Beauty and personal care · County · New Mexico
Salons, barbers and spas in McKinley County, NM
The salons, barbers and spas in McKinley County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #1,250 of 2,385 scored counties
#14 of 24 scored counties in New Mexico
- Listings
- 38
- 7 chain locations (18%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $16.5M
- On personal care products and services · $773 a household
- Spending per listing
- $434K
- Twice the U.S.
- Listings per 10k households
- 17.8
- 62% below the U.S.
- Population, 2025
- 68,119
- −6.1% since 2020
See the salons, barbers and spas around any address in McKinley County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 38 salons, barbers and spas in McKinley County. Of those, 7 are chain locations, or 18%, against 15% across the U.S. Per 10,000 households, that is 17.8, 62% below the U.S. rate of 47.2.
Household spending on personal care products and services in McKinley County comes to about $16.5M a year: $773 per household, 23% below the U.S. average. That is about $434K of household spending for each business on map listings, twice the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in McKinley County: counts under 3 aren’t published. Official counts also show 75 one-person businesses without payroll.
Population estimates show McKinley County declined 6.1% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in McKinley County is 48 (lower middle), #1,250 of 2,385 scored counties and #14 of 24 scored counties in New Mexico.
How McKinley County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | McKinley County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.8 | 36.9 | 47.2 |
| Spending per listing | $434K | $248K | $213K |
| Households per official establishment | n/a | 1,391 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.4% | +14.1% |
| Population growth, 2020–2025 | −6.1% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $773 | $913 | $1,005 |
| Median household income | $47,668 | $64,059 | $80,734 |
| Groundwork market score | 48 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 75Businesses with no payroll
- Map listings, September 2026
- 387 chain locations
- Listings at the U.S. rate for this spending
- 78The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in McKinley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in McKinley County
- Population, 2025 estimate
- 68,119−6.1% since 2020
- Households
- 21,353
- Median age
- 35.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 5,451 sq. mi.
- People per square mile
- 13
- Median household income
- $47,668+40.9% vs. 2015–2019, before inflation
- Average household income
- $62,961
- Median home value
- $78,700
- Jobs located here
- 19,649
- Daytime population
- 70,240Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McKinley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for salons, barbers and spas, numbered among those based in New Mexico, with McKinley County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 82 | 136 | 23.9 | $434K | +6.9% | #53 of 2,385 |
| 2Rio Arriba County, NM | 72 | 21 | 13.4 | $643K | −1.0% | #220 of 2,385 |
| 3Valencia County, NM | 71 | 83 | 30.1 | $289K | +7.2% | #271 of 2,385 |
| 4Los Alamos County, NM | 63 | 27 | 32.7 | $418K | 0.0% | #518 of 2,385 |
| 5Otero County, NM | 61 | 77 | 31.5 | $271K | +3.7% | #618 of 2,385 |
| 6Taos County, NM | 58 | 49 | 31.5 | $278K | +0.3% | #749 of 2,385 |
| 7San Juan County, NM | 56 | 131 | 31.4 | $272K | −0.9% | #844 of 2,385 |
| 8Doña Ana County, NM | 56 | 295 | 34.8 | $244K | +4.1% | #856 of 2,385 |
| 9Lea County, NM | 55 | 99 | 40.1 | $232K | +0.2% | #910 of 2,385 |
| 10Cibola County, NM | 52 | 19 | 22.3 | $356K | −0.6% | #1,029 of 2,385 |
| 14McKinley County, NM | 48 | 38 | 17.8 | $434K | −6.1% | #1,250 of 2,385 |
Other business types in McKinley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons51
- Barbershops11
- Nail salons
- Spas and skin care50
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in McKinley County, NM?
There are 38 salons, barbers and spas on map listings in McKinley County as of September 2026. 7 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in McKinley County: counts under 3 are left out. Official counts list 75 one-person businesses without payroll.
How much do households in McKinley County, NM spend on personal care products and services?
About $16.5M a year, or $773 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 38 salons, barbers and spas on map listings, it comes to $434K per business. It is estimated from the incomes of the 21,353 households in McKinley County and national spending patterns by income.
How does McKinley County, NM compare with the U.S. for salons, barbers and spas?
McKinley County has 17.8 salons, barbers and spas per 10,000 households, 62% below the U.S. rate of 47.2. Spending per business is $434K, twice the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, McKinley County would have about 78, against 38 on map listings.
How fast is McKinley County, NM growing?
Population estimates put McKinley County at 68,119 people in 2025, down 6.1% since 2020, against +3.1% for the U.S. It has 21,353 households. Median household income in McKinley County is $47,668, 41% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McKinley County scores 48 for salons, barbers and spas (lower middle), #1,250 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McKinley County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in McKinley County
Screening a site or an acquisition in McKinley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.