Beauty and personal care · County · New Mexico
Salons, barbers and spas in Lea County, NM
How Lea County, NM compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #910 of 2,385 scored counties
#9 of 24 scored counties in New Mexico
- Listings
- 99
- 23 chain locations (23%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $23M
- On personal care products and services · $933 a household
- Spending per listing
- $232K
- 9% above the U.S.
- Listings per 10k households
- 40.1
- 15% below the U.S.
- Population, 2025
- 74,749
- +0.2% since 2020
See the salons, barbers and spas around any address in Lea County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lea County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Lea County comes to about $23M a year: $933 per household, 7% below the U.S. average. That is about $232K of household spending for each business on map listings, 9% above the U.S. figure of $213K.
Lea County has 99 salons, barbers and spas on map listings as of September 2026. 23 of them (23%) are chain locations, against 15% across the U.S. That comes to 40.1 for every 10,000 households, 15% below the U.S. rate of 47.2.
Official counts show 9 businesses with payroll classed as personal care services in Lea County in 2023. That is one for every 2,741 households, against one for every 804 across the U.S. Another 243 one-person businesses have no payroll, by official counts.
Population estimates show Lea County grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). For salons, barbers and spas, Lea County has a Groundwork market score of 55 (upper middle): #910 of 2,385 scored counties and #9 of 24 scored counties in New Mexico.
How Lea County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lea County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 40.1 | 36.9 | 47.2 |
| Spending per listing | $232K | $248K | $213K |
| Households per official establishment | 2,741 | 1,391 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.4% | +14.1% |
| Population growth, 2020–2025 | +0.2% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $933 | $913 | $1,005 |
| Median household income | $68,015 | $64,059 | $80,734 |
| Groundwork market score | 55 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 9
- Employees, 2023
- 45
- Annual payroll, 2023
- $957K
- One-person businesses, 2023
- 243Businesses with no payroll
- Map listings, September 2026
- 9923 chain locations
- Listings at the U.S. rate for this spending
- 108The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Lea County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lea County
- Population, 2025 estimate
- 74,749+0.2% since 2020
- Households
- 24,670
- Median age
- 32.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 4,392 sq. mi.
- People per square mile
- 17
- Median household income
- $68,015+12.3% vs. 2015–2019, before inflation
- Average household income
- $91,389
- Median home value
- $184,000
- Jobs located here
- 33,256
- Daytime population
- 77,341Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lea County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Lea County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for salons, barbers and spas, numbered among those based in New Mexico, with Lea County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 82 | 136 | 23.9 | $434K | +6.9% | #53 of 2,385 |
| 2Rio Arriba County, NM | 72 | 21 | 13.4 | $643K | −1.0% | #220 of 2,385 |
| 3Valencia County, NM | 71 | 83 | 30.1 | $289K | +7.2% | #271 of 2,385 |
| 4Los Alamos County, NM | 63 | 27 | 32.7 | $418K | 0.0% | #518 of 2,385 |
| 5Otero County, NM | 61 | 77 | 31.5 | $271K | +3.7% | #618 of 2,385 |
| 6Taos County, NM | 58 | 49 | 31.5 | $278K | +0.3% | #749 of 2,385 |
| 7San Juan County, NM | 56 | 131 | 31.4 | $272K | −0.9% | #844 of 2,385 |
| 8Doña Ana County, NM | 56 | 295 | 34.8 | $244K | +4.1% | #856 of 2,385 |
| 9Lea County, NM | 55 | 99 | 40.1 | $232K | +0.2% | #910 of 2,385 |
| 10Cibola County, NM | 52 | 19 | 22.3 | $356K | −0.6% | #1,029 of 2,385 |
Other business types in Lea County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons71
- Barbershops33
- Nail salons43
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Lea County, NM?
Map listings as of September 2026 show 99 salons, barbers and spas in Lea County. 23 of them (23%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 9 businesses with payroll classed as personal care services in 2023. Official counts list 243 one-person businesses without payroll.
How much do households in Lea County, NM spend on personal care products and services?
About $23M a year, or $933 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 99 salons, barbers and spas on map listings, it comes to $232K per business. It is estimated from the incomes of the 24,670 households in Lea County and national spending patterns by income.
How does Lea County, NM compare with the U.S. for salons, barbers and spas?
Lea County has 40.1 salons, barbers and spas per 10,000 households, 15% below the U.S. rate of 47.2. Spending per business is $232K, 9% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Lea County would have about 108, against 99 on map listings. There is one business with payroll in the industry for every 2,741 households, against one for every 804 across the U.S.
How fast is Lea County, NM growing?
Population estimates put Lea County at 74,749 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 24,670 households. The median household income in Lea County is $68,015 a year, 16% below the U.S. median of $80,734. That rose 12.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lea County scores 55 for salons, barbers and spas (upper middle), #910 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lea County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Lea County
Screening a site or an acquisition in Lea County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lea County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.