Market rankings · Washington
Insurance agencies in Washington
Every metro area, small-town market and county in Washington, ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 3,847
- 768 chain locations (20%)
- Official establishments
- 2,598
- −4.3% since 2019
- Household spending a year
- $5.9B
- On vehicle insurance
- Listings per 10k households
- 12.6
- 19% below the U.S.
- Spending per listing
- $1.5M
- 22% above the U.S.
- Rank among states
- #13 of 51
- Market score 66 · Upper middle
A site report maps the insurance agencies on map listings around any address in Washington by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Washington has 3,847 insurance agencies on map listings as of September 2026. Chain locations make up 20% of them, against 21% across the U.S. That comes to 12.6 for every 10,000 households, 19% below the U.S. rate of 15.6.
At $1,917 per household (2% below the U.S. average), households in Washington spend about $5.9B a year on vehicle insurance. That works out to $1.5M per agency, 22% above the U.S. figure of $1.3M.
Official counts show 2,598 businesses with payroll classed as insurance agencies and brokerages in Washington in 2023, down 4.3% from 2019. That is one for every 1,180 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 52 SBA-backed loans worth $20.6M have gone to businesses classed as insurance agencies and brokerages in Washington.
Among the 50 states and DC, Washington ranks #13 for insurance agencies, with a Groundwork market score of 66 (upper middle). Of the 13 scored metro areas in or partly in Washington, the Bremerton-Silverdale-Port Orchard metro area scores highest (77). Of the 10 scored small-town markets in or partly in Washington, the Shelton area scores highest (91).
Every market in Washington for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Washington, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bremerton-Silverdale-Port Orchard, WA | 77 | 105 | 9.7 | $2.1M | +2.7% | #48 of 387 |
| 2Longview-Kelso, WA | 77 | 46 | 10.5 | $2M | +3.5% | #50 of 387 |
| 3Bellingham, WA | 71 | 104 | 11.1 | $1.8M | +3.9% | #72 of 387 |
| 4Walla Walla, WA | 70 | 21 | 9.0 | $2.2M | −0.4% | #75 of 387 |
| 5Olympia-Lacey-Tumwater, WA | 64 | 158 | 13.3 | $1.5M | +2.8% | #110 of 387 |
| 6Kennewick-Richland, WA | 64 | 163 | 15.1 | $1.4M | +6.5% | #111 of 387 |
| 7Mount Vernon-Anacortes, WA | 63 | 72 | 13.8 | $1.6M | +2.4% | #116 of 387 |
| 8Yakima, WA | 61 | 114 | 13.0 | $1.7M | +1.0% | #125 of 387 |
| 9Seattle-Tacoma-Bellevue, WA | 56 | 2,039 | 12.7 | $1.4M | +3.3% | #154 of 387 |
| Lewiston, ID-WA | 53 | 39 | 14.6 | $1.5M | +1.5% | #169 of 387 |
| 10Wenatchee-East Wenatchee, WA | 52 | 77 | 16.2 | $1.3M | +5.0% | #176 of 387 |
| 11Spokane-Spokane Valley, WA | 43 | 378 | 15.9 | $1.2M | +3.5% | #234 of 387 |
| Portland-Vancouver-Hillsboro, OR-WA | 39 | 1,534 | 15.2 | $1.2M | +1.0% | #252 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelton, WA | 91 | 18 | 6.9 | $3.3M | +7.8% | #9 of 537 |
| 2Ellensburg, WA | 85 | 13 | 6.5 | $3.3M | +4.2% | #31 of 537 |
| 3Port Townsend, WA | 84 | 8 | 4.9 | $4M | +2.7% | #35 of 537 |
| 4Aberdeen, WA | 83 | 17 | 5.6 | $3.7M | +3.0% | #37 of 537 |
| 5Port Angeles, WA | 74 | 31 | 8.8 | $2.2M | +1.1% | #74 of 537 |
| 6Oak Harbor, WA | 73 | 23 | 6.4 | $3.3M | −1.5% | #81 of 537 |
| 7Moses Lake, WA | 69 | 44 | 12.4 | $1.8M | +6.3% | #109 of 537 |
| 8Pullman, WA | 68 | 16 | 8.5 | $2M | +1.5% | #117 of 537 |
| 9Centralia, WA | 68 | 44 | 13.4 | $1.7M | +6.7% | #123 of 537 |
| 10Othello, WA | 50 | 11 | 17.5 | $1.3M | +4.3% | #268 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mason County, WA | 87 | 18 | 6.9 | $3.3M | +7.8% | #101 of 2,272 |
| 2Stevens County, WA | 87 | 14 | 7.2 | $3.3M | +6.6% | #102 of 2,272 |
| 3Klickitat County, WA | 83 | 6 | 6.1 | $3.7M | +6.6% | #154 of 2,272 |
| 4Franklin County, WA | 81 | 30 | 10.0 | $2.3M | +5.6% | #209 of 2,272 |
| 5Pacific County, WA | 80 | 5 | 4.6 | $4.4M | +3.6% | #216 of 2,272 |
| 6Kittitas County, WA | 80 | 13 | 6.5 | $3.3M | +4.2% | #219 of 2,272 |
| 7Jefferson County, WA | 79 | 8 | 4.9 | $4M | +2.7% | #233 of 2,272 |
| 8Okanogan County, WA | 79 | 12 | 6.8 | $3.2M | +7.3% | #235 of 2,272 |
| 9San Juan County, WA | 79 | 7 | 7.8 | $2.6M | +4.2% | #240 of 2,272 |
| 10Grays Harbor County, WA | 77 | 17 | 5.6 | $3.7M | +3.0% | #285 of 2,272 |
| 11Kitsap County, WA | 70 | 105 | 9.7 | $2.1M | +2.7% | #468 of 2,272 |
| 12Cowlitz County, WA | 70 | 46 | 10.5 | $2M | +3.5% | #472 of 2,272 |
| 13Douglas County, WA | 70 | 20 | 12.6 | $1.8M | +8.0% | #478 of 2,272 |
| 14Island County, WA | 69 | 23 | 6.4 | $3.3M | −1.5% | #487 of 2,272 |
| 15Clallam County, WA | 67 | 31 | 8.8 | $2.2M | +1.1% | #555 of 2,272 |
| 16Walla Walla County, WA | 63 | 21 | 9.0 | $2.2M | −0.4% | #683 of 2,272 |
| 17Whatcom County, WA | 63 | 104 | 11.1 | $1.8M | +3.9% | #695 of 2,272 |
| 18Grant County, WA | 62 | 44 | 12.4 | $1.8M | +6.3% | #725 of 2,272 |
| 19Lewis County, WA | 62 | 44 | 13.4 | $1.7M | +6.7% | #728 of 2,272 |
| 20Whitman County, WA | 61 | 16 | 8.5 | $2M | +1.5% | #751 of 2,272 |
| 21Pierce County, WA | 61 | 407 | 11.6 | $1.7M | +2.5% | #760 of 2,272 |
| 22Thurston County, WA | 58 | 158 | 13.3 | $1.5M | +2.8% | #853 of 2,272 |
| 23Skagit County, WA | 57 | 72 | 13.8 | $1.6M | +2.4% | #882 of 2,272 |
| 24Snohomish County, WA | 57 | 439 | 13.9 | $1.5M | +4.9% | #885 of 2,272 |
| 25Yakima County, WA | 55 | 114 | 13.0 | $1.7M | +1.0% | #950 of 2,272 |
Show all 39 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Clark County, WA | 51 | 290 | 14.8 | $1.4M | +5.3% | #1,087 of 2,272 |
| 27Lincoln County, WA | 50 | 8 | 16.6 | $1.4M | +9.7% | #1,118 of 2,272 |
| 28Benton County, WA | 49 | 133 | 17.0 | $1.2M | +6.9% | #1,158 of 2,272 |
| 29Adams County, WA | 46 | 11 | 17.5 | $1.3M | +4.3% | #1,256 of 2,272 |
| 30King County, WA | 42 | 1,193 | 12.7 | $1.3M | +3.1% | #1,402 of 2,272 |
| 31Chelan County, WA | 39 | 57 | 18.1 | $1.1M | +3.3% | #1,506 of 2,272 |
| 32Spokane County, WA | 38 | 364 | 16.7 | $1.2M | +3.2% | #1,540 of 2,272 |
| Asotin County, WA | Not scored | 4 | 4.2 | $5M | +1.0% | |
| Pend Oreille County, WA | Not scored | 4 | 6.7 | $3.4M | +7.1% | |
| Skamania County, WA | Not scored | 3 | 6.0 | $4M | +5.2% | |
| Ferry County, WA | Not scored | 2 | 6.3 | $3.6M | +4.4% | |
| Wahkiakum County, WA | Not scored | 2 | 9.5 | $2.1M | +9.6% | |
| Columbia County, WA | Not scored | 1 | 5.4 | $3.8M | +4.7% | |
| Garfield County, WA | Not scored | 1 | 9.7 | $2.3M | +5.2% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in Washington?
Map listings as of September 2026 show 3,847 insurance agencies in Washington. 768 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 2,598 businesses with payroll classed as insurance agencies and brokerages in 2023, down 4.3% from 2019.
How much do households in Washington spend on vehicle insurance?
About $5.9B a year, or $1,917 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 3,847 insurance agencies on map listings, it comes to $1.5M per agency. It is estimated from the incomes of the 3,064,820 households in Washington and national spending patterns by income.
How does Washington compare with the U.S. for insurance agencies?
Washington has 12.6 insurance agencies per 10,000 households, 19% below the U.S. rate of 15.6. Spending per agency is $1.5M, 22% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Washington would have about 4,680, against 3,847 on map listings. There is one business with payroll in the industry for every 1,180 households, against one for every 966 across the U.S. The official count fell 4.3% from 2019 to 2023, against −1.0% for the U.S.
Which market in Washington has the highest market score for insurance agencies?
Among 13 scored metro areas in or partly in Washington, the Bremerton-Silverdale-Port Orchard metro area scores highest, at 77 (high). Among 10 scored small-town markets in or partly in Washington, the Shelton area scores highest, at 91 (very high). Among 32 scored counties in Washington, Mason County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washington scores 66 for insurance agencies (upper middle), #13 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for insurance agencies across the U.S. · All business types in Washington
Related business types in Washington
- Auto repair and car care8,541 listings
- Auto repair shops5,039 listings
- Collision repair and body shops654 listings
- Car washes and detailing866 listings
- Tire shops809 listings
- Oil change and quick lube218 listings
- Gas stations2,917 listings
Screening a site or an acquisition in Washington?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.