Market rankings · South Carolina
Insurance agencies in South Carolina
Markets across South Carolina ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 2,949
- 618 chain locations (21%)
- Official establishments
- 2,042
- +3.0% since 2019
- Household spending a year
- $5.3B
- On vehicle insurance
- Listings per 10k households
- 13.9
- 11% below the U.S.
- Spending per listing
- $1.8M
- 42% above the U.S.
- Rank among states
- #4 of 51
- Market score 81 · High
A site report maps the insurance agencies on map listings around any address in South Carolina by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 2,949 insurance agencies in South Carolina. Chain locations make up 21% of them, against 21% across the U.S. That comes to 13.9 for every 10,000 households, 11% below the U.S. rate of 15.6.
Household spending on vehicle insurance in South Carolina comes to about $5.3B a year: $2,491 per household, 27% above the U.S. average. That is about $1.8M of household spending for each agency on map listings, 42% above the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in South Carolina was 2,042 in 2023, up 3.0% from 2019. That is one for every 1,037 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 49 SBA-backed loans worth $19.4M have gone to businesses classed as insurance agencies and brokerages in South Carolina.
Among the 50 states and DC, South Carolina ranks #4 for insurance agencies, with a Groundwork market score of 81 (high). Of the 10 scored metro areas in or partly in South Carolina, the Spartanburg metro area scores highest (90). Of the 6 scored small-town markets in or partly in South Carolina, the Gaffney area scores highest (88).
Every market in South Carolina for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in South Carolina, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spartanburg, SC | 90 | 162 | 11.3 | $2.3M | +14.3% | #6 of 387 |
| Augusta-Richmond County, GA-SC | 83 | 286 | 12.3 | $2M | +4.7% | #24 of 387 |
| 2Hilton Head Island-Bluffton-Port Royal, SC | 79 | 103 | 10.8 | $2.2M | +12.0% | #39 of 387 |
| 3Myrtle Beach-Conway-North Myrtle Beach, SC | 79 | 191 | 12.0 | $2M | +20.9% | #40 of 387 |
| 4Sumter, SC | 76 | 48 | 11.7 | $2.1M | −0.3% | #55 of 387 |
| Charlotte-Concord-Gastonia, NC-SC | 72 | 1,592 | 14.8 | $1.7M | +10.1% | #69 of 387 |
| 5Charleston-North Charleston, SC | 71 | 481 | 14.3 | $1.7M | +10.7% | #74 of 387 |
| 6Greenville-Anderson-Greer, SC | 70 | 581 | 15.1 | $1.7M | +9.0% | #78 of 387 |
| 7Florence, SC | 60 | 123 | 15.7 | $1.5M | +0.9% | #129 of 387 |
| 8Columbia, SC | 58 | 606 | 17.8 | $1.4M | +6.0% | #141 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gaffney, SC | 88 | 21 | 9.5 | $2.7M | +3.7% | #20 of 537 |
| 2Seneca, SC | 86 | 32 | 9.3 | $2.9M | +6.3% | #28 of 537 |
| 3Newberry, SC | 82 | 17 | 11.1 | $2.4M | +4.8% | #43 of 537 |
| 4Greenwood, SC | 74 | 49 | 13.0 | $1.9M | +1.7% | #76 of 537 |
| 5Orangeburg, SC | 64 | 44 | 13.3 | $1.8M | −0.9% | #145 of 537 |
| 6Murrells Inlet, SC | 60 | 43 | 15.9 | $1.6M | +3.8% | #190 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Edgefield County, SC | 96 | 8 | 8.2 | $3.4M | +16.1% | #11 of 2,272 |
| 2Saluda County, SC | 88 | 8 | 10.4 | $2.8M | +4.1% | #85 of 2,272 |
| 3Laurens County, SC | 88 | 26 | 9.6 | $2.8M | +6.2% | #87 of 2,272 |
| 4Abbeville County, SC | 86 | 8 | 8.2 | $3.3M | +2.3% | #111 of 2,272 |
| 5Berkeley County, SC | 86 | 86 | 9.2 | $2.8M | +18.7% | #114 of 2,272 |
| 6Lancaster County, SC | 83 | 42 | 10.5 | $2.4M | +18.3% | #167 of 2,272 |
| 7Oconee County, SC | 81 | 32 | 9.3 | $2.9M | +6.3% | #196 of 2,272 |
| 8Chester County, SC | 81 | 12 | 9.1 | $2.8M | +2.2% | #198 of 2,272 |
| 9Pickens County, SC | 81 | 51 | 9.7 | $2.7M | +5.7% | #201 of 2,272 |
| 10Cherokee County, SC | 81 | 21 | 9.5 | $2.7M | +3.7% | #203 of 2,272 |
| 11Aiken County, SC | 81 | 85 | 12.2 | $2.2M | +7.3% | #213 of 2,272 |
| 12Jasper County, SC | 81 | 16 | 12.2 | $1.9M | +32.2% | #215 of 2,272 |
| 13Spartanburg County, SC | 80 | 151 | 11.5 | $2.3M | +15.6% | #226 of 2,272 |
| 14Dorchester County, SC | 79 | 76 | 12.0 | $2.2M | +10.1% | #248 of 2,272 |
| 15Kershaw County, SC | 79 | 37 | 13.8 | $2.1M | +11.6% | #253 of 2,272 |
| 16Anderson County, SC | 78 | 96 | 11.4 | $2.3M | +7.7% | #268 of 2,272 |
| 17Fairfield County, SC | 76 | 6 | 6.7 | $3.9M | −2.6% | #303 of 2,272 |
| 18Newberry County, SC | 75 | 17 | 11.1 | $2.4M | +4.8% | #334 of 2,272 |
| 19York County, SC | 75 | 155 | 13.6 | $2M | +8.1% | #341 of 2,272 |
| 20Barnwell County, SC | 73 | 8 | 9.9 | $2.4M | +0.4% | #381 of 2,272 |
| 21Williamsburg County, SC | 71 | 9 | 7.3 | $3.3M | −4.0% | #422 of 2,272 |
| 22Horry County, SC | 71 | 191 | 12.0 | $2M | +20.9% | #442 of 2,272 |
| 23Beaufort County, SC | 69 | 87 | 10.6 | $2.3M | +8.9% | #495 of 2,272 |
| 24Sumter County, SC | 69 | 48 | 11.7 | $2.1M | −0.3% | #499 of 2,272 |
| 25Lee County, SC | 67 | 6 | 9.4 | $2.7M | −5.0% | #543 of 2,272 |
Show all 46 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Union County, SC | 67 | 11 | 9.5 | $2.4M | −1.4% | #550 of 2,272 |
| 27Chesterfield County, SC | 67 | 27 | 15.4 | $1.6M | +3.4% | #572 of 2,272 |
| 28Marion County, SC | 64 | 8 | 6.6 | $3.1M | −2.9% | #638 of 2,272 |
| 29Clarendon County, SC | 62 | 17 | 13.8 | $1.8M | +0.7% | #726 of 2,272 |
| 30Darlington County, SC | 60 | 39 | 15.3 | $1.6M | +0.1% | #785 of 2,272 |
| 31Orangeburg County, SC | 58 | 44 | 13.3 | $1.8M | −0.9% | #842 of 2,272 |
| 32Bamberg County, SC | 56 | 6 | 12.9 | $1.8M | −3.5% | #907 of 2,272 |
| 33Greenwood County, SC | 56 | 41 | 14.7 | $1.6M | +1.5% | #919 of 2,272 |
| 34Colleton County, SC | 56 | 28 | 17.1 | $1.4M | +2.2% | #929 of 2,272 |
| 35Dillon County, SC | 55 | 9 | 8.3 | $2.7M | −2.9% | #934 of 2,272 |
| 36Lexington County, SC | 54 | 237 | 19.4 | $1.4M | +7.7% | #994 of 2,272 |
| 37Marlboro County, SC | 53 | 10 | 10.2 | $2M | −3.8% | #1,003 of 2,272 |
| 38Georgetown County, SC | 53 | 43 | 15.9 | $1.6M | +3.8% | #1,012 of 2,272 |
| 39Greenville County, SC | 53 | 408 | 18.5 | $1.3M | +10.6% | #1,026 of 2,272 |
| 40Hampton County, SC | 51 | 10 | 13.8 | $1.8M | −1.9% | #1,063 of 2,272 |
| 41Florence County, SC | 50 | 84 | 15.9 | $1.5M | +1.2% | #1,113 of 2,272 |
| 42Charleston County, SC | 47 | 319 | 17.8 | $1.3M | +6.4% | #1,229 of 2,272 |
| 43Richland County, SC | 44 | 314 | 18.7 | $1.2M | +4.6% | #1,332 of 2,272 |
| Calhoun County, SC | Not scored | 4 | 6.5 | $4.5M | +0.6% | |
| McCormick County, SC | Not scored | 6 | 14.3 | $1.7M | +7.3% | |
| Allendale County, SC | Not scored | 2 | 6.2 | $3.2M | −7.4% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in South Carolina?
South Carolina has 2,949 insurance agencies on map listings as of September 2026. 618 of them (21%) are chain locations. The listings count insurance agencies. Official counts show 2,042 businesses with payroll classed as insurance agencies and brokerages in 2023, up 3.0% from 2019.
How much do households in South Carolina spend on vehicle insurance?
About $5.3B a year, or $2,491 per household. That is 27% above the U.S. average (an index of 127, where 100 is the U.S. average). Spread across the 2,949 insurance agencies on map listings, it comes to $1.8M per agency. It is estimated from the incomes of the 2,117,989 households in South Carolina and national spending patterns by income.
How does South Carolina compare with the U.S. for insurance agencies?
South Carolina has 13.9 insurance agencies per 10,000 households, 11% below the U.S. rate of 15.6. Spending per agency is $1.8M, 42% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, South Carolina would have about 4,202, against 2,949 on map listings. There is one business with payroll in the industry for every 1,037 households, against one for every 966 across the U.S. The official count rose 3.0% from 2019 to 2023, against −1.0% for the U.S.
Which market in South Carolina has the highest market score for insurance agencies?
Among 10 scored metro areas in or partly in South Carolina, the Spartanburg metro area scores highest, at 90 (very high). Among 6 scored small-town markets in or partly in South Carolina, the Gaffney area scores highest, at 88 (high). Among 43 scored counties in South Carolina, Edgefield County scores highest, at 96 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. South Carolina scores 81 for insurance agencies (high), #4 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in South Carolina. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
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Top markets for insurance agencies across the U.S. · All business types in South Carolina
Related business types in South Carolina
- Auto repair and car care7,515 listings
- Auto repair shops4,411 listings
- Collision repair and body shops630 listings
- Car washes and detailing850 listings
- Tire shops1,006 listings
- Oil change and quick lube183 listings
- Gas stations2,924 listings
Screening a site or an acquisition in South Carolina?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.