Beauty and personal care · County · New Mexico
Salons, barbers and spas in Sandoval County, NM
The salons, barbers and spas in Sandoval County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 82 out of 100: High
Ranked #53 of 2,385 scored counties
#1 of 24 scored counties in New Mexico
- Listings
- 136
- 23 chain locations (17%)
- Official establishments
- 35
- +59.1% since 2019
- Household spending a year
- $59.1M
- On personal care products and services · $1,039 a household
- Spending per listing
- $434K
- Twice the U.S.
- Listings per 10k households
- 23.9
- 49% below the U.S.
- Population, 2025
- 159,565
- +6.9% since 2020
See the salons, barbers and spas around any address in Sandoval County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sandoval County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Sandoval County has a Groundwork market score of 82 (high): #53 of 2,385 scored counties and #1 of 24 scored counties in New Mexico. That puts it in the top 10% of counties for salons, barbers and spas.
At $1,039 per household (3% above the U.S. average), households in Sandoval County spend about $59.1M a year on personal care products and services. That is about $434K of household spending for each business on map listings, twice the U.S. figure of $213K.
Sandoval County has 136 salons, barbers and spas on map listings as of September 2026. Of those, 23 are chain locations, or 17%, against 15% across the U.S. Per 10,000 households, that is 23.9, 49% below the U.S. rate of 47.2.
Official counts show 35 businesses with payroll classed as personal care services in Sandoval County in 2023, up 59.1% from 2019. That is one for every 1,626 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $25K has gone to businesses classed as personal care services in Sandoval County. Population estimates put the population change in Sandoval County from 2020 to 2025 at +6.9%, faster than the U.S. (+3.1%).
How Sandoval County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sandoval County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.9 | 36.9 | 47.2 |
| Spending per listing | $434K | $248K | $213K |
| Households per official establishment | 1,626 | 1,391 | 804 |
| Official establishment growth, 2019–2023 | +59.1% | +24.4% | +14.1% |
| Population growth, 2020–2025 | +6.9% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $1,039 | $913 | $1,005 |
| Median household income | $86,636 | $64,059 | $80,734 |
| Groundwork market score | 82 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22 → 35+59.1% over the period
- Employees, 2023
- 124
- Annual payroll, 2023
- $3M
- One-person businesses, 2023
- 415Businesses with no payroll
- Map listings, September 2026
- 13623 chain locations
- Listings at the U.S. rate for this spending
- 278The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $25K
SBA-backed loans to businesses classed as personal care services in Sandoval County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sandoval County
- Population, 2025 estimate
- 159,565+6.9% since 2020
- Households
- 56,895
- Median age
- 41.7
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.1
- Land area
- 3,710 sq. mi.
- People per square mile
- 41
- Median household income
- $86,636+35.8% vs. 2015–2019, before inflation
- Average household income
- $108,102
- Median home value
- $313,800
- Jobs located here
- 35,682
- Daytime population
- 121,290Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sandoval County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Sandoval County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for salons, barbers and spas, numbered among those based in New Mexico, with Sandoval County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 82 | 136 | 23.9 | $434K | +6.9% | #53 of 2,385 |
| 2Rio Arriba County, NM | 72 | 21 | 13.4 | $643K | −1.0% | #220 of 2,385 |
| 3Valencia County, NM | 71 | 83 | 30.1 | $289K | +7.2% | #271 of 2,385 |
| 4Los Alamos County, NM | 63 | 27 | 32.7 | $418K | 0.0% | #518 of 2,385 |
| 5Otero County, NM | 61 | 77 | 31.5 | $271K | +3.7% | #618 of 2,385 |
| 6Taos County, NM | 58 | 49 | 31.5 | $278K | +0.3% | #749 of 2,385 |
| 7San Juan County, NM | 56 | 131 | 31.4 | $272K | −0.9% | #844 of 2,385 |
| 8Doña Ana County, NM | 56 | 295 | 34.8 | $244K | +4.1% | #856 of 2,385 |
| 9Lea County, NM | 55 | 99 | 40.1 | $232K | +0.2% | #910 of 2,385 |
| 10Cibola County, NM | 52 | 19 | 22.3 | $356K | −0.6% | #1,029 of 2,385 |
Other business types in Sandoval County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas82
- Hair salons89
- Barbershops65
- Nail salons85
- Spas and skin care91
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Sandoval County, NM?
Map listings as of September 2026 show 136 salons, barbers and spas in Sandoval County. 23 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 35 businesses with payroll classed as personal care services in 2023, up 59.1% from 2019. Another 415 one-person businesses have no payroll, by official counts.
How much do households in Sandoval County, NM spend on personal care products and services?
About $59.1M a year, or $1,039 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 136 salons, barbers and spas on map listings, it comes to $434K per business. It is estimated from the incomes of the 56,895 households in Sandoval County and national spending patterns by income.
How does Sandoval County, NM compare with the U.S. for salons, barbers and spas?
Sandoval County has 23.9 salons, barbers and spas per 10,000 households, 49% below the U.S. rate of 47.2. Spending per business is $434K, twice the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Sandoval County would have about 278, against 136 on map listings. There is one business with payroll in the industry for every 1,626 households, against one for every 804 across the U.S. The official count rose 59.1% from 2019 to 2023, against +14.1% for the U.S.
How fast is Sandoval County, NM growing?
Population estimates put Sandoval County at 159,565 people in 2025, up 6.9% since 2020, faster than the U.S. (+3.1%). It has 56,895 households. The median household income in Sandoval County is $86,636 a year, 7% above the U.S. median of $80,734. That rose 35.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sandoval County scores 82 for salons, barbers and spas (high), #53 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sandoval County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Sandoval County
Screening a site or an acquisition in Sandoval County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sandoval County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.