Beauty and personal care · County · New Mexico
Salons, barbers and spas in Socorro County, NM
Competitor counts, household spending and official business counts for salons, barbers and spas in Socorro County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,840 of 2,385 scored counties
#20 of 24 scored counties in New Mexico
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.8M
- On personal care products and services · $719 a household
- Spending per listing
- $316K
- 48% above the U.S.
- Listings per 10k households
- 22.8
- 52% below the U.S.
- Population, 2025
- 15,838
- −4.3% since 2020
See the salons, barbers and spas around any address in Socorro County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Socorro County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Socorro County scores 37 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,840 of 2,385 scored counties and #20 of 24 scored counties in New Mexico. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 12 salons, barbers and spas in Socorro County. One of them (8%) is a chain location, against 15% across the U.S. Per 10,000 households, that is 22.8, 52% below the U.S. rate of 47.2.
Household spending on personal care products and services in Socorro County comes to about $3.8M a year: $719 per household, 28% below the U.S. average. Spread across 12 salons, barbers and spas, that is $316K per business, 48% above the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Socorro County: counts under 3 aren’t published. Between 2020 and 2025, the population of Socorro County declined 4.3%, against +3.1% for the U.S.
How Socorro County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Socorro County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.8 | 36.9 | 47.2 |
| Spending per listing | $316K | $248K | $213K |
| Households per official establishment | n/a | 1,391 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.4% | +14.1% |
| Population growth, 2020–2025 | −4.3% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $719 | $913 | $1,005 |
| Median household income | $36,570 | $64,059 | $80,734 |
| Groundwork market score | 37 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 27Businesses with no payroll
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Socorro County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Socorro County
- Population, 2025 estimate
- 15,838−4.3% since 2020
- Households
- 5,269
- Median age
- 39.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 6,646 sq. mi.
- People per square mile
- 2
- Median household income
- $36,570−13.1% vs. 2015–2019, before inflation
- Average household income
- $63,088
- Median home value
- $137,500
- Jobs located here
- 4,706
- Daytime population
- 14,715Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Socorro County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Socorro County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for salons, barbers and spas, numbered among those based in New Mexico, with Socorro County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 82 | 136 | 23.9 | $434K | +6.9% | #53 of 2,385 |
| 2Rio Arriba County, NM | 72 | 21 | 13.4 | $643K | −1.0% | #220 of 2,385 |
| 3Valencia County, NM | 71 | 83 | 30.1 | $289K | +7.2% | #271 of 2,385 |
| 4Los Alamos County, NM | 63 | 27 | 32.7 | $418K | 0.0% | #518 of 2,385 |
| 5Otero County, NM | 61 | 77 | 31.5 | $271K | +3.7% | #618 of 2,385 |
| 6Taos County, NM | 58 | 49 | 31.5 | $278K | +0.3% | #749 of 2,385 |
| 7San Juan County, NM | 56 | 131 | 31.4 | $272K | −0.9% | #844 of 2,385 |
| 8Doña Ana County, NM | 56 | 295 | 34.8 | $244K | +4.1% | #856 of 2,385 |
| 9Lea County, NM | 55 | 99 | 40.1 | $232K | +0.2% | #910 of 2,385 |
| 10Cibola County, NM | 52 | 19 | 22.3 | $356K | −0.6% | #1,029 of 2,385 |
| 20Socorro County, NM | 37 | 12 | 22.8 | $316K | −4.3% | #1,840 of 2,385 |
Other business types in Socorro County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons37
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Socorro County, NM?
There are 12 salons, barbers and spas on map listings in Socorro County as of September 2026. One of them (8%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Socorro County: counts under 3 are left out. Official counts also show 27 one-person businesses without payroll.
How much do households in Socorro County, NM spend on personal care products and services?
About $3.8M a year, or $719 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 12 salons, barbers and spas on map listings, it comes to $316K per business. It is estimated from the incomes of the 5,269 households in Socorro County and national spending patterns by income.
How does Socorro County, NM compare with the U.S. for salons, barbers and spas?
Socorro County has 22.8 salons, barbers and spas per 10,000 households, 52% below the U.S. rate of 47.2. Spending per business is $316K, 48% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Socorro County would have about 18, against 12 on map listings.
How fast is Socorro County, NM growing?
Population estimates put Socorro County at 15,838 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 5,269 households. Median household income in Socorro County is $36,570, 55% below the U.S. median of $80,734. Against the 2015–2019 survey, the median fell 13.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Socorro County scores 37 for salons, barbers and spas (lower middle), #1,840 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Socorro County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Socorro County
Screening a site or an acquisition in Socorro County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Socorro County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.