Market rankings · Maryland
Insurance agencies in Maryland
Every metro area, small-town market and county in Maryland, ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 2,898
- 599 chain locations (21%)
- Official establishments
- 1,855
- −6.8% since 2019
- Household spending a year
- $5.5B
- On vehicle insurance
- Listings per 10k households
- 12.3
- 21% below the U.S.
- Spending per listing
- $1.9M
- 52% above the U.S.
- Rank among states
- #7 of 51
- Market score 73 · Upper middle
A site report maps the insurance agencies on map listings around any address in Maryland by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 2,898 insurance agencies on map listings in Maryland as of September 2026. 599 of them (21%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 12.3, 21% below the U.S. rate of 15.6.
Households in Maryland spend about $5.5B a year on vehicle insurance, or $2,340 per household, 20% above the U.S. average. That works out to $1.9M per agency, 52% above the U.S. figure of $1.3M.
In 2023, official counts showed 1,855 businesses with payroll in Maryland classed as insurance agencies and brokerages, down 6.8% from 2019. That is one for every 1,274 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 53 SBA-backed loans worth $14.7M have gone to businesses classed as insurance agencies and brokerages in Maryland.
Among the 50 states and DC, Maryland ranks #7 for insurance agencies, with a Groundwork market score of 73 (upper middle). Of the 6 scored metro areas in or partly in Maryland, the Hagerstown-Martinsburg metro area scores highest (92). Of the 4 scored small-town markets in or partly in Maryland, the Ocean Pines area scores highest (81).
Every market in Maryland for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Maryland, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hagerstown-Martinsburg, MD-WV | 92 | 133 | 11.3 | $2.3M | +7.1% | #4 of 387 |
| 2Lexington Park, MD | 88 | 63 | 8.3 | $3.5M | +2.1% | #8 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 80 | 2,518 | 10.6 | $2.1M | +3.3% | #35 of 387 |
| 3Salisbury, MD | 73 | 73 | 15.0 | $1.7M | +2.9% | #65 of 387 |
| 4Baltimore-Columbia-Towson, MD | 62 | 1,465 | 13.1 | $1.7M | +0.4% | #122 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 32 | 3,361 | 13.6 | $1.1M | +1.4% | #298 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ocean Pines, MD | 81 | 25 | 10.4 | $2.4M | +3.7% | #46 of 537 |
| 2Cambridge, MD | 73 | 14 | 10.3 | $2.2M | +3.4% | #84 of 537 |
| 3Easton, MD | 63 | 23 | 14.0 | $1.7M | +2.0% | #157 of 537 |
| 4Cumberland, MD-WV | 62 | 52 | 13.5 | $1.7M | −1.3% | #165 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Queen Anne’s County, MD | 92 | 16 | 8.0 | $3.6M | +8.8% | #30 of 2,272 |
| 2Charles County, MD | 88 | 59 | 9.7 | $2.9M | +5.9% | #83 of 2,272 |
| 3St. Mary’s County, MD | 87 | 34 | 8.0 | $3.5M | +2.4% | #98 of 2,272 |
| 4Calvert County, MD | 85 | 29 | 8.7 | $3.6M | +1.7% | #124 of 2,272 |
| 5Cecil County, MD | 85 | 38 | 9.4 | $2.9M | +3.2% | #126 of 2,272 |
| 6Caroline County, MD | 82 | 11 | 8.8 | $3.1M | +2.5% | #178 of 2,272 |
| 7Frederick County, MD | 80 | 135 | 12.9 | $2.1M | +11.0% | #229 of 2,272 |
| 8Somerset County, MD | 76 | 6 | 7.2 | $3.4M | +1.7% | #304 of 2,272 |
| 9Worcester County, MD | 74 | 25 | 10.4 | $2.4M | +3.7% | #354 of 2,272 |
| 10Prince George’s County, MD | 72 | 327 | 9.4 | $2.4M | +0.5% | #410 of 2,272 |
| 11Carroll County, MD | 71 | 85 | 13.2 | $2.2M | +2.2% | #433 of 2,272 |
| 12Kent County, MD | 71 | 10 | 11.8 | $2.1M | +2.3% | #435 of 2,272 |
| 13Harford County, MD | 70 | 119 | 11.7 | $2.2M | +2.0% | #466 of 2,272 |
| 14Anne Arundel County, MD | 68 | 297 | 13.2 | $2M | +1.7% | #525 of 2,272 |
| 15Washington County, MD | 68 | 85 | 14.2 | $1.8M | +2.0% | #529 of 2,272 |
| 16Garrett County, MD | 66 | 15 | 11.9 | $2.1M | −1.5% | #586 of 2,272 |
| 17Dorchester County, MD | 65 | 14 | 10.3 | $2.2M | +3.4% | #613 of 2,272 |
| 18Wicomico County, MD | 62 | 67 | 16.6 | $1.6M | +3.2% | #733 of 2,272 |
| 19Baltimore city, MD | 58 | 149 | 5.8 | $2.5M | −2.3% | #828 of 2,272 |
| 20Talbot County, MD | 56 | 23 | 14.0 | $1.7M | +2.0% | #910 of 2,272 |
| 21Montgomery County, MD | 55 | 515 | 13.2 | $1.7M | +1.3% | #948 of 2,272 |
| 22Howard County, MD | 53 | 199 | 16.4 | $1.5M | +1.9% | #1,016 of 2,272 |
| 23Allegany County, MD | 50 | 40 | 14.6 | $1.6M | −1.6% | #1,109 of 2,272 |
| 24Baltimore County, MD | 35 | 600 | 18.0 | $1.2M | −0.7% | #1,641 of 2,272 |
Questions
How many insurance agencies are in Maryland?
As of September 2026, map listings count 2,898 insurance agencies in Maryland. 599 of them (21%) are chain locations. The listings count insurance agencies. Official counts show 1,855 businesses with payroll classed as insurance agencies and brokerages in 2023, down 6.8% from 2019.
How much do households in Maryland spend on vehicle insurance?
About $5.5B a year, or $2,340 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 2,898 insurance agencies on map listings, it comes to $1.9M per agency. It is estimated from the incomes of the 2,362,928 households in Maryland and national spending patterns by income.
How does Maryland compare with the U.S. for insurance agencies?
Maryland has 12.3 insurance agencies per 10,000 households, 21% below the U.S. rate of 15.6. Spending per agency is $1.9M, 52% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Maryland would have about 4,404, against 2,898 on map listings. There is one business with payroll in the industry for every 1,274 households, against one for every 966 across the U.S. The official count fell 6.8% from 2019 to 2023, against −1.0% for the U.S.
Which market in Maryland has the highest market score for insurance agencies?
Among 6 scored metro areas in or partly in Maryland, the Hagerstown-Martinsburg metro area scores highest, at 92 (very high). Among 4 scored small-town markets in or partly in Maryland, the Ocean Pines area scores highest, at 81 (high). Among 24 scored counties in Maryland, Queen Anne’s County scores highest, at 92 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maryland scores 73 for insurance agencies (upper middle), #7 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maryland. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for insurance agencies across the U.S. · All business types in Maryland
Related business types in Maryland
- Auto repair and car care7,452 listings
- Auto repair shops4,769 listings
- Collision repair and body shops698 listings
- Car washes and detailing726 listings
- Tire shops709 listings
- Oil change and quick lube100 listings
- Gas stations1,801 listings
Screening a site or an acquisition in Maryland?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.