Auto repair shops6,278 listings
- Collision repair and body shops982 listings
- Car washes and detailing1,079 listings
- Tire shops1,030 listings
- Oil change and quick lube136 listings
- Gas stations2,791 listings
Screening a site or an acquisition in New Jersey?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.