Market rankings · West Virginia
Insurance agencies in West Virginia
Markets across West Virginia ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 1,035
- 270 chain locations (26%)
- Official establishments
- 637
- −0.9% since 2019
- Household spending a year
- $1.7B
- On vehicle insurance
- Listings per 10k households
- 14.2
- 9% below the U.S.
- Spending per listing
- $1.6M
- 31% above the U.S.
- Rank among states
- #16 of 51
- Market score 61 · Upper middle
A site report maps the insurance agencies on map listings around any address in West Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1,035 insurance agencies in West Virginia. Of those, 270 are chain locations, or 26%, against 21% across the U.S. That is 14.2 per 10,000 households, 9% below the U.S. rate of 15.6.
Households in West Virginia spend about $1.7B a year on vehicle insurance, or $2,331 per household, 19% above the U.S. average. That is about $1.6M of household spending for each agency on map listings, 31% above the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in West Virginia was 637 in 2023, down 0.9% from 2019. That is one for every 1,144 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 7 SBA-backed loans worth $3M have gone to businesses classed as insurance agencies and brokerages in West Virginia.
Among the 50 states and DC, West Virginia ranks #16 for insurance agencies, with a Groundwork market score of 61 (upper middle). Of the 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest (92). Of the 5 scored small-town markets in or partly in West Virginia, the Cumberland area scores highest (62).
Every market in West Virginia for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in West Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 92 | 133 | 11.3 | $2.3M | +7.1% | #4 of 387 |
| Winchester, VA-WV | 87 | 64 | 11.5 | $2.4M | +6.5% | #16 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 80 | 2,518 | 10.6 | $2.1M | +3.3% | #35 of 387 |
| 1Morgantown, WV | 72 | 69 | 12.0 | $1.9M | +1.3% | #67 of 387 |
| 2Huntington-Ashland, WV-KY-OH | 53 | 218 | 14.3 | $1.6M | −2.6% | #167 of 387 |
| 3Weirton-Steubenville, WV-OH | 48 | 61 | 12.3 | $1.5M | −3.6% | #193 of 387 |
| 4Beckley, WV | 43 | 62 | 13.8 | $1.7M | −4.3% | #227 of 387 |
| 5Parkersburg-Vienna, WV | 41 | 68 | 18.0 | $1.3M | −2.3% | #242 of 387 |
| 6Charleston, WV | 40 | 143 | 16.4 | $1.3M | −4.7% | #247 of 387 |
| 7Wheeling, WV-OH | 35 | 99 | 17.1 | $1.1M | −3.6% | #276 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cumberland, MD-WV | 62 | 52 | 13.5 | $1.7M | −1.3% | #165 of 537 |
| 1Bluefield, WV-VA | 53 | 57 | 14.1 | $1.7M | −3.8% | #231 of 537 |
| 2Clarksburg, WV | 51 | 57 | 16.1 | $1.4M | −2.4% | #256 of 537 |
| 3Fairmont, WV | 51 | 41 | 17.6 | $1.3M | −1.2% | #259 of 537 |
| 4Elkins, WV | 35 | 21 | 19.7 | $1.2M | −3.6% | #399 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 92 | 41 | 8.0 | $3.4M | +13.7% | #32 of 2,272 |
| 2Morgan County, WV | 92 | 7 | 9.5 | $3M | +5.5% | #36 of 2,272 |
| 3Jefferson County, WV | 86 | 28 | 12.3 | $2.3M | +9.2% | #118 of 2,272 |
| 4Hampshire County, WV | 79 | 11 | 12.7 | $2.1M | +4.4% | #251 of 2,272 |
| 5Preston County, WV | 75 | 9 | 7.0 | $3.6M | −0.6% | #327 of 2,272 |
| 6Mineral County, WV | 70 | 12 | 10.8 | $2.3M | −0.4% | #462 of 2,272 |
| 7Wyoming County, WV | 69 | 5 | 6.2 | $3.9M | −7.1% | #485 of 2,272 |
| 8Lincoln County, WV | 67 | 6 | 7.8 | $2.9M | −5.8% | #537 of 2,272 |
| 9Mason County, WV | 67 | 10 | 9.8 | $2.6M | −2.7% | #546 of 2,272 |
| 10Wayne County, WV | 67 | 14 | 8.9 | $2.6M | −4.0% | #547 of 2,272 |
| 11Marshall County, WV | 67 | 11 | 8.8 | $2.6M | −4.4% | #548 of 2,272 |
| 12Barbour County, WV | 66 | 7 | 11.4 | $2.3M | −0.3% | #583 of 2,272 |
| 13Boone County, WV | 65 | 9 | 11.4 | $2.1M | −6.9% | #617 of 2,272 |
| 14Monroe County, WV | 64 | 7 | 15.2 | $1.7M | +0.8% | #668 of 2,272 |
| 15Monongalia County, WV | 62 | 60 | 13.4 | $1.6M | +2.0% | #729 of 2,272 |
| 16Brooke County, WV | 61 | 8 | 8.3 | $2.5M | −6.0% | #745 of 2,272 |
| 17Taylor County, WV | 59 | 7 | 10.6 | $2.3M | −2.4% | #793 of 2,272 |
| 18Lewis County, WV | 55 | 10 | 14.4 | $1.6M | −3.7% | #952 of 2,272 |
| 19Mingo County, WV | 54 | 9 | 9.7 | $2.1M | −8.7% | #973 of 2,272 |
| 20Summers County, WV | 53 | 5 | 10.7 | $2M | −3.3% | #1,002 of 2,272 |
| 21Mercer County, WV | 53 | 32 | 13.2 | $1.8M | −3.4% | #1,007 of 2,272 |
| 22Fayette County, WV | 52 | 13 | 8.2 | $2.9M | −5.6% | #1,031 of 2,272 |
| 23Upshur County, WV | 52 | 15 | 15.7 | $1.5M | −0.3% | #1,045 of 2,272 |
| 24Roane County, WV | 51 | 6 | 10.5 | $2M | −4.8% | #1,057 of 2,272 |
| 25Grant County, WV | 51 | 8 | 18.2 | $1.5M | +0.4% | #1,080 of 2,272 |
Show all 55 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Jackson County, WV | 49 | 18 | 15.6 | $1.5M | −1.0% | #1,137 of 2,272 |
| 27Hardy County, WV | 48 | 10 | 16.8 | $1.6M | +0.7% | #1,175 of 2,272 |
| 28Putnam County, WV | 48 | 37 | 15.9 | $1.6M | −1.0% | #1,176 of 2,272 |
| 29Wetzel County, WV | 47 | 8 | 13.1 | $1.8M | −4.6% | #1,206 of 2,272 |
| 30Marion County, WV | 47 | 41 | 17.6 | $1.3M | −1.2% | #1,226 of 2,272 |
| 31Logan County, WV | 45 | 19 | 14.9 | $1.4M | −6.6% | #1,283 of 2,272 |
| 32Braxton County, WV | 43 | 7 | 14.6 | $1.6M | −4.1% | #1,347 of 2,272 |
| 33Hancock County, WV | 38 | 23 | 17.9 | $1.2M | −4.5% | #1,534 of 2,272 |
| 34Wood County, WV | 37 | 64 | 17.9 | $1.3M | −2.1% | #1,569 of 2,272 |
| 35Harrison County, WV | 36 | 49 | 18.6 | $1.2M | −2.5% | #1,608 of 2,272 |
| 36Nicholas County, WV | 35 | 17 | 18.0 | $1.4M | −2.9% | #1,636 of 2,272 |
| 37Raleigh County, WV | 33 | 49 | 16.9 | $1.3M | −3.5% | #1,701 of 2,272 |
| 38Randolph County, WV | 33 | 21 | 19.7 | $1.2M | −3.6% | #1,711 of 2,272 |
| 39Kanawha County, WV | 31 | 133 | 17.4 | $1.2M | −4.3% | #1,768 of 2,272 |
| 40Greenbrier County, WV | 28 | 30 | 20.3 | $1.2M | −4.0% | #1,862 of 2,272 |
| 41Cabell County, WV | 26 | 80 | 20.3 | $1M | −3.2% | #1,921 of 2,272 |
| 42Ohio County, WV | 25 | 37 | 20.2 | $1M | −4.4% | #1,946 of 2,272 |
| McDowell County, WV | Not scored | 4 | 6.2 | $3.4M | −10.9% | |
| Ritchie County, WV | Not scored | 3 | 8.9 | $2.8M | −4.6% | |
| Webster County, WV | Not scored | 2 | 6.9 | $3.4M | −7.1% | |
| Tyler County, WV | Not scored | 1 | 3.0 | $8.5M | −5.0% | |
| Clay County, WV | Not scored | 1 | 3.4 | $6.9M | −5.9% | |
| Pocahontas County, WV | Not scored | 4 | 12.6 | $1.9M | −3.3% | |
| Doddridge County, WV | Not scored | 1 | 3.9 | $6.7M | −1.9% | |
| Pleasants County, WV | Not scored | 4 | 14.4 | $1.8M | −4.1% | |
| Gilmer County, WV | Not scored | 4 | 17.7 | $1.3M | −4.2% | |
| Tucker County, WV | Not scored | 6 | 21.1 | $1M | −3.1% | |
| Calhoun County, WV | Not scored | 3 | 11.9 | $2.2M | −3.6% | |
| Pendleton County, WV | Not scored | 5 | 21.3 | $1.5M | −4.9% | |
| Wirt County, WV | Not scored | 4 | 19.6 | $1.3M | −5.9% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in West Virginia?
There are 1,035 insurance agencies on map listings in West Virginia as of September 2026. 270 of them (26%) are chain locations. The listings count insurance agencies. Official counts show 637 businesses with payroll classed as insurance agencies and brokerages in 2023, down 0.9% from 2019.
How much do households in West Virginia spend on vehicle insurance?
About $1.7B a year, or $2,331 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 1,035 insurance agencies on map listings, it comes to $1.6M per agency. It is estimated from the incomes of the 728,655 households in West Virginia and national spending patterns by income.
How does West Virginia compare with the U.S. for insurance agencies?
West Virginia has 14.2 insurance agencies per 10,000 households, 9% below the U.S. rate of 15.6. Spending per agency is $1.6M, 31% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, West Virginia would have about 1,353, against 1,035 on map listings. There is one business with payroll in the industry for every 1,144 households, against one for every 966 across the U.S. The official count fell 0.9% from 2019 to 2023, against −1.0% for the U.S.
Which market in West Virginia has the highest market score for insurance agencies?
Among 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest, at 92 (very high). Among 5 scored small-town markets in or partly in West Virginia, the Cumberland area scores highest, at 62 (upper middle). Among 42 scored counties in West Virginia, Berkeley County scores highest, at 92 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Virginia scores 61 for insurance agencies (upper middle), #16 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Virginia. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for insurance agencies across the U.S. · All business types in West Virginia
Related business types in West Virginia
- Auto repair and car care2,582 listings
- Auto repair shops1,483 listings
- Collision repair and body shops193 listings
- Car washes and detailing285 listings
- Tire shops271 listings
- Oil change and quick lube55 listings
- Gas stations1,069 listings
Screening a site or an acquisition in West Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.