Beauty and personal care · County · New Mexico
Salons, barbers and spas in San Miguel County, NM
Competitor counts, household spending and official business counts for salons, barbers and spas in San Miguel County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,309 of 2,385 scored counties
#16 of 24 scored counties in New Mexico
- Listings
- 27
- 5 chain locations (19%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.4M
- On personal care products and services · $789 a household
- Spending per listing
- $348K
- 64% above the U.S.
- Listings per 10k households
- 22.6
- 52% below the U.S.
- Population, 2025
- 26,260
- −3.2% since 2020
See the salons, barbers and spas around any address in San Miguel County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Miguel County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in San Miguel County spend about $9.4M a year on personal care products and services, or $789 per household, 22% below the U.S. average. That works out to $348K per business, 64% above the U.S. figure of $213K.
San Miguel County has 27 salons, barbers and spas on map listings as of September 2026. Of those, 5 are chain locations, or 19%, against 15% across the U.S. That comes to 22.6 for every 10,000 households, 52% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in San Miguel County, since they leave out counts under 3. Official counts list 40 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as personal care services in San Miguel County.
Between 2020 and 2025, the population of San Miguel County declined 3.2%, against +3.1% for the U.S. For salons, barbers and spas, San Miguel County has a Groundwork market score of 47 (lower middle): #1,309 of 2,385 scored counties and #16 of 24 scored counties in New Mexico.
How San Miguel County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Miguel County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.6 | 36.9 | 47.2 |
| Spending per listing | $348K | $248K | $213K |
| Households per official establishment | n/a | 1,391 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.4% | +14.1% |
| Population growth, 2020–2025 | −3.2% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $789 | $913 | $1,005 |
| Median household income | $49,431 | $64,059 | $80,734 |
| Groundwork market score | 47 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 40Businesses with no payroll
- Map listings, September 2026
- 275 chain locations
- Listings at the U.S. rate for this spending
- 44The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as personal care services in San Miguel County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Miguel County
- Population, 2025 estimate
- 26,260−3.2% since 2020
- Households
- 11,931
- Median age
- 46.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 4,722 sq. mi.
- People per square mile
- 6
- Median household income
- $49,431+59.7% vs. 2015–2019, before inflation
- Average household income
- $65,851
- Median home value
- $188,500
- Jobs located here
- 7,251
- Daytime population
- 24,453Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Miguel County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of San Miguel County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for salons, barbers and spas, numbered among those based in New Mexico, with San Miguel County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 82 | 136 | 23.9 | $434K | +6.9% | #53 of 2,385 |
| 2Rio Arriba County, NM | 72 | 21 | 13.4 | $643K | −1.0% | #220 of 2,385 |
| 3Valencia County, NM | 71 | 83 | 30.1 | $289K | +7.2% | #271 of 2,385 |
| 4Los Alamos County, NM | 63 | 27 | 32.7 | $418K | 0.0% | #518 of 2,385 |
| 5Otero County, NM | 61 | 77 | 31.5 | $271K | +3.7% | #618 of 2,385 |
| 6Taos County, NM | 58 | 49 | 31.5 | $278K | +0.3% | #749 of 2,385 |
| 7San Juan County, NM | 56 | 131 | 31.4 | $272K | −0.9% | #844 of 2,385 |
| 8Doña Ana County, NM | 56 | 295 | 34.8 | $244K | +4.1% | #856 of 2,385 |
| 9Lea County, NM | 55 | 99 | 40.1 | $232K | +0.2% | #910 of 2,385 |
| 10Cibola County, NM | 52 | 19 | 22.3 | $356K | −0.6% | #1,029 of 2,385 |
| 16San Miguel County, NM | 47 | 27 | 22.6 | $348K | −3.2% | #1,309 of 2,385 |
Other business types in San Miguel County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons46
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in San Miguel County, NM?
Map listings as of September 2026 show 27 salons, barbers and spas in San Miguel County. 5 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in San Miguel County: counts under 3 are left out. Official counts also show 40 one-person businesses without payroll.
How much do households in San Miguel County, NM spend on personal care products and services?
About $9.4M a year, or $789 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 27 salons, barbers and spas on map listings, it comes to $348K per business. It is estimated from the incomes of the 11,931 households in San Miguel County and national spending patterns by income.
How does San Miguel County, NM compare with the U.S. for salons, barbers and spas?
San Miguel County has 22.6 salons, barbers and spas per 10,000 households, 52% below the U.S. rate of 47.2. Spending per business is $348K, 64% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, San Miguel County would have about 44, against 27 on map listings.
How fast is San Miguel County, NM growing?
Population estimates put San Miguel County at 26,260 people in 2025, down 3.2% since 2020, against +3.1% for the U.S. It has 11,931 households. The median household income in San Miguel County is $49,431 a year, 39% below the U.S. median of $80,734. That rose 59.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Miguel County scores 47 for salons, barbers and spas (lower middle), #1,309 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Miguel County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in San Miguel County
Screening a site or an acquisition in San Miguel County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Miguel County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.