State profile · 56 business types

New Mexico market data

How New Mexico compares with the 50 states and DC for 56 business types: competitors, household spending, official counts and growth.

Population, 2025: 2,125,498; +0.3% since 2020
Households: 837,414
Median household income: $64,059; +28.8% vs. 2015–2019, before inflation
Median home value: $248,100
Jobs located here: 845,345

A site report maps the competitors on map listings around any address in New Mexico by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

New Mexico has an estimated 2,125,498 people and 837,414 households. Population estimates show New Mexico grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in New Mexico is $64,059, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.8%, before inflation.

Relative to the U.S., household spending in New Mexico runs highest on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and lowest on clothing, shoes and related services (80).

By the Groundwork market score, New Mexico’s highest ranks among the 50 states and DC are for funeral homes (#9), optometrists and eye clinics (#10) and child care centers and preschools (#11).

Against the U.S., map listings per household run highest for oil change and quick-lube shops (29% above the U.S. rate) and lowest for landscaping and lawn care companies (44% below the U.S. rate).

All 56 business types in New Mexico

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in New Mexico: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	8,110	96.8	88	$366K	3,500	42	#36 of 51
Sit-down restaurants	4,436	53.0	86	$670K	1,329	41	#37 of 51
Fast food and sandwich shops	1,081	12.9	97	$2.7M	1,651	30	#46 of 51
Pizza	497	5.9	74	$6M	1,651	47	#32 of 51
Coffee shops and cafes	999	11.9	108	$3M	485	26	#46 of 51
Bakeries and dessert shops	690	8.2	84	$4.3M	516	36	#42 of 51
Groceries and convenience
Grocery and convenience stores	1,353	16.2	87	$3.5M	290	52	#21 of 51
Grocery stores	373	4.5	66	$12.7M	246	61	#15 of 51
Convenience stores	670	8.0	100	$7.1M	44	43	#33 of 51
Auto
Auto repair and car care	3,023	36.1	101	$286K	1,202	49	#25 of 51
Auto repair shops	1,798	21.5	100	$481K	803	53	#26 of 51
Collision repair and body shops	215	2.6	84	$4M	209	62	#16 of 51
Car washes and detailing	335	4.0	105	$2.6M	134	45	#33 of 51
Tire shops	346	4.1	108	$2.5M	153	37	#39 of 51
Oil change and quick lube	74	0.9	129	$11.7M	91	27	#44 of 50
Gas stations	1,174	14.0	128	$1.9M	785	33	#44 of 51
Insurance agencies	1,290	15.4	99	$1.2M	755	46	#32 of 51
Beauty and personal care
Salons, barbers and spas	3,086	36.9	78	$248K	602	56	#17 of 51
Hair salons	1,441	17.2	74	$530K	362	59	#14 of 51
Barbershops	424	5.1	96	$1.8M	33	36	#44 of 51
Nail salons	365	4.4	73	$2.1M	75	49	#26 of 51
Spas and skin care	790	9.4	82	$968K	121	48	#27 of 51
Fitness and classes
Gyms, studios and classes	1,135	13.6	91	$678K	351	56	#18 of 51
Gyms	566	6.8	89	$1.4M	201	57	#17 of 51
Yoga, Pilates and fitness studios	182	2.2	92	$4.2M	201	48	#30 of 51
Martial arts and dance studios	387	4.6	94	$2M	150	53	#20 of 51
Health care
Doctors, dentists and clinics	5,437	64.9	77	$181K	2,240	61	#12 of 51
Dentists and orthodontists	872	10.4	79	$1.1M	684	51	#21 of 51
Primary care and pediatrics	477	5.7	79	$2.1M	900	52	#24 of 51
Urgent care and walk-in clinics	27	0.3	60	$36.5M	58	47	#28 of 50
Chiropractors	341	4.1	76	$2.9M	186	58	#18 of 51
Physical therapy	360	4.3	80	$2.7M	325	51	#27 of 51
Optometrists and eye care	219	2.6	63	$4.5M	87	68	#10 of 51
Pets
Pet businesses	758	9.1	87	$966K	414	59	#15 of 51
Veterinarians	251	3.0	91	$2.9M	209	57	#18 of 51
Pet grooming and boarding	246	2.9	81	$3M	136	65	#12 of 51
Pet stores	146	1.7	85	$5M	69	47	#31 of 51
Child care
Child care and preschools	376	4.5	78	$1.3M	449	64	#11 of 51
Clothing and laundry
Clothing, shoes and laundry	1,864	22.3	96	$739K	657	26	#46 of 51
Clothing and shoe stores	1,183	14.1	87	$1.2M	532	34	#42 of 51
Laundromats	152	1.8	113	$9.1M	68	11	#51 of 51
Dry cleaners	87	1.0	77	$15.8M	57	35	#41 of 51
Home services
Home repair trades	981	11.7	94	$2.2M	1,499	27	#46 of 51
HVAC and plumbing	457	5.5	87	$4.7M	691	35	#43 of 51
Electricians	255	3.0	120	$8.4M	604	20	#49 of 51
Roofing and gutters	269	3.2	89	$8M	204	27	#45 of 51
Lawn, cleaning and pest control	448	5.3	63	$2.2M	871	58	#21 of 51
Landscaping and lawn care	227	2.7	56	$4.4M	405	59	#23 of 51
House cleaning	134	1.6	73	$7.5M	357	52	#21 of 51
Pest control	87	1.0	71	$11.5M	109	33	#44 of 51
Real estate
Real estate	2,552	30.5	79	126 (index)	1,491	58	#15 of 51
Real estate agents and brokers	1,972	23.5	77	129 (index)	746	61	#11 of 51
Property management	227	2.7	90	110 (index)	405	51	#23 of 51
Mortgage brokers and lenders	322	3.8	88	111 (index)	130	46	#30 of 51
Home inspectors	31	0.4	67	171 (index)	39	59	#14 of 50
Funeral services
Funeral homes	116	1.4	67	$1.1M	66	68	#9 of 51

Markets in New Mexico

Each market’s page covers every business type, with its figures against the state and the U.S.

Questions

How fast is New Mexico growing?

Population estimates put New Mexico at 2,125,498 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 837,414 households. Median household income rose 28.8% from the 2015–2019 survey, before inflation.

How much do households in New Mexico spend?

Households in New Mexico spend about $13.9B a year on rent and homeowner costs, $4.8B on groceries and $3B on food away from home. Set against the U.S., households in New Mexico spend the most on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and the least on clothing, shoes and related services (80).

Which business types rank highest in New Mexico?

Among the 50 states and DC, New Mexico ranks highest for funeral homes (#9), optometrists and eye clinics (#10) and child care centers and preschools (#11) by the Groundwork market score.

How does New Mexico compare with the U.S.?

The median household income in New Mexico is $64,059 a year, 21% below the U.S. median of $80,734. The population rose 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $248,100, against $332,700 for the U.S. For its number of households, New Mexico has the most map listings, relative to the U.S., for oil change and quick-lube shops (29% above the U.S. rate) and the fewest for landscaping and lawn care companies (44% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Mexico. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.