Market rankings · Alabama
Insurance agencies in Alabama
Markets across Alabama ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 3,236
- 937 chain locations (29%)
- Official establishments
- 1,737
- +1.4% since 2019
- Household spending a year
- $5.1B
- On vehicle insurance
- Listings per 10k households
- 16.2
- 4% above the U.S.
- Spending per listing
- $1.6M
- 26% above the U.S.
- Rank among states
- #6 of 51
- Market score 74 · Upper middle
A site report maps the insurance agencies on map listings around any address in Alabama by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 3,236 insurance agencies in Alabama. 937 of them (29%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 16.2, 4% above the U.S. rate of 15.6.
Households in Alabama spend about $5.1B a year on vehicle insurance, or $2,568 per household, 31% above the U.S. average. Spread across 3,236 insurance agencies, that is $1.6M per agency, 26% above the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Alabama was 1,737 in 2023, up 1.4% from 2019. That is one for every 1,150 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 41 SBA-backed loans worth $22M have gone to businesses classed as insurance agencies and brokerages in Alabama.
Among the 50 states and DC, Alabama ranks #6 for insurance agencies, with a Groundwork market score of 74 (upper middle). Of the 13 scored metro areas in or partly in Alabama, the Auburn-Opelika metro area scores highest (88). Of the 13 scored small-town markets in or partly in Alabama, the Scottsboro area scores highest (91).
Every market in Alabama for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Alabama, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Auburn-Opelika, AL | 88 | 99 | 12.9 | $2M | +7.1% | #13 of 387 |
| 2Huntsville, AL | 86 | 309 | 15.0 | $1.7M | +12.5% | #19 of 387 |
| 3Tuscaloosa, AL | 81 | 134 | 12.7 | $2M | +2.9% | #32 of 387 |
| 4Daphne-Fairhope-Foley, AL | 79 | 161 | 16.3 | $1.6M | +14.8% | #42 of 387 |
| 5Decatur, AL | 75 | 97 | 15.5 | $1.8M | +2.5% | #59 of 387 |
| 6Anniston-Oxford, AL | 74 | 64 | 14.2 | $1.8M | −0.3% | #61 of 387 |
| 7Montgomery, AL | 68 | 227 | 15.0 | $1.6M | +0.9% | #90 of 387 |
| 8Gadsden, AL | 63 | 67 | 17.0 | $1.6M | +0.4% | #117 of 387 |
| 9Florence-Muscle Shoals, AL | 57 | 124 | 19.5 | $1.4M | +3.5% | #146 of 387 |
| Columbus, GA-AL | 56 | 202 | 15.8 | $1.5M | −1.3% | #151 of 387 |
| 10Dothan, AL | 55 | 112 | 18.4 | $1.3M | +3.4% | #161 of 387 |
| 11Mobile, AL | 50 | 299 | 18.5 | $1.3M | −0.7% | #186 of 387 |
| 12Birmingham, AL | 48 | 936 | 20.1 | $1.3M | +1.4% | #195 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Scottsboro, AL | 91 | 24 | 11.0 | $2.5M | +3.3% | #12 of 537 |
| 2Ozark, AL | 88 | 14 | 7.1 | $3.6M | +1.3% | #17 of 537 |
| 3Fort Payne, AL | 86 | 32 | 12.2 | $2.3M | +3.4% | #29 of 537 |
| 4Talladega-Sylacauga, AL | 84 | 37 | 9.7 | $2.7M | 0.0% | #36 of 537 |
| 5Enterprise, AL | 80 | 27 | 12.9 | $2.1M | +6.3% | #50 of 537 |
| 6Cullman, AL | 79 | 63 | 17.8 | $1.7M | +6.7% | #57 of 537 |
| 7Russellville, AL | 76 | 16 | 13.4 | $2M | +1.1% | #68 of 537 |
| LaGrange, GA-AL | 71 | 59 | 14.6 | $1.7M | +3.0% | #95 of 537 |
| 8Alexander City, AL | 66 | 26 | 15.2 | $1.7M | −0.8% | #137 of 537 |
| 9Albertville, AL | 64 | 82 | 22.5 | $1.2M | +6.0% | #150 of 537 |
| 10Selma, AL | 56 | 20 | 12.5 | $1.6M | −7.9% | #209 of 537 |
| 11Eufaula, AL-GA | 44 | 19 | 18.6 | $1.3M | −1.2% | #316 of 537 |
| 12Troy, AL | 44 | 24 | 19.2 | $1.2M | +2.4% | #317 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chilton County, AL | 92 | 16 | 9.0 | $3.2M | +5.9% | #33 of 2,272 |
| 2St. Clair County, AL | 91 | 41 | 11.7 | $2.5M | +7.1% | #51 of 2,272 |
| 3Lawrence County, AL | 90 | 11 | 8.1 | $3.8M | +2.3% | #54 of 2,272 |
| 4Randolph County, AL | 90 | 7 | 7.6 | $3.7M | +4.8% | #55 of 2,272 |
| 5Elmore County, AL | 89 | 29 | 8.8 | $3.2M | +4.2% | #69 of 2,272 |
| 6Cherokee County, AL | 86 | 12 | 11.8 | $2.4M | +5.8% | #117 of 2,272 |
| 7Bibb County, AL | 85 | 5 | 6.5 | $4.4M | +0.4% | #122 of 2,272 |
| 8Blount County, AL | 85 | 24 | 10.8 | $2.7M | +1.8% | #131 of 2,272 |
| 9Limestone County, AL | 85 | 53 | 12.9 | $2.2M | +18.0% | #135 of 2,272 |
| 10Jackson County, AL | 84 | 24 | 11.0 | $2.5M | +3.3% | #146 of 2,272 |
| 11Dale County, AL | 83 | 14 | 7.1 | $3.6M | +1.3% | #155 of 2,272 |
| 12Autauga County, AL | 80 | 32 | 14.0 | $1.9M | +5.1% | #231 of 2,272 |
| 13Winston County, AL | 79 | 10 | 10.6 | $2.8M | +1.4% | #239 of 2,272 |
| 14DeKalb County, AL | 79 | 32 | 12.2 | $2.3M | +3.4% | #245 of 2,272 |
| 15Lee County, AL | 77 | 97 | 14.0 | $1.8M | +8.6% | #301 of 2,272 |
| 16Chambers County, AL | 76 | 13 | 9.7 | $2.7M | −0.9% | #310 of 2,272 |
| 17Talladega County, AL | 76 | 36 | 10.7 | $2.4M | +0.3% | #315 of 2,272 |
| 18Marion County, AL | 74 | 14 | 13.2 | $2.1M | −0.3% | #361 of 2,272 |
| 19Tuscaloosa County, AL | 74 | 120 | 13.3 | $1.9M | +3.8% | #364 of 2,272 |
| 20Coffee County, AL | 73 | 27 | 12.9 | $2.1M | +6.3% | #388 of 2,272 |
| 21Cullman County, AL | 73 | 63 | 17.8 | $1.7M | +6.7% | #401 of 2,272 |
| 22Madison County, AL | 73 | 256 | 15.5 | $1.6M | +11.0% | #402 of 2,272 |
| 23Walker County, AL | 71 | 31 | 12.2 | $2.2M | 0.0% | #432 of 2,272 |
| 24Baldwin County, AL | 70 | 161 | 16.3 | $1.6M | +14.8% | #483 of 2,272 |
| 25Fayette County, AL | 69 | 5 | 8.0 | $3.3M | −2.8% | #486 of 2,272 |
Show all 67 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Pickens County, AL | 69 | 6 | 8.9 | $3.1M | −3.9% | #488 of 2,272 |
| 27Monroe County, AL | 69 | 7 | 9.5 | $2.6M | −3.8% | #492 of 2,272 |
| 28Franklin County, AL | 68 | 16 | 13.4 | $2M | +1.1% | #524 of 2,272 |
| 29Geneva County, AL | 67 | 11 | 10.3 | $2.5M | +3.2% | #549 of 2,272 |
| 30Calhoun County, AL | 66 | 64 | 14.2 | $1.8M | −0.3% | #594 of 2,272 |
| 31Hale County, AL | 62 | 6 | 10.6 | $1.9M | +2.9% | #724 of 2,272 |
| 32Marengo County, AL | 61 | 8 | 10.1 | $2.2M | −5.0% | #747 of 2,272 |
| 33Tallapoosa County, AL | 60 | 26 | 15.2 | $1.7M | −0.8% | #781 of 2,272 |
| 34Marshall County, AL | 60 | 82 | 22.5 | $1.2M | +6.0% | #790 of 2,272 |
| 35Russell County, AL | 59 | 34 | 14.2 | $1.6M | −0.6% | #811 of 2,272 |
| 36Morgan County, AL | 59 | 86 | 17.5 | $1.6M | +2.6% | #813 of 2,272 |
| 37Colbert County, AL | 59 | 45 | 18.5 | $1.4M | +3.8% | #823 of 2,272 |
| 38Henry County, AL | 59 | 13 | 18.4 | $1.4M | +7.1% | #824 of 2,272 |
| 39Escambia County, AL | 57 | 13 | 10.1 | $2.3M | 0.0% | #859 of 2,272 |
| 40Etowah County, AL | 57 | 67 | 17.0 | $1.6M | +0.4% | #883 of 2,272 |
| 41Sumter County, AL | 54 | 6 | 12.4 | $2M | −5.0% | #977 of 2,272 |
| 42Dallas County, AL | 52 | 20 | 12.5 | $1.6M | −7.9% | #1,039 of 2,272 |
| 43Butler County, AL | 50 | 10 | 13.2 | $1.8M | −4.8% | #1,103 of 2,272 |
| 44Covington County, AL | 50 | 26 | 17.8 | $1.5M | +1.2% | #1,115 of 2,272 |
| 45Lauderdale County, AL | 49 | 79 | 20.1 | $1.3M | +3.3% | #1,154 of 2,272 |
| 46Mobile County, AL | 46 | 299 | 18.5 | $1.3M | −0.7% | #1,255 of 2,272 |
| 47Houston County, AL | 46 | 88 | 20.3 | $1.2M | +2.8% | #1,261 of 2,272 |
| 48Shelby County, AL | 46 | 225 | 25.9 | $1.1M | +6.5% | #1,263 of 2,272 |
| 49Choctaw County, AL | 45 | 10 | 19.0 | $1.4M | −5.7% | #1,286 of 2,272 |
| 50Montgomery County, AL | 42 | 165 | 18.1 | $1.3M | −1.1% | #1,403 of 2,272 |
| 51Pike County, AL | 40 | 24 | 19.2 | $1.2M | +2.4% | #1,459 of 2,272 |
| 52Barbour County, AL | 39 | 16 | 17.5 | $1.3M | −1.4% | #1,497 of 2,272 |
| 53Jefferson County, AL | 29 | 594 | 22.0 | $1.1M | −1.3% | #1,837 of 2,272 |
| 54Clarke County, AL | 25 | 19 | 22.6 | $1.1M | −4.2% | #1,943 of 2,272 |
| Macon County, AL | Not scored | 2 | 2.8 | $8.4M | −6.8% | |
| Cleburne County, AL | Not scored | 3 | 5.0 | $5.8M | +6.0% | |
| Washington County, AL | Not scored | 3 | 5.0 | $6M | −3.3% | |
| Clay County, AL | Not scored | 3 | 5.2 | $5.9M | −0.1% | |
| Lamar County, AL | Not scored | 4 | 7.9 | $3.2M | −2.6% | |
| Crenshaw County, AL | Not scored | 4 | 7.6 | $3.2M | 0.0% | |
| Conecuh County, AL | Not scored | 3 | 6.8 | $3.7M | −5.7% | |
| Coosa County, AL | Not scored | 1 | 2.3 | $12.8M | −1.7% | |
| Wilcox County, AL | Not scored | 3 | 7.8 | $3M | −8.3% | |
| Bullock County, AL | Not scored | 4 | 10.8 | $2M | −4.5% | |
| Lowndes County, AL | Not scored | 1 | 2.3 | $10M | −9.0% | |
| Perry County, AL | Not scored | 5 | 14.5 | $1.6M | −12.2% | |
| Greene County, AL | Not scored | 2 | 6.2 | $3.4M | −8.2% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in Alabama?
Alabama has 3,236 insurance agencies on map listings as of September 2026. 937 of them (29%) are chain locations. The listings count insurance agencies. Official counts show 1,737 businesses with payroll classed as insurance agencies and brokerages in 2023, up 1.4% from 2019.
How much do households in Alabama spend on vehicle insurance?
About $5.1B a year, or $2,568 per household. That is 31% above the U.S. average (an index of 131, where 100 is the U.S. average). Spread across the 3,236 insurance agencies on map listings, it comes to $1.6M per agency. It is estimated from the incomes of the 1,997,247 households in Alabama and national spending patterns by income.
How does Alabama compare with the U.S. for insurance agencies?
Alabama has 16.2 insurance agencies per 10,000 households, 4% above the U.S. rate of 15.6. Spending per agency is $1.6M, 26% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Alabama would have about 4,084, against 3,236 on map listings. There is one business with payroll in the industry for every 1,150 households, against one for every 966 across the U.S. The official count rose 1.4% from 2019 to 2023, against −1.0% for the U.S.
Which market in Alabama has the highest market score for insurance agencies?
Among 13 scored metro areas in or partly in Alabama, the Auburn-Opelika metro area scores highest, at 88 (high). Among 13 scored small-town markets in or partly in Alabama, the Scottsboro area scores highest, at 91 (very high). Among 54 scored counties in Alabama, Chilton County scores highest, at 92 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Alabama scores 74 for insurance agencies (upper middle), #6 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Alabama. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for insurance agencies across the U.S. · All business types in Alabama
Related business types in Alabama
- Auto repair and car care7,287 listings
- Auto repair shops4,218 listings
- Collision repair and body shops579 listings
- Car washes and detailing815 listings
- Tire shops1,124 listings
- Oil change and quick lube132 listings
- Gas stations3,668 listings
Screening a site or an acquisition in Alabama?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.