Market rankings · New Mexico
Insurance agencies in New Mexico
Every metro area, small-town market and county in New Mexico, ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 1,290
- 378 chain locations (29%)
- Official establishments
- 755
- +0.3% since 2019
- Household spending a year
- $1.6B
- On vehicle insurance
- Listings per 10k households
- 15.4
- In line with the U.S.
- Spending per listing
- $1.2M
- 2% below the U.S.
- Rank among states
- #32 of 51
- Market score 46 · Lower middle
A site report maps the insurance agencies on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
New Mexico has 1,290 insurance agencies on map listings as of September 2026. 378 of them (29%) are chain locations, against 21% across the U.S. That is 15.4 per 10,000 households, in line with the U.S. rate of 15.6.
Households in New Mexico spend about $1.6B a year on vehicle insurance, or $1,890 per household, 3% below the U.S. average. Spread across 1,290 insurance agencies, that is $1.2M per agency, 2% below the U.S. figure of $1.3M.
Official counts show 755 businesses with payroll classed as insurance agencies and brokerages in New Mexico in 2023, up 0.3% from 2019. That is one for every 1,109 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 15 SBA-backed loans worth $4.2M have gone to businesses classed as insurance agencies and brokerages in New Mexico.
Among the 50 states and DC, New Mexico ranks #32 for insurance agencies, with a Groundwork market score of 46 (lower middle). Of the 4 scored metro areas in or partly in New Mexico, the Santa Fe metro area scores highest (56). Of the 13 scored small-town markets in or partly in New Mexico, the Taos area scores highest (78).
Every market in New Mexico for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Fe, NM | 56 | 95 | 13.4 | $1.4M | +1.2% | #155 of 387 |
| 2Las Cruces, NM | 53 | 125 | 14.7 | $1.3M | +4.1% | #173 of 387 |
| 3Farmington, NM | 45 | 71 | 17.0 | $1.2M | −0.9% | #221 of 387 |
| 4Albuquerque, NM | 32 | 664 | 17.7 | $1M | +0.8% | #300 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Taos, NM | 78 | 10 | 6.4 | $3.1M | +0.3% | #58 of 537 |
| 2Alamogordo, NM | 72 | 28 | 11.4 | $1.7M | +3.7% | #91 of 537 |
| 3Las Vegas, NM | 68 | 11 | 7.9 | $2.6M | −3.2% | #114 of 537 |
| 4Española, NM | 64 | 16 | 10.2 | $2.1M | −1.0% | #142 of 537 |
| 5Deming, NM | 64 | 10 | 10.8 | $1.7M | −0.2% | #147 of 537 |
| 6Ruidoso, NM | 55 | 11 | 11.0 | $1.8M | −2.3% | #215 of 537 |
| 7Los Alamos, NM | 54 | 12 | 14.6 | $1.4M | 0.0% | #226 of 537 |
| 8Gallup, NM | 52 | 22 | 10.3 | $1.7M | −6.1% | #243 of 537 |
| 9Carlsbad-Artesia, NM | 51 | 33 | 14.0 | $1.4M | +0.3% | #257 of 537 |
| 10Clovis, NM | 46 | 32 | 12.3 | $1.5M | −3.3% | #293 of 537 |
| 11Hobbs, NM | 45 | 36 | 14.6 | $1.4M | +0.2% | #302 of 537 |
| 12Silver City, NM | 34 | 23 | 20.4 | $976K | −3.4% | #414 of 537 |
| 13Roswell, NM | 27 | 48 | 20.2 | $964K | −2.7% | #453 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Taos County, NM | 73 | 10 | 6.4 | $3.1M | +0.3% | #373 of 2,272 |
| 2Otero County, NM | 66 | 28 | 11.4 | $1.7M | +3.7% | #597 of 2,272 |
| 3Valencia County, NM | 66 | 43 | 15.6 | $1.4M | +7.2% | #603 of 2,272 |
| 4Cibola County, NM | 64 | 7 | 8.2 | $2.3M | −0.6% | #647 of 2,272 |
| 5Sandoval County, NM | 64 | 77 | 13.5 | $1.5M | +6.9% | #671 of 2,272 |
| 6San Miguel County, NM | 59 | 11 | 9.2 | $2.1M | −3.2% | #795 of 2,272 |
| 7Rio Arriba County, NM | 58 | 16 | 10.2 | $2.1M | −1.0% | #830 of 2,272 |
| 8Luna County, NM | 58 | 10 | 10.8 | $1.7M | −0.2% | #843 of 2,272 |
| 9Santa Fe County, NM | 51 | 95 | 13.4 | $1.4M | +1.2% | #1,085 of 2,272 |
| 10Lincoln County, NM | 49 | 11 | 11.0 | $1.8M | −2.3% | #1,127 of 2,272 |
| 11Los Alamos County, NM | 49 | 12 | 14.6 | $1.4M | 0.0% | #1,145 of 2,272 |
| 12Doña Ana County, NM | 48 | 125 | 14.7 | $1.3M | +4.1% | #1,199 of 2,272 |
| 13McKinley County, NM | 47 | 22 | 10.3 | $1.7M | −6.1% | #1,209 of 2,272 |
| 14Curry County, NM | 46 | 21 | 11.3 | $1.6M | −3.5% | #1,242 of 2,272 |
| 15Eddy County, NM | 45 | 33 | 14.0 | $1.4M | +0.3% | #1,281 of 2,272 |
| 16San Juan County, NM | 42 | 71 | 17.0 | $1.2M | −0.9% | #1,408 of 2,272 |
| 17Lea County, NM | 40 | 36 | 14.6 | $1.4M | +0.2% | #1,449 of 2,272 |
| 18Colfax County, NM | 34 | 7 | 13.0 | $1.5M | −1.4% | #1,668 of 2,272 |
| 19Socorro County, NM | 30 | 6 | 11.4 | $1.5M | −4.3% | #1,790 of 2,272 |
| 20Roosevelt County, NM | 30 | 11 | 14.8 | $1.2M | −2.8% | #1,799 of 2,272 |
| 21Grant County, NM | 30 | 23 | 20.4 | $976K | −3.4% | #1,811 of 2,272 |
| 22Sierra County, NM | 24 | 8 | 14.7 | $1.2M | −1.4% | #1,966 of 2,272 |
| 23Chaves County, NM | 24 | 48 | 20.2 | $964K | −2.7% | #1,980 of 2,272 |
| 24Bernalillo County, NM | 22 | 543 | 19.0 | $925K | −1.4% | #2,036 of 2,272 |
| Torrance County, NM | Not scored | 1 | 1.7 | $14.1M | +6.9% |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 7 | 15.9 | $1.1M | −3.0% | |
| Guadalupe County, NM | Not scored | 4 | 26.8 | $876K | −2.2% | |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hidalgo County, NM | Not scored | 2 | 13.5 | $1.4M | −5.6% | |
| Union County, NM | Not scored | 2 | 13.9 | $1.5M | −5.5% | |
| Catron County, NM | Not scored | 0 | 0.0 | n/a | +6.1% | |
| De Baca County, NM | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in New Mexico?
Map listings as of September 2026 show 1,290 insurance agencies in New Mexico. 378 of them (29%) are chain locations. The listings count insurance agencies. Official counts show 755 businesses with payroll classed as insurance agencies and brokerages in 2023, up 0.3% from 2019.
How much do households in New Mexico spend on vehicle insurance?
About $1.6B a year, or $1,890 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 1,290 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for insurance agencies?
New Mexico has 15.4 insurance agencies per 10,000 households, in line with the U.S. rate of 15.6. Spending per agency is $1.2M, 2% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, New Mexico would have about 1,261, against 1,290 on map listings. There is one business with payroll in the industry for every 1,109 households, against one for every 966 across the U.S. The official count rose 0.3% from 2019 to 2023, against −1.0% for the U.S.
Which market in New Mexico has the highest market score for insurance agencies?
Among 4 scored metro areas in or partly in New Mexico, the Santa Fe metro area scores highest, at 56 (upper middle). Among 13 scored small-town markets in or partly in New Mexico, the Taos area scores highest, at 78 (high). Among 24 scored counties in New Mexico, Taos County scores highest, at 73 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 46 for insurance agencies (lower middle), #32 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
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Top markets for insurance agencies across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Auto repair and car care3,023 listings
- Auto repair shops1,798 listings
- Collision repair and body shops215 listings
- Car washes and detailing335 listings
- Tire shops346 listings
- Oil change and quick lube74 listings
- Gas stations1,174 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.