Market rankings · Colorado
Insurance agencies in Colorado
Every metro area, small-town market and county in Colorado, ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 4,549
- 1,018 chain locations (22%)
- Official establishments
- 3,124
- −1.0% since 2019
- Household spending a year
- $4.6B
- On vehicle insurance
- Listings per 10k households
- 19.2
- 23% above the U.S.
- Spending per listing
- $1M
- 20% below the U.S.
- Rank among states
- #36 of 51
- Market score 38 · Lower middle
A site report maps the insurance agencies on map listings around any address in Colorado by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Colorado has 4,549 insurance agencies on map listings as of September 2026. 1,018 of them (22%) are chain locations, against 21% across the U.S. That is 19.2 per 10,000 households, 23% above the U.S. rate of 15.6.
Households in Colorado spend about $4.6B a year on vehicle insurance, or $1,936 per household, in line with the U.S. average. Spread across 4,549 insurance agencies, that is $1M per agency, 20% below the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Colorado was 3,124 in 2023, down 1.0% from 2019. That is one for every 760 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 83 SBA-backed loans worth $42.1M have gone to businesses classed as insurance agencies and brokerages in Colorado.
Among the 50 states and DC, Colorado ranks #36 for insurance agencies, with a Groundwork market score of 38 (lower middle). Of the 7 scored metro areas in or partly in Colorado, the Greeley metro area scores highest (65). Of the 10 scored small-town markets in or partly in Colorado, the Cañon City area scores highest (63).
Every market in Colorado for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Colorado, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greeley, CO | 65 | 178 | 14.3 | $1.5M | +14.2% | #105 of 387 |
| 2Fort Collins-Loveland, CO | 36 | 296 | 19.2 | $1M | +4.8% | #272 of 387 |
| 3Colorado Springs, CO | 35 | 570 | 18.9 | $1.1M | +3.1% | #277 of 387 |
| 4Grand Junction, CO | 32 | 134 | 20.4 | $978K | +4.4% | #301 of 387 |
| 5Denver-Aurora-Centennial, CO | 27 | 2,555 | 20.9 | $893K | +4.1% | #326 of 387 |
| 6Boulder, CO | 23 | 251 | 18.3 | $989K | −0.7% | #345 of 387 |
| 7Pueblo, CO | 23 | 134 | 19.6 | $967K | +0.6% | #346 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cañon City, CO | 63 | 24 | 13.4 | $1.5M | +2.4% | #159 of 537 |
| 2Breckenridge, CO | 62 | 13 | 8.4 | $2.3M | +1.1% | #162 of 537 |
| 3Edwards, CO | 58 | 22 | 10.0 | $2.1M | −2.4% | #198 of 537 |
| 4Alamosa, CO | 55 | 18 | 15.7 | $1.3M | +2.1% | #221 of 537 |
| 5Montrose, CO | 54 | 28 | 15.5 | $1.4M | +4.1% | #227 of 537 |
| 6Steamboat Springs, CO | 50 | 23 | 13.8 | $1.5M | +0.9% | #266 of 537 |
| 7Fort Morgan, CO | 48 | 17 | 15.4 | $1.4M | +4.2% | #281 of 537 |
| 8Rifle, CO | 48 | 49 | 15.0 | $1.4M | +1.2% | #282 of 537 |
| 9Durango, CO | 45 | 37 | 15.2 | $1.4M | +2.2% | #305 of 537 |
| 10Sterling, CO | 19 | 18 | 21.9 | $874K | −2.7% | #494 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Park County, CO | 86 | 6 | 6.7 | $3.6M | +5.1% | #110 of 2,272 |
| 2Grand County, CO | 76 | 5 | 6.7 | $3.3M | +4.8% | #306 of 2,272 |
| 3Elbert County, CO | 75 | 13 | 13.0 | $2.2M | +16.5% | #337 of 2,272 |
| 4Gunnison County, CO | 64 | 6 | 7.1 | $2.9M | +2.9% | #640 of 2,272 |
| 5Weld County, CO | 59 | 178 | 14.3 | $1.5M | +14.2% | #815 of 2,272 |
| 6Routt County, CO | 55 | 10 | 8.9 | $2.3M | +2.0% | #938 of 2,272 |
| 7Fremont County, CO | 55 | 24 | 13.4 | $1.5M | +2.4% | #960 of 2,272 |
| 8Archuleta County, CO | 55 | 10 | 16.9 | $1.3M | +6.6% | #971 of 2,272 |
| 9Eagle County, CO | 52 | 22 | 10.0 | $2.1M | −2.4% | #1,033 of 2,272 |
| 10Delta County, CO | 49 | 19 | 14.7 | $1.4M | +3.6% | #1,141 of 2,272 |
| 11Montrose County, CO | 49 | 28 | 15.5 | $1.4M | +4.1% | #1,148 of 2,272 |
| 12Adams County, CO | 48 | 309 | 16.4 | $1.3M | +6.6% | #1,198 of 2,272 |
| 13Summit County, CO | 45 | 13 | 10.4 | $1.9M | +0.9% | #1,266 of 2,272 |
| 14Morgan County, CO | 44 | 17 | 15.4 | $1.4M | +4.2% | #1,318 of 2,272 |
| 15Montezuma County, CO | 44 | 20 | 17.7 | $1.2M | +3.0% | #1,334 of 2,272 |
| 16Teller County, CO | 42 | 18 | 15.2 | $1.5M | 0.0% | #1,393 of 2,272 |
| 17La Plata County, CO | 40 | 37 | 15.2 | $1.4M | +2.2% | #1,452 of 2,272 |
| 18Garfield County, CO | 39 | 45 | 19.2 | $1.1M | +2.7% | #1,507 of 2,272 |
| 19Larimer County, CO | 38 | 296 | 19.2 | $1M | +4.8% | #1,554 of 2,272 |
| 20El Paso County, CO | 37 | 552 | 19.0 | $1M | +3.2% | #1,581 of 2,272 |
| 21Douglas County, CO | 37 | 284 | 20.3 | $1M | +10.9% | #1,583 of 2,272 |
| 22Chaffee County, CO | 36 | 22 | 22.3 | $975K | +6.9% | #1,624 of 2,272 |
| 23Mesa County, CO | 35 | 134 | 20.4 | $978K | +4.4% | #1,662 of 2,272 |
| 24Broomfield County, CO | 35 | 68 | 21.4 | $861K | +6.3% | #1,665 of 2,272 |
| 25Moffat County, CO | 33 | 13 | 24.1 | $926K | −1.1% | #1,728 of 2,272 |
Show all 64 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Otero County, CO | 32 | 15 | 19.8 | $1.1M | −5.2% | #1,751 of 2,272 |
| 27Pueblo County, CO | 28 | 134 | 19.6 | $967K | +0.6% | #1,872 of 2,272 |
| 28Denver County, CO | 27 | 583 | 17.4 | $875K | +3.2% | #1,906 of 2,272 |
| 29Las Animas County, CO | 26 | 12 | 18.4 | $1.1M | −0.7% | #1,920 of 2,272 |
| 30Boulder County, CO | 26 | 251 | 18.3 | $989K | −0.7% | #1,926 of 2,272 |
| 31Alamosa County, CO | 24 | 17 | 25.6 | $736K | +1.9% | #1,992 of 2,272 |
| 32Arapahoe County, CO | 22 | 739 | 28.7 | $655K | +2.8% | #2,047 of 2,272 |
| 33Jefferson County, CO | 19 | 552 | 22.8 | $859K | −0.5% | #2,099 of 2,272 |
| 34Logan County, CO | 17 | 18 | 21.9 | $874K | −2.7% | #2,133 of 2,272 |
| 35Prowers County, CO | 13 | 20 | 42.3 | $467K | −1.1% | #2,221 of 2,272 |
| Pitkin County, CO | Not scored | 4 | 4.3 | $4.1M | −4.2% | |
| Rio Grande County, CO | Not scored | 4 | 7.8 | $2.6M | −3.9% | |
| Yuma County, CO | Not scored | 10 | 24.5 | $913K | −0.8% | |
| Clear Creek County, CO | Not scored | 0 | 0.0 | n/a | −3.9% | |
| San Miguel County, CO | Not scored | 0 | 0.0 | n/a | −3.7% | |
| Conejos County, CO | Not scored | 1 | 3.2 | $7.2M | +1.0% | |
| Lake County, CO | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Kit Carson County, CO | Not scored | 9 | 31.1 | $716K | +0.1% | |
| Huerfano County, CO | Not scored | 5 | 16.1 | $1.1M | +2.7% | |
| Saguache County, CO | Not scored | 0 | 0.0 | n/a | +5.3% | |
| Rio Blanco County, CO | Not scored | 2 | 7.1 | $3.1M | +2.5% | |
| Gilpin County, CO | Not scored | 1 | 3.2 | $7M | +4.4% | |
| Crowley County, CO | Not scored | 1 | 7.5 | $2.9M | −0.5% | |
| Lincoln County, CO | Not scored | 3 | 15.2 | $1.5M | −0.4% | |
| Bent County, CO | Not scored | 2 | 10.7 | $1.8M | +4.5% | |
| Custer County, CO | Not scored | 1 | 3.7 | $5.1M | +18.3% | |
| Ouray County, CO | Not scored | 0 | 0.0 | n/a | +7.9% | |
| Washington County, CO | Not scored | 2 | 9.7 | $2.4M | −1.6% | |
| Phillips County, CO | Not scored | 5 | 25.6 | $794K | −2.4% | |
| Costilla County, CO | Not scored | 0 | 0.0 | n/a | +5.1% | |
| Baca County, CO | Not scored | 5 | 30.2 | $719K | −3.8% | |
| Dolores County, CO | Not scored | 0 | 0.0 | n/a | +5.8% | |
| Sedgwick County, CO | Not scored | 2 | 19.6 | $1.1M | −6.0% | |
| Cheyenne County, CO | Not scored | 2 | 25.5 | $922K | −1.9% | |
| Kiowa County, CO | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Jackson County, CO | Not scored | 0 | 0.0 | n/a | −12.2% | |
| Hinsdale County, CO | Not scored | 0 | 0.0 | n/a | −4.6% | |
| Mineral County, CO | Not scored | 0 | 0.0 | n/a | +4.6% | |
| San Juan County, CO | Not scored | 0 | 0.0 | n/a | +14.5% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in Colorado?
Map listings as of September 2026 show 4,549 insurance agencies in Colorado. 1,018 of them (22%) are chain locations. The listings count insurance agencies. Official counts show 3,124 businesses with payroll classed as insurance agencies and brokerages in 2023, down 1.0% from 2019.
How much do households in Colorado spend on vehicle insurance?
About $4.6B a year, or $1,936 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 4,549 insurance agencies on map listings, it comes to $1M per agency. It is estimated from the incomes of the 2,374,218 households in Colorado and national spending patterns by income.
How does Colorado compare with the U.S. for insurance agencies?
Colorado has 19.2 insurance agencies per 10,000 households, 23% above the U.S. rate of 15.6. Spending per agency is $1M, 20% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Colorado would have about 3,661, against 4,549 on map listings. There is one business with payroll in the industry for every 760 households, against one for every 966 across the U.S. The official count fell 1.0% from 2019 to 2023, against −1.0% for the U.S.
Which market in Colorado has the highest market score for insurance agencies?
Among 7 scored metro areas in or partly in Colorado, the Greeley metro area scores highest, at 65 (upper middle). Among 10 scored small-town markets in or partly in Colorado, the Cañon City area scores highest, at 63 (upper middle). Among 35 scored counties in Colorado, Park County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Colorado scores 38 for insurance agencies (lower middle), #36 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Colorado. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
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- Delaware
- District of Columbia
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- Hawaii
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- New Hampshire
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- New Mexico
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- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for insurance agencies across the U.S. · All business types in Colorado
Related business types in Colorado
- Auto repair and car care8,920 listings
- Auto repair shops5,444 listings
- Collision repair and body shops777 listings
- Car washes and detailing976 listings
- Tire shops884 listings
- Oil change and quick lube142 listings
- Gas stations2,449 listings
Screening a site or an acquisition in Colorado?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.