Groundwork

Auto · Small-town market · Missouri

Insurance agencies in the Mexico, MO area

How the Mexico, MO area compares with other small-town markets and the U.S. for insurance agencies: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 14 out of 100: Low

Ranked #519 of 537 scored small-town markets
#16 of 17 scored small-town markets based in Missouri

Listings
20
4 chain locations (20%)
Official establishments
14
Businesses with payroll, 2023
Household spending a year
$15.5M
On vehicle insurance · $1,682 a household
Spending per listing
$775K
38% below the U.S.
Listings per 10k households
21.7
39% above the U.S.
Population, 2025
24,528
−1.0% since 2020

See the insurance agencies around any address in the Mexico area

The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mexico area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for insurance agencies in the Mexico area is 14 (low), #519 of 537 scored small-town markets and #16 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.

Map listings as of September 2026 show 20 insurance agencies in the Mexico area. 4 of them (20%) are chain locations, against 21% across the U.S. That comes to 21.7 for every 10,000 households, 39% above the U.S. rate of 15.6.

Households in the Mexico area spend about $15.5M a year on vehicle insurance, or $1,682 per household, 14% below the U.S. average. Spread across 20 insurance agencies, that is $775K per agency, 38% below the U.S. figure of $1.3M.

The official count of businesses with payroll classed as insurance agencies and brokerages in the Mexico area was 14 in 2023. That is one for every 659 households, against one for every 966 across the U.S. Population estimates put the population change in the Mexico area from 2020 to 2025 at −1.0%, against +3.1% for the U.S.

How the Mexico area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Insurance agencies in Mexico, MO area compared with Missouri and the U.S.
MeasureMexico areaMissouriU.S.
Listings per 10k households21.720.115.6
Spending per listing$775K$810K$1.3M
Households per official establishment659753966
Official establishment growth, 2019–2023n/a−1.3%−1.0%
Population growth, 2020–2025−1.0%+1.9%+3.1%
Spending per household on vehicle insurance$1,682$1,625$1,957
Median household income$59,448$70,702$80,734
Groundwork market score1419

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14
Employees, 2023
49
Annual payroll, 2023
$2.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
204 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as insurance agencies and brokerages in the Mexico area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Mexico area

Population, 2025 estimate
24,528−1.0% since 2020
Households
9,219
Median age
40.1
Homes lived in by their owners
72%
Vehicles per household
1.9
Land area
692 sq. mi.
People per square mile
35
Median household income
$59,448+34.3% vs. 2015–2019, before inflation
Average household income
$71,893
Median home value
$143,100
Jobs located here
8,235
Daytime population
22,988Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Mexico area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.

Or open the report at the center of the Mexico area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Insurance agencies across Missouri

Every Missouri market ranked →

The highest-scoring small-town markets in Missouri for insurance agencies, numbered among those based in Missouri, with the Mexico area marked.

Top small-town markets in Missouri

Small-town markets in Missouri ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Fort Leonard Wood, MO581911.3$1.5M+0.8%#201 of 537
2Warrensburg, MO532813.3$1.4M+4.9%#238 of 537
3Lebanon, MO392718.5$917K+2.5%#364 of 537
4Sedalia, MO383319.4$876K+2.9%#375 of 537
5Poplar Bluff, MO372213.3$1.1M−0.4%#382 of 537
6Branson, MO363716.2$1M+1.7%#391 of 537
7Rolla, MO322916.7$963K+1.6%#427 of 537
8Farmington, MO265120.6$819K+2.1%#462 of 537
9Marshall, MO251721.1$780K−0.3%#468 of 537
10West Plains, MO253924.4$716K+2.5%#469 of 537
16Mexico, MO142021.7$775K−1.0%#519 of 537

Other business types in the Mexico area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many insurance agencies are in the Mexico, MO area?

There are 20 insurance agencies on map listings in the Mexico area as of September 2026. 4 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 14 businesses with payroll classed as insurance agencies and brokerages in 2023.

How much do households in the Mexico, MO area spend on vehicle insurance?

About $15.5M a year, or $1,682 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 20 insurance agencies on map listings, it comes to $775K per agency. It is estimated from the incomes of the 9,219 households in the Mexico area and national spending patterns by income.

How does the Mexico, MO area compare with the U.S. for insurance agencies?

The Mexico area has 21.7 insurance agencies per 10,000 households, 39% above the U.S. rate of 15.6. Spending per agency is $775K, 38% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Mexico area would have about 12, against 20 on map listings. There is one business with payroll in the industry for every 659 households, against one for every 966 across the U.S.

How fast is the Mexico, MO area growing?

Population estimates put the Mexico area at 24,528 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 9,219 households. The median household income in the Mexico area is $59,448 a year, 26% below the U.S. median of $80,734. That rose 34.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mexico area scores 14 for insurance agencies (low), #519 of 537 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Mexico area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for insurance agencies · All 56 business types in the Mexico area

Screening a site or an acquisition in the Mexico area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Mexico area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.