Beauty and personal care · County · New Mexico
Salons, barbers and spas in Valencia County, NM
How Valencia County, NM compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #271 of 2,385 scored counties
#3 of 24 scored counties in New Mexico
- Listings
- 83
- 20 chain locations (24%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $24M
- On personal care products and services · $868 a household
- Spending per listing
- $289K
- 36% above the U.S.
- Listings per 10k households
- 30.1
- 36% below the U.S.
- Population, 2025
- 82,013
- +7.2% since 2020
See the salons, barbers and spas around any address in Valencia County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Valencia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Valencia County spend about $24M a year on personal care products and services, or $868 per household, 14% below the U.S. average. That is about $289K of household spending for each business on map listings, 36% above the U.S. figure of $213K.
Valencia County has 83 salons, barbers and spas on map listings as of September 2026. 20 of them (24%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 30.1, 36% below the U.S. rate of 47.2.
In 2023, official counts showed 10 businesses with payroll in Valencia County classed as personal care services. That is one for every 2,758 households, against one for every 804 across the U.S. Official counts also show 202 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $165K have gone to businesses classed as personal care services in Valencia County.
Population estimates put the population change in Valencia County from 2020 to 2025 at +7.2%, faster than the U.S. (+3.1%). Valencia County scores 71 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #271 of 2,385 scored counties and #3 of 24 scored counties in New Mexico. That puts it in the top quarter of counties.
How Valencia County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Valencia County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.1 | 36.9 | 47.2 |
| Spending per listing | $289K | $248K | $213K |
| Households per official establishment | 2,758 | 1,391 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.4% | +14.1% |
| Population growth, 2020–2025 | +7.2% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $868 | $913 | $1,005 |
| Median household income | $58,933 | $64,059 | $80,734 |
| Groundwork market score | 71 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 10
- Employees, 2023
- 38
- Annual payroll, 2023
- $1M
- One-person businesses, 2023
- 202Businesses with no payroll
- Map listings, September 2026
- 8320 chain locations
- Listings at the U.S. rate for this spending
- 113The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $165K
SBA-backed loans to businesses classed as personal care services in Valencia County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Valencia County
- Population, 2025 estimate
- 82,013+7.2% since 2020
- Households
- 27,583
- Median age
- 40.7
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.2
- Land area
- 1,067 sq. mi.
- People per square mile
- 74
- Median household income
- $58,933+20.4% vs. 2015–2019, before inflation
- Average household income
- $79,665
- Median home value
- $223,000
- Jobs located here
- 16,710
- Daytime population
- 63,523Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Valencia County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Valencia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for salons, barbers and spas, numbered among those based in New Mexico, with Valencia County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 82 | 136 | 23.9 | $434K | +6.9% | #53 of 2,385 |
| 2Rio Arriba County, NM | 72 | 21 | 13.4 | $643K | −1.0% | #220 of 2,385 |
| 3Valencia County, NM | 71 | 83 | 30.1 | $289K | +7.2% | #271 of 2,385 |
| 4Los Alamos County, NM | 63 | 27 | 32.7 | $418K | 0.0% | #518 of 2,385 |
| 5Otero County, NM | 61 | 77 | 31.5 | $271K | +3.7% | #618 of 2,385 |
| 6Taos County, NM | 58 | 49 | 31.5 | $278K | +0.3% | #749 of 2,385 |
| 7San Juan County, NM | 56 | 131 | 31.4 | $272K | −0.9% | #844 of 2,385 |
| 8Doña Ana County, NM | 56 | 295 | 34.8 | $244K | +4.1% | #856 of 2,385 |
| 9Lea County, NM | 55 | 99 | 40.1 | $232K | +0.2% | #910 of 2,385 |
| 10Cibola County, NM | 52 | 19 | 22.3 | $356K | −0.6% | #1,029 of 2,385 |
Other business types in Valencia County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas71
- Hair salons74
- Barbershops48
- Nail salons75
- Spas and skin care67
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Valencia County, NM?
Map listings as of September 2026 show 83 salons, barbers and spas in Valencia County. 20 of them (24%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 10 businesses with payroll classed as personal care services in 2023. Another 202 one-person businesses have no payroll, by official counts.
How much do households in Valencia County, NM spend on personal care products and services?
About $24M a year, or $868 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 83 salons, barbers and spas on map listings, it comes to $289K per business. It is estimated from the incomes of the 27,583 households in Valencia County and national spending patterns by income.
How does Valencia County, NM compare with the U.S. for salons, barbers and spas?
Valencia County has 30.1 salons, barbers and spas per 10,000 households, 36% below the U.S. rate of 47.2. Spending per business is $289K, 36% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Valencia County would have about 113, against 83 on map listings. There is one business with payroll in the industry for every 2,758 households, against one for every 804 across the U.S.
How fast is Valencia County, NM growing?
Population estimates put Valencia County at 82,013 people in 2025, up 7.2% since 2020, faster than the U.S. (+3.1%). It has 27,583 households. The median household income in Valencia County is $58,933 a year, 27% below the U.S. median of $80,734. That rose 20.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Valencia County scores 71 for salons, barbers and spas (upper middle), #271 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Valencia County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Valencia County
Screening a site or an acquisition in Valencia County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Valencia County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.