Market rankings · New Mexico
Barbershops in New Mexico
Markets across New Mexico ranked by the Groundwork market score for barbershops, with competitor counts and household spending for each.
- Listings
- 424
- 45 chain locations (11%)
- Official establishments
- 33
- Businesses with payroll, 2023
- Household spending a year
- $764.3M
- On personal care products and services
- Listings per 10k households
- 5.1
- 4% below the U.S.
- Spending per listing
- $1.8M
- 4% below the U.S.
- Rank among states
- #44 of 51
- Market score 36 · Lower middle
A site report maps the barbershops on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 424 barbershops in New Mexico. Of those, 45 are chain locations, or 11%, against 12% across the U.S. That is 5.1 per 10,000 households, 4% below the U.S. rate of 5.3.
Households in New Mexico spend about $764.3M a year on personal care products and services, or $913 per household, 9% below the U.S. average. That works out to $1.8M per shop, 4% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
Official counts show 33 businesses with payroll classed as barber shops in New Mexico in 2023. That is one for every 25,376 households, against one for every 16,589 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $23K have gone to businesses classed as barber shops in New Mexico.
Among the 50 states and DC, New Mexico ranks #44 for barbershops, with a Groundwork market score of 36 (lower middle). Of the 4 scored metro areas in or partly in New Mexico, the Santa Fe metro area scores highest (74). Of the 8 scored small-town markets in or partly in New Mexico, the Carlsbad-Artesia area scores highest (77).
Every market in New Mexico for barbershops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Fe, NM | 74 | 20 | 2.8 | $3.6M | +1.2% | #27 of 387 |
| 2Las Cruces, NM | 47 | 48 | 5.7 | $1.5M | +4.1% | #227 of 387 |
| 3Albuquerque, NM | 43 | 212 | 5.6 | $1.7M | +0.8% | #260 of 387 |
| 4Farmington, NM | 32 | 19 | 4.6 | $1.9M | −0.9% | #321 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Carlsbad-Artesia, NM | 77 | 7 | 3.0 | $3.3M | +0.3% | #42 of 377 |
| 2Alamogordo, NM | 59 | 10 | 4.1 | $2.1M | +3.7% | #135 of 377 |
| 3Española, NM | 49 | 6 | 3.8 | $2.3M | −1.0% | #205 of 377 |
| 4Hobbs, NM | 40 | 17 | 6.9 | $1.4M | +0.2% | #253 of 377 |
| 5Roswell, NM | 32 | 11 | 4.6 | $1.8M | −2.7% | #299 of 377 |
| 6Silver City, NM | 23 | 6 | 5.3 | $1.5M | −3.4% | #332 of 377 |
| 7Clovis, NM | 16 | 23 | 8.8 | $936K | −3.3% | #348 of 377 |
| 8Gallup, NM | 13 | 14 | 6.6 | $1.2M | −6.1% | #353 of 377 |
| Taos, NM | Not scored | 4 | 2.6 | $3.4M | +0.3% | |
| Las Vegas, NM | Not scored | 4 | 2.9 | $2.7M | −3.2% | |
| Deming, NM | Not scored | 4 | 4.3 | $1.6M | −0.2% | |
| Ruidoso, NM | Not scored | 1 | 1.0 | $8.3M | −2.3% | |
| Los Alamos, NM | Not scored | 3 | 3.6 | $3.8M | 0.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Fe County, NM | 77 | 20 | 2.8 | $3.6M | +1.2% | #101 of 1,356 |
| 2Eddy County, NM | 68 | 7 | 3.0 | $3.3M | +0.3% | #275 of 1,356 |
| 3Sandoval County, NM | 65 | 24 | 4.2 | $2.5M | +6.9% | #334 of 1,356 |
| 4Otero County, NM | 52 | 10 | 4.1 | $2.1M | +3.7% | #649 of 1,356 |
| 5Doña Ana County, NM | 52 | 48 | 5.7 | $1.5M | +4.1% | #660 of 1,356 |
| 6Valencia County, NM | 48 | 15 | 5.4 | $1.6M | +7.2% | #755 of 1,356 |
| 7Bernalillo County, NM | 45 | 173 | 6.1 | $1.6M | −1.4% | #835 of 1,356 |
| 8Rio Arriba County, NM | 43 | 6 | 3.8 | $2.3M | −1.0% | #873 of 1,356 |
| 9San Juan County, NM | 36 | 19 | 4.6 | $1.9M | −0.9% | #995 of 1,356 |
| 10Lea County, NM | 33 | 17 | 6.9 | $1.4M | +0.2% | #1,055 of 1,356 |
| 11Chaves County, NM | 28 | 11 | 4.6 | $1.8M | −2.7% | #1,128 of 1,356 |
| 12Grant County, NM | 20 | 6 | 5.3 | $1.5M | −3.4% | #1,220 of 1,356 |
| 13Roosevelt County, NM | 14 | 5 | 6.7 | $1.2M | −2.8% | #1,279 of 1,356 |
| 14McKinley County, NM | 11 | 14 | 6.6 | $1.2M | −6.1% | #1,298 of 1,356 |
| 15Curry County, NM | 11 | 18 | 9.7 | $868K | −3.5% | #1,303 of 1,356 |
| Taos County, NM | Not scored | 4 | 2.6 | $3.4M | +0.3% | |
| San Miguel County, NM | Not scored | 4 | 3.4 | $2.4M | −3.2% | |
| Cibola County, NM | Not scored | 3 | 3.5 | $2.3M | −0.6% | |
| Luna County, NM | Not scored | 4 | 4.3 | $1.6M | −0.2% | |
| Lincoln County, NM | Not scored | 1 | 1.0 | $8.3M | −2.3% | |
| Los Alamos County, NM | Not scored | 3 | 3.6 | $3.8M | 0.0% | |
| Socorro County, NM | Not scored | 3 | 5.7 | $1.3M | −4.3% | |
| Torrance County, NM | Not scored | 0 | 0.0 | n/a | +6.9% | |
| Colfax County, NM | Not scored | 1 | 1.9 | $4.4M | −1.4% | |
| Sierra County, NM | Not scored | 3 | 5.5 | $1.3M | −1.4% |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 3 | 6.8 | $1.1M | −3.0% | |
| Guadalupe County, NM | Not scored | 1 | 6.7 | $1.2M | −2.2% | |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hidalgo County, NM | Not scored | 1 | 6.8 | $1.2M | −5.6% | |
| Union County, NM | Not scored | 0 | 0.0 | n/a | −5.5% | |
| Catron County, NM | Not scored | 0 | 0.0 | n/a | +6.1% | |
| De Baca County, NM | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 barbershops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many barbershops are in New Mexico?
New Mexico has 424 barbershops on map listings as of September 2026. 45 of them (11%) are chain locations. The listings count barbershops. Official counts show 33 businesses with payroll classed as barber shops in 2023. Official counts also show 763 one-person businesses without payroll.
How much do households in New Mexico spend on personal care products and services?
About $764.3M a year, or $913 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 424 barbershops on map listings, it comes to $1.8M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for barbershops?
New Mexico has 5.1 barbershops per 10,000 households, 4% below the U.S. rate of 5.3. Spending per shop is $1.8M, 4% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, New Mexico would have about 405, against 424 on map listings. There is one business with payroll in the industry for every 25,376 households, against one for every 16,589 across the U.S.
Which market in New Mexico has the highest market score for barbershops?
Among 4 scored metro areas in or partly in New Mexico, the Santa Fe metro area scores highest, at 74 (upper middle). Among 8 scored small-town markets in or partly in New Mexico, the Carlsbad-Artesia area scores highest, at 77 (high). Among 15 scored counties in New Mexico, Santa Fe County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 36 for barbershops (lower middle), #44 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Barbershops in other states
All 51 states
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- South Carolina
- South Dakota
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- Texas
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- West Virginia
- Wisconsin
- Wyoming
Top markets for barbershops across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Salons, barbers and spas3,086 listings
- Hair salons1,441 listings
- Nail salons365 listings
- Spas and skin care790 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.