Market rankings · Kansas
Insurance agencies in Kansas
Every metro area, small-town market and county in Kansas, ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 2,560
- 549 chain locations (21%)
- Official establishments
- 1,947
- −3.0% since 2019
- Household spending a year
- $2B
- On vehicle insurance
- Listings per 10k households
- 21.8
- 40% above the U.S.
- Spending per listing
- $798K
- 36% below the U.S.
- Rank among states
- #50 of 51
- Market score 15 · Low
A site report maps the insurance agencies on map listings around any address in Kansas by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 2,560 insurance agencies on map listings in Kansas as of September 2026. 549 of them (21%) are chain locations, against 21% across the U.S. That comes to 21.8 for every 10,000 households, 40% above the U.S. rate of 15.6.
Households in Kansas spend about $2B a year on vehicle insurance, or $1,741 per household, 11% below the U.S. average. That is about $798K of household spending for each agency on map listings, 36% below the U.S. figure of $1.3M.
In 2023, official counts showed 1,947 businesses with payroll in Kansas classed as insurance agencies and brokerages, down 3.0% from 2019. That is one for every 603 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 21 SBA-backed loans worth $7.2M have gone to businesses classed as insurance agencies and brokerages in Kansas.
Among the 50 states and DC, Kansas ranks #50 for insurance agencies, with a Groundwork market score of 15 (low). Of the 7 scored metro areas in or partly in Kansas, the Lawrence metro area scores highest (38). Of the 13 scored small-town markets in or partly in Kansas, the Ottawa area scores highest (51).
Every market in Kansas for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Kansas, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lawrence, KS | 38 | 60 | 11.9 | $1.3M | +1.8% | #259 of 387 |
| Joplin, MO-KS | 31 | 138 | 17.4 | $985K | +3.9% | #307 of 387 |
| 2Manhattan, KS | 22 | 84 | 16.4 | $1M | +1.4% | #352 of 387 |
| Kansas City, MO-KS | 21 | 1,801 | 20.1 | $815K | +3.4% | #363 of 387 |
| 3Wichita, KS | 19 | 535 | 21.0 | $816K | +2.4% | #368 of 387 |
| 4Topeka, KS | 15 | 197 | 20.3 | $833K | +0.1% | #381 of 387 |
| St. Joseph, MO-KS | 9 | 104 | 22.2 | $759K | −2.0% | #386 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa, KS | 51 | 19 | 18.3 | $1.1M | +1.1% | #260 of 537 |
| 2Pittsburg, KS | 28 | 31 | 19.6 | $860K | +0.1% | #446 of 537 |
| 3McPherson, KS | 23 | 24 | 19.7 | $946K | −0.4% | #475 of 537 |
| 4Dodge City, KS | 20 | 25 | 21.2 | $866K | −0.6% | #486 of 537 |
| 5Arkansas City-Winfield, KS | 20 | 30 | 22.4 | $785K | −0.4% | #488 of 537 |
| 6Hays, KS | 20 | 38 | 31.0 | $614K | +0.4% | #491 of 537 |
| 7Emporia, KS | 19 | 30 | 20.5 | $838K | +0.4% | #495 of 537 |
| 8Hutchinson, KS | 19 | 55 | 21.5 | $820K | −0.6% | #497 of 537 |
| 9Garden City, KS | 18 | 28 | 21.2 | $858K | −2.1% | #502 of 537 |
| 10Atchison, KS | 14 | 15 | 26.2 | $680K | −0.9% | #520 of 537 |
| 11Salina, KS | 13 | 61 | 24.5 | $686K | −1.4% | #523 of 537 |
| 12Great Bend, KS | 10 | 29 | 27.9 | $605K | −2.5% | #530 of 537 |
| 13Liberal, KS | 9 | 19 | 26.2 | $661K | −3.6% | #534 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leavenworth County, KS | 57 | 35 | 11.6 | $1.6M | +3.2% | #880 of 2,272 |
| 2Wyandotte County, KS | 53 | 65 | 10.6 | $1.6M | +1.0% | #1,015 of 2,272 |
| 3Jefferson County, KS | 48 | 9 | 12.1 | $1.7M | −0.2% | #1,166 of 2,272 |
| 4Franklin County, KS | 47 | 19 | 18.3 | $1.1M | +1.1% | #1,235 of 2,272 |
| 5Harvey County, KS | 44 | 14 | 10.2 | $1.8M | −1.2% | #1,302 of 2,272 |
| 6Geary County, KS | 42 | 15 | 10.6 | $1.5M | −1.2% | #1,391 of 2,272 |
| 7Miami County, KS | 42 | 27 | 19.7 | $998K | +5.9% | #1,413 of 2,272 |
| 8Cherokee County, KS | 39 | 10 | 12.7 | $1.5M | −1.0% | #1,484 of 2,272 |
| 9Sumner County, KS | 38 | 16 | 17.8 | $1.1M | −0.1% | #1,547 of 2,272 |
| 10Douglas County, KS | 36 | 60 | 11.9 | $1.3M | +1.8% | #1,601 of 2,272 |
| 11Jackson County, KS | 35 | 9 | 18.0 | $1.2M | +1.5% | #1,643 of 2,272 |
| 12Osage County, KS | 30 | 11 | 17.1 | $1.2M | −0.3% | #1,803 of 2,272 |
| 13Butler County, KS | 30 | 53 | 20.9 | $952K | +3.1% | #1,812 of 2,272 |
| 14Dickinson County, KS | 30 | 20 | 25.0 | $814K | +1.4% | #1,819 of 2,272 |
| 15Pottawatomie County, KS | 29 | 24 | 25.6 | $782K | +6.9% | #1,852 of 2,272 |
| 16Bourbon County, KS | 26 | 9 | 15.4 | $1.2M | −0.1% | #1,914 of 2,272 |
| 17Crawford County, KS | 25 | 31 | 19.6 | $860K | +0.1% | #1,960 of 2,272 |
| 18Marion County, KS | 24 | 9 | 18.9 | $1.1M | −1.3% | #1,970 of 2,272 |
| 19Labette County, KS | 22 | 14 | 17.3 | $1M | −2.4% | #2,026 of 2,272 |
| 20Riley County, KS | 21 | 45 | 16.2 | $999K | +0.8% | #2,050 of 2,272 |
| 21Sedgwick County, KS | 20 | 452 | 21.9 | $758K | +2.6% | #2,081 of 2,272 |
| 22McPherson County, KS | 19 | 24 | 19.7 | $946K | −0.4% | #2,093 of 2,272 |
| 23Johnson County, KS | 19 | 685 | 27.5 | $612K | +4.2% | #2,110 of 2,272 |
| 24Cowley County, KS | 18 | 30 | 22.4 | $785K | −0.4% | #2,121 of 2,272 |
| 25Ford County, KS | 17 | 25 | 21.2 | $866K | −0.6% | #2,134 of 2,272 |
Show all 105 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Reno County, KS | 16 | 55 | 21.5 | $820K | −0.6% | #2,163 of 2,272 |
| 27Ellis County, KS | 16 | 38 | 31.0 | $614K | +0.4% | #2,168 of 2,272 |
| 28Finney County, KS | 15 | 28 | 21.2 | $858K | −2.1% | #2,174 of 2,272 |
| 29Lyon County, KS | 14 | 29 | 21.5 | $786K | +0.5% | #2,193 of 2,272 |
| 30Nemaha County, KS | 14 | 12 | 29.8 | $671K | −2.1% | #2,196 of 2,272 |
| 31Shawnee County, KS | 13 | 167 | 22.1 | $712K | 0.0% | #2,216 of 2,272 |
| 32Saline County, KS | 12 | 54 | 24.0 | $685K | −1.6% | #2,230 of 2,272 |
| 33Atchison County, KS | 12 | 15 | 26.2 | $680K | −0.9% | #2,231 of 2,272 |
| 34Allen County, KS | 11 | 13 | 25.9 | $701K | −1.8% | #2,238 of 2,272 |
| 35Montgomery County, KS | 11 | 32 | 24.8 | $686K | −3.9% | #2,239 of 2,272 |
| 36Neosho County, KS | 11 | 18 | 27.8 | $654K | −1.7% | #2,240 of 2,272 |
| 37Barton County, KS | 10 | 29 | 27.9 | $605K | −2.5% | #2,247 of 2,272 |
| 38Seward County, KS | 8 | 19 | 26.2 | $661K | −3.6% | #2,259 of 2,272 |
| Marshall County, KS | Not scored | 11 | 26.3 | $796K | −1.7% | |
| Linn County, KS | Not scored | 1 | 2.3 | $9M | +3.7% | |
| Rice County, KS | Not scored | 9 | 24.2 | $764K | −1.2% | |
| Brown County, KS | Not scored | 6 | 15.8 | $1.1M | −4.0% | |
| Pratt County, KS | Not scored | 11 | 31.7 | $539K | −0.2% | |
| Cloud County, KS | Not scored | 10 | 26.2 | $690K | −2.0% | |
| Wilson County, KS | Not scored | 6 | 17.1 | $1.1M | −3.3% | |
| Coffey County, KS | Not scored | 5 | 14.1 | $1.4M | +1.3% | |
| Clay County, KS | Not scored | 10 | 28.4 | $666K | −1.7% | |
| Thomas County, KS | Not scored | 11 | 35.0 | $538K | −2.5% | |
| Anderson County, KS | Not scored | 6 | 18.7 | $1.1M | +2.3% | |
| Doniphan County, KS | Not scored | 4 | 14.7 | $1.4M | +1.7% | |
| Grant County, KS | Not scored | 7 | 29.4 | $573K | −4.0% | |
| Kingman County, KS | Not scored | 9 | 28.4 | $709K | −5.4% | |
| Wabaunsee County, KS | Not scored | 1 | 3.7 | $5.9M | +1.8% | |
| Russell County, KS | Not scored | 8 | 25.8 | $701K | −1.4% | |
| Ellsworth County, KS | Not scored | 10 | 40.8 | $480K | −1.7% | |
| Pawnee County, KS | Not scored | 5 | 20.9 | $843K | −4.2% | |
| Greenwood County, KS | Not scored | 7 | 26.3 | $767K | −2.3% | |
| Sherman County, KS | Not scored | 10 | 40.8 | $530K | −2.4% | |
| Ottawa County, KS | Not scored | 7 | 29.1 | $695K | +0.3% | |
| Mitchell County, KS | Not scored | 9 | 33.6 | $568K | −3.2% | |
| Gray County, KS | Not scored | 5 | 23.4 | $900K | +0.1% | |
| Washington County, KS | Not scored | 2 | 8.4 | $2.2M | −0.2% | |
| Harper County, KS | Not scored | 11 | 49.9 | $356K | −1.8% | |
| Norton County, KS | Not scored | 8 | 40.0 | $459K | −3.0% | |
| Morris County, KS | Not scored | 3 | 11.8 | $1.6M | −0.3% | |
| Stevens County, KS | Not scored | 5 | 26.5 | $755K | −4.9% | |
| Scott County, KS | Not scored | 9 | 39.3 | $455K | −6.3% | |
| Phillips County, KS | Not scored | 10 | 44.0 | $435K | −4.8% | |
| Rooks County, KS | Not scored | 8 | 37.5 | $536K | −4.9% | |
| Republic County, KS | Not scored | 9 | 45.1 | $406K | −0.8% | |
| Barber County, KS | Not scored | 6 | 32.8 | $569K | −2.9% | |
| Stafford County, KS | Not scored | 3 | 19.0 | $1.1M | −1.3% | |
| Meade County, KS | Not scored | 0 | 0.0 | n/a | −5.1% | |
| Kearny County, KS | Not scored | 3 | 21.0 | $1M | −2.0% | |
| Haskell County, KS | Not scored | 2 | 14.3 | $1.3M | −4.2% | |
| Smith County, KS | Not scored | 7 | 44.4 | $458K | 0.0% | |
| Osborne County, KS | Not scored | 5 | 31.7 | $609K | −5.8% | |
| Chautauqua County, KS | Not scored | 2 | 14.7 | $1.3M | −1.9% | |
| Woodson County, KS | Not scored | 0 | 0.0 | n/a | +0.7% | |
| Rush County, KS | Not scored | 5 | 36.0 | $559K | −3.2% | |
| Lincoln County, KS | Not scored | 1 | 7.8 | $3M | −3.0% | |
| Jewell County, KS | Not scored | 5 | 38.0 | $531K | −3.3% | |
| Gove County, KS | Not scored | 4 | 34.2 | $606K | −3.0% | |
| Edwards County, KS | Not scored | 5 | 43.0 | $411K | −8.6% | |
| Trego County, KS | Not scored | 5 | 36.6 | $586K | −2.5% | |
| Decatur County, KS | Not scored | 3 | 22.6 | $894K | −1.7% | |
| Logan County, KS | Not scored | 7 | 56.4 | $341K | −2.9% | |
| Ness County, KS | Not scored | 3 | 25.8 | $873K | −2.1% | |
| Cheyenne County, KS | Not scored | 3 | 24.8 | $788K | −0.3% | |
| Morton County, KS | Not scored | 3 | 30.9 | $642K | −8.4% | |
| Chase County, KS | Not scored | 1 | 8.7 | $2.3M | −0.1% | |
| Rawlins County, KS | Not scored | 2 | 17.1 | $1.2M | −5.3% | |
| Hamilton County, KS | Not scored | 1 | 13.2 | $1.7M | +0.4% | |
| Elk County, KS | Not scored | 2 | 20.0 | $929K | −0.9% | |
| Sheridan County, KS | Not scored | 4 | 40.5 | $524K | −0.8% | |
| Kiowa County, KS | Not scored | 4 | 41.9 | $517K | −1.0% | |
| Graham County, KS | Not scored | 4 | 33.6 | $566K | −1.4% | |
| Wichita County, KS | Not scored | 2 | 24.3 | $919K | −5.5% | |
| Stanton County, KS | Not scored | 3 | 35.0 | $456K | −4.5% | |
| Clark County, KS | Not scored | 4 | 50.8 | $390K | −3.8% | |
| Comanche County, KS | Not scored | 1 | 12.1 | $1.5M | −0.4% | |
| Hodgeman County, KS | Not scored | 1 | 14.3 | $1.5M | −7.0% | |
| Lane County, KS | Not scored | 2 | 28.2 | $781K | −3.8% | |
| Wallace County, KS | Not scored | 2 | 33.4 | $666K | −4.7% | |
| Greeley County, KS | Not scored | 2 | 37.0 | $524K | −7.4% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in Kansas?
As of September 2026, map listings count 2,560 insurance agencies in Kansas. 549 of them (21%) are chain locations. The listings count insurance agencies. Official counts show 1,947 businesses with payroll classed as insurance agencies and brokerages in 2023, down 3.0% from 2019.
How much do households in Kansas spend on vehicle insurance?
About $2B a year, or $1,741 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 2,560 insurance agencies on map listings, it comes to $798K per agency. It is estimated from the incomes of the 1,174,060 households in Kansas and national spending patterns by income.
How does Kansas compare with the U.S. for insurance agencies?
Kansas has 21.8 insurance agencies per 10,000 households, 40% above the U.S. rate of 15.6. Spending per agency is $798K, 36% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Kansas would have about 1,628, against 2,560 on map listings. There is one business with payroll in the industry for every 603 households, against one for every 966 across the U.S. The official count fell 3.0% from 2019 to 2023, against −1.0% for the U.S.
Which market in Kansas has the highest market score for insurance agencies?
Among 7 scored metro areas in or partly in Kansas, the Lawrence metro area scores highest, at 38 (lower middle). Among 13 scored small-town markets in or partly in Kansas, the Ottawa area scores highest, at 51 (upper middle). Among 38 scored counties in Kansas, Leavenworth County scores highest, at 57 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kansas scores 15 for insurance agencies (low), #50 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kansas. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
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Top markets for insurance agencies across the U.S. · All business types in Kansas
Related business types in Kansas
- Auto repair and car care4,543 listings
- Auto repair shops2,676 listings
- Collision repair and body shops392 listings
- Car washes and detailing485 listings
- Tire shops531 listings
- Oil change and quick lube82 listings
- Gas stations1,412 listings
Screening a site or an acquisition in Kansas?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.