Market rankings · New Hampshire
Insurance agencies in New Hampshire
Every metro area, small-town market and county in New Hampshire, ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 599
- 104 chain locations (17%)
- Official establishments
- 422
- −8.1% since 2019
- Household spending a year
- $951.4M
- On vehicle insurance
- Listings per 10k households
- 10.8
- 31% below the U.S.
- Spending per listing
- $1.6M
- 27% above the U.S.
- Rank among states
- #14 of 51
- Market score 65 · Upper middle
A site report maps the insurance agencies on map listings around any address in New Hampshire by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 599 insurance agencies on map listings in New Hampshire as of September 2026. Chain locations make up 17% of them, against 21% across the U.S. Per 10,000 households, that is 10.8, 31% below the U.S. rate of 15.6.
Households in New Hampshire spend about $951.4M a year on vehicle insurance, or $1,712 per household, 13% below the U.S. average. That works out to $1.6M per agency, 27% above the U.S. figure of $1.3M.
Official counts show 422 businesses with payroll classed as insurance agencies and brokerages in New Hampshire in 2023, down 8.1% from 2019. That is one for every 1,317 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 15 SBA-backed loans worth $5.2M have gone to businesses classed as insurance agencies and brokerages in New Hampshire.
Among the 50 states and DC, New Hampshire ranks #14 for insurance agencies, with a Groundwork market score of 65 (upper middle). Of the 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest (56). Of the 4 scored small-town markets in or partly in New Hampshire, the Laconia area scores highest (71).
Every market in New Hampshire for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Manchester-Nashua, NH | 56 | 193 | 11.4 | $1.5M | +2.5% | #150 of 387 |
| Boston-Cambridge-Newton, MA-NH | 45 | 2,129 | 11.0 | $1.3M | +2.3% | #217 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Laconia, NH | 71 | 21 | 8.0 | $2.2M | +2.1% | #92 of 537 |
| 2Keene, NH | 69 | 24 | 7.8 | $2.2M | +2.3% | #108 of 537 |
| 3Lebanon-Claremont, NH-VT | 61 | 76 | 8.3 | $2M | +1.5% | #174 of 537 |
| 4Concord, NH | 49 | 86 | 14.1 | $1.3M | +2.6% | #275 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 72 | 6 | 3.6 | $4.7M | +2.1% | #403 of 2,272 |
| 2Coos County, NH | 67 | 6 | 4.3 | $3.5M | +0.4% | #536 of 2,272 |
| 3Belknap County, NH | 65 | 21 | 8.0 | $2.2M | +2.1% | #614 of 2,272 |
| 4Strafford County, NH | 64 | 45 | 8.6 | $1.9M | +3.0% | #657 of 2,272 |
| 5Carroll County, NH | 63 | 18 | 8.2 | $2.1M | +5.0% | #684 of 2,272 |
| 6Cheshire County, NH | 62 | 24 | 7.8 | $2.2M | +2.3% | #717 of 2,272 |
| 7Rockingham County, NH | 53 | 155 | 12.2 | $1.5M | +3.0% | #1,020 of 2,272 |
| 8Hillsborough County, NH | 49 | 193 | 11.4 | $1.5M | +2.5% | #1,138 of 2,272 |
| 9Merrimack County, NH | 44 | 86 | 14.1 | $1.3M | +2.6% | #1,327 of 2,272 |
| 10Grafton County, NH | 40 | 45 | 12.1 | $1.3M | +2.2% | #1,453 of 2,272 |
Questions
How many insurance agencies are in New Hampshire?
As of September 2026, map listings count 599 insurance agencies in New Hampshire. 104 of them (17%) are chain locations. The listings count insurance agencies. Official counts show 422 businesses with payroll classed as insurance agencies and brokerages in 2023, down 8.1% from 2019.
How much do households in New Hampshire spend on vehicle insurance?
About $951.4M a year, or $1,712 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 599 insurance agencies on map listings, it comes to $1.6M per agency. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.
How does New Hampshire compare with the U.S. for insurance agencies?
New Hampshire has 10.8 insurance agencies per 10,000 households, 31% below the U.S. rate of 15.6. Spending per agency is $1.6M, 27% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, New Hampshire would have about 758, against 599 on map listings. There is one business with payroll in the industry for every 1,317 households, against one for every 966 across the U.S. The official count fell 8.1% from 2019 to 2023, against −1.0% for the U.S.
Which market in New Hampshire has the highest market score for insurance agencies?
Among 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest, at 56 (upper middle). Among 4 scored small-town markets in or partly in New Hampshire, the Laconia area scores highest, at 71 (upper middle). Among 10 scored counties in New Hampshire, Sullivan County scores highest, at 72 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 65 for insurance agencies (upper middle), #14 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Hampshire. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
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Top markets for insurance agencies across the U.S. · All business types in New Hampshire
Related business types in New Hampshire
- Auto repair and car care2,571 listings
- Auto repair shops1,651 listings
- Collision repair and body shops174 listings
- Car washes and detailing251 listings
- Tire shops226 listings
- Oil change and quick lube42 listings
- Gas stations602 listings
Screening a site or an acquisition in New Hampshire?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.