Auto · County · Missouri
Insurance agencies in Lincoln County, MO
The insurance agencies in Lincoln County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #736 of 2,272 scored counties
#2 of 85 scored counties in Missouri
- Listings
- 30
- 8 chain locations (27%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $44.2M
- On vehicle insurance · $1,938 a household
- Spending per listing
- $1.5M
- 17% above the U.S.
- Listings per 10k households
- 13.1
- 16% below the U.S.
- Population, 2025
- 66,676
- +11.4% since 2020
See the insurance agencies around any address in Lincoln County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Lincoln County spend about $44.2M a year on vehicle insurance, or $1,938 per household, in line with the U.S. average. That is about $1.5M of household spending for each agency on map listings, 17% above the U.S. figure of $1.3M.
There are 30 insurance agencies on map listings in Lincoln County as of September 2026. Chain locations make up 27% of them, against 21% across the U.S. Per 10,000 households, that is 13.1, 16% below the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Lincoln County was 17 in 2023. That is one for every 1,342 households, against one for every 966 across the U.S.
Population estimates show Lincoln County grew 11.4% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for insurance agencies in Lincoln County is 62 (upper middle), #736 of 2,272 scored counties and #2 of 85 scored counties in Missouri.
How Lincoln County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.1 | 20.1 | 15.6 |
| Spending per listing | $1.5M | $810K | $1.3M |
| Households per official establishment | 1,342 | 753 | 966 |
| Official establishment growth, 2019–2023 | n/a | −1.3% | −1.0% |
| Population growth, 2020–2025 | +11.4% | +1.9% | +3.1% |
| Spending per household on vehicle insurance | $1,938 | $1,625 | $1,957 |
| Median household income | $89,278 | $70,702 | $80,734 |
| Groundwork market score | 62 | 19 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 17
- Employees, 2023
- 55
- Annual payroll, 2023
- $3.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 308 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Lincoln County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lincoln County
- Population, 2025 estimate
- 66,676+11.4% since 2020
- Households
- 22,817
- Median age
- 38.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 627 sq. mi.
- People per square mile
- 101
- Median household income
- $89,278+39.1% vs. 2015–2019, before inflation
- Average household income
- $100,506
- Median home value
- $244,300
- Jobs located here
- 12,499
- Daytime population
- 43,211Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for insurance agencies, numbered among those based in Missouri, with Lincoln County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, MO | 66 | 7 | 7.8 | $2.2M | +1.6% | #584 of 2,272 |
| 2Lincoln County, MO | 62 | 30 | 13.1 | $1.5M | +11.4% | #736 of 2,272 |
| 3McDonald County, MO | 60 | 10 | 11.7 | $1.5M | +3.1% | #786 of 2,272 |
| 4Andrew County, MO | 59 | 7 | 10.0 | $1.9M | +0.7% | #802 of 2,272 |
| 5Dallas County, MO | 57 | 8 | 11.8 | $1.6M | +5.2% | #881 of 2,272 |
| 6Crawford County, MO | 56 | 10 | 10.4 | $1.7M | −0.4% | #909 of 2,272 |
| 7Newton County, MO | 55 | 27 | 12.2 | $1.5M | +6.1% | #961 of 2,272 |
| 8Pulaski County, MO | 53 | 19 | 11.3 | $1.5M | +0.8% | #1,019 of 2,272 |
| 9Ray County, MO | 53 | 14 | 15.4 | $1.2M | +1.1% | #1,029 of 2,272 |
| 10Ste. Genevieve County, MO | 52 | 10 | 14.0 | $1.5M | +1.1% | #1,044 of 2,272 |
Other business types in Lincoln County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Lincoln County, MO?
As of September 2026, map listings count 30 insurance agencies in Lincoln County. 8 of them (27%) are chain locations. The listings count insurance agencies. Official counts show 17 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Lincoln County, MO spend on vehicle insurance?
About $44.2M a year, or $1,938 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 30 insurance agencies on map listings, it comes to $1.5M per agency. It is estimated from the incomes of the 22,817 households in Lincoln County and national spending patterns by income.
How does Lincoln County, MO compare with the U.S. for insurance agencies?
Lincoln County has 13.1 insurance agencies per 10,000 households, 16% below the U.S. rate of 15.6. Spending per agency is $1.5M, 17% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Lincoln County would have about 35, against 30 on map listings. There is one business with payroll in the industry for every 1,342 households, against one for every 966 across the U.S.
How fast is Lincoln County, MO growing?
Population estimates put Lincoln County at 66,676 people in 2025, up 11.4% since 2020, faster than the U.S. (+3.1%). It has 22,817 households. Median household income in Lincoln County is $89,278, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lincoln County scores 62 for insurance agencies (upper middle), #736 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Lincoln County
Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.