Beauty and personal care · Small-town market · New Mexico
Salons, barbers and spas in the Clovis, NM area
How the Clovis, NM area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #390 of 538 scored small-town markets
#11 of 13 scored small-town markets based in New Mexico
- Listings
- 98
- 25 chain locations (26%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $21.5M
- On personal care products and services · $827 a household
- Spending per listing
- $220K
- 3% above the U.S.
- Listings per 10k households
- 37.6
- 20% below the U.S.
- Population, 2025
- 65,270
- −3.3% since 2020
See the salons, barbers and spas around any address in the Clovis area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 98 salons, barbers and spas in the Clovis area. Of those, 25 are chain locations, or 26%, against 15% across the U.S. That comes to 37.6 for every 10,000 households, 20% below the U.S. rate of 47.2.
At $827 per household (18% below the U.S. average), households in the Clovis area spend about $21.5M a year on personal care products and services. That is about $220K of household spending for each business on map listings, 3% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Clovis area was 13 in 2023. That is one for every 2,003 households, against one for every 804 across the U.S. Official counts also show 193 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $90K has gone to businesses classed as personal care services in the Clovis area.
Population estimates show the Clovis area declined 3.3% from 2020 to 2025, against +3.1% for the U.S. For salons, barbers and spas, the Clovis area has a Groundwork market score of 40 (lower middle): #390 of 538 scored small-town markets and #11 of 13 scored small-town markets based in New Mexico.
How the Clovis area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clovis area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 37.6 | 36.9 | 47.2 |
| Spending per listing | $220K | $248K | $213K |
| Households per official establishment | 2,003 | 1,391 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.4% | +14.1% |
| Population growth, 2020–2025 | −3.3% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $827 | $913 | $1,005 |
| Median household income | $55,690 | $64,059 | $80,734 |
| Groundwork market score | 40 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 43
- Annual payroll, 2023
- $914K
- One-person businesses, 2023
- 193Businesses with no payroll
- Map listings, September 2026
- 9825 chain locations
- Listings at the U.S. rate for this spending
- 101The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $90K
SBA-backed loans to businesses classed as personal care services in the Clovis area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Clovis area
- Population, 2025 estimate
- 65,270−3.3% since 2020
- Households
- 26,036
- Median age
- 33.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 3,852 sq. mi.
- People per square mile
- 17
- Median household income
- $55,690
- Average household income
- $72,535
- Median home value
- $162,000
- Jobs located here
- 24,031
- Daytime population
- 63,938Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Clovis area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for salons, barbers and spas, numbered among those based in New Mexico, with the Clovis area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 74 | 21 | 13.4 | $643K | −1.0% | #27 of 538 |
| 2Alamogordo, NM | 66 | 77 | 31.5 | $271K | +3.7% | #82 of 538 |
| 3Los Alamos, NM | 64 | 27 | 32.7 | $418K | 0.0% | #90 of 538 |
| 4Taos, NM | 63 | 49 | 31.5 | $278K | +0.3% | #110 of 538 |
| 5Hobbs, NM | 61 | 99 | 40.1 | $232K | +0.2% | #141 of 538 |
| 6Carlsbad-Artesia, NM | 57 | 112 | 47.4 | $207K | +0.3% | #193 of 538 |
| 7Las Vegas, NM | 55 | 27 | 19.4 | $407K | −3.2% | #207 of 538 |
| 8Gallup, NM | 52 | 38 | 17.8 | $434K | −6.1% | #237 of 538 |
| 9Roswell, NM | 52 | 65 | 27.4 | $299K | −2.7% | #238 of 538 |
| 10Silver City, NM | 47 | 31 | 27.4 | $291K | −3.4% | #305 of 538 |
| 11Clovis, NM | 40 | 98 | 37.6 | $220K | −3.3% | #390 of 538 |
Other business types in the Clovis area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons61
- Barbershops16
- Nail salons34
- Spas and skin care31
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Clovis, NM area?
There are 98 salons, barbers and spas on map listings in the Clovis area as of September 2026. 25 of them (26%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 13 businesses with payroll classed as personal care services in 2023. Another 193 one-person businesses have no payroll, by official counts.
How much do households in the Clovis, NM area spend on personal care products and services?
About $21.5M a year, or $827 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 98 salons, barbers and spas on map listings, it comes to $220K per business. It is estimated from the incomes of the 26,036 households in the Clovis area and national spending patterns by income.
How does the Clovis, NM area compare with the U.S. for salons, barbers and spas?
The Clovis area has 37.6 salons, barbers and spas per 10,000 households, 20% below the U.S. rate of 47.2. Spending per business is $220K, 3% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Clovis area would have about 101, against 98 on map listings. There is one business with payroll in the industry for every 2,003 households, against one for every 804 across the U.S.
How fast is the Clovis, NM area growing?
Population estimates put the Clovis area at 65,270 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 26,036 households. Median household income in the Clovis area is $55,690, 31% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Clovis area scores 40 for salons, barbers and spas (lower middle), #390 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Clovis area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Clovis area
Screening a site or an acquisition in the Clovis area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.