Market rankings · New Mexico
Spas and skin care studios in New Mexico
Markets across New Mexico ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 790
- 51 chain locations (6%)
- Official establishments
- 121
- +31.5% since 2019
- Household spending a year
- $764.3M
- On personal care products and services
- Listings per 10k households
- 9.4
- 18% below the U.S.
- Spending per listing
- $968K
- 10% above the U.S.
- Rank among states
- #27 of 51
- Market score 48 · Lower middle
A site report maps the spas and skin care studios on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 790 spas and skin care studios in New Mexico. Chain locations make up 6% of them, against 10% across the U.S. That is 9.4 per 10,000 households, 18% below the U.S. rate of 11.5.
At $913 per household (9% below the U.S. average), households in New Mexico spend about $764.3M a year on personal care products and services. That works out to $968K per studio, 10% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 121 businesses with payroll classed as other personal care services in New Mexico in 2023, up 31.5% from 2019. That is one for every 6,921 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 8 SBA-backed loans worth $2.6M have gone to businesses classed as other personal care services in New Mexico.
Among the 50 states and DC, New Mexico ranks #27 for spas and skin care studios, with a Groundwork market score of 48 (lower middle). Of the 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest (60). Of the 10 scored small-town markets in or partly in New Mexico, the Alamogordo area scores highest (69).
Every market in New Mexico for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Las Cruces, NM | 60 | 76 | 9.0 | $948K | +4.1% | #97 of 387 |
| 2Farmington, NM | 52 | 25 | 6.0 | $1.4M | −0.9% | #163 of 387 |
| 3Albuquerque, NM | 45 | 405 | 10.8 | $885K | +0.8% | #235 of 387 |
| 4Santa Fe, NM | 34 | 106 | 15.0 | $683K | +1.2% | #344 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamogordo, NM | 69 | 15 | 6.1 | $1.4M | +3.7% | #69 of 504 |
| 2Los Alamos, NM | 61 | 6 | 7.3 | $1.9M | 0.0% | #132 of 504 |
| 3Gallup, NM | 51 | 6 | 2.8 | $2.8M | −6.1% | #233 of 504 |
| 4Hobbs, NM | 50 | 22 | 8.9 | $1M | +0.2% | #249 of 504 |
| 5Roswell, NM | 49 | 12 | 5.1 | $1.6M | −2.7% | #254 of 504 |
| 6Carlsbad-Artesia, NM | 48 | 26 | 11.0 | $890K | +0.3% | #274 of 504 |
| 7Taos, NM | 35 | 17 | 10.9 | $802K | +0.3% | #410 of 504 |
| 8Clovis, NM | 31 | 21 | 8.1 | $1M | −3.3% | #433 of 504 |
| 9Deming, NM | 26 | 7 | 7.6 | $942K | −0.2% | #467 of 504 |
| 10Ruidoso, NM | 13 | 19 | 19.0 | $439K | −2.3% | #501 of 504 |
| Española, NM | Not scored | 2 | 1.3 | $6.8M | −1.0% | |
| Las Vegas, NM | Not scored | 4 | 2.9 | $2.7M | −3.2% | |
| Silver City, NM | Not scored | 4 | 3.5 | $2.3M | −3.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 91 | 24 | 4.2 | $2.5M | +6.9% | #7 of 1,769 |
| 2Valencia County, NM | 67 | 17 | 6.2 | $1.4M | +7.2% | #303 of 1,769 |
| 3Otero County, NM | 67 | 15 | 6.1 | $1.4M | +3.7% | #304 of 1,769 |
| 4Los Alamos County, NM | 61 | 6 | 7.3 | $1.9M | 0.0% | #466 of 1,769 |
| 5Doña Ana County, NM | 58 | 76 | 9.0 | $948K | +4.1% | #594 of 1,769 |
| 6McKinley County, NM | 50 | 6 | 2.8 | $2.8M | −6.1% | #859 of 1,769 |
| 7San Juan County, NM | 49 | 25 | 6.0 | $1.4M | −0.9% | #906 of 1,769 |
| 8Chaves County, NM | 47 | 12 | 5.1 | $1.6M | −2.7% | #977 of 1,769 |
| 9Lea County, NM | 46 | 22 | 8.9 | $1M | +0.2% | #1,017 of 1,769 |
| 10Eddy County, NM | 43 | 26 | 11.0 | $890K | +0.3% | #1,136 of 1,769 |
| 11Santa Fe County, NM | 38 | 106 | 15.0 | $683K | +1.2% | #1,334 of 1,769 |
| 12Bernalillo County, NM | 33 | 363 | 12.7 | $744K | −1.4% | #1,465 of 1,769 |
| 13Taos County, NM | 30 | 17 | 10.9 | $802K | +0.3% | #1,525 of 1,769 |
| 14Luna County, NM | 26 | 7 | 7.6 | $942K | −0.2% | #1,611 of 1,769 |
| 15Curry County, NM | 21 | 19 | 10.2 | $822K | −3.5% | #1,676 of 1,769 |
| 16Sierra County, NM | 15 | 5 | 9.2 | $780K | −1.4% | #1,735 of 1,769 |
| 17Lincoln County, NM | 10 | 19 | 19.0 | $439K | −2.3% | #1,757 of 1,769 |
| Rio Arriba County, NM | Not scored | 2 | 1.3 | $6.8M | −1.0% | |
| Grant County, NM | Not scored | 4 | 3.5 | $2.3M | −3.4% | |
| San Miguel County, NM | Not scored | 4 | 3.4 | $2.4M | −3.2% | |
| Cibola County, NM | Not scored | 1 | 1.2 | $6.8M | −0.6% | |
| Roosevelt County, NM | Not scored | 2 | 2.7 | $3M | −2.8% | |
| Socorro County, NM | Not scored | 1 | 1.9 | $3.8M | −4.3% | |
| Torrance County, NM | Not scored | 1 | 1.7 | $5.1M | +6.9% | |
| Colfax County, NM | Not scored | 2 | 3.7 | $2.2M | −1.4% |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 3 | 6.8 | $1.1M | −3.0% | |
| Guadalupe County, NM | Not scored | 1 | 6.7 | $1.2M | −2.2% | |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hidalgo County, NM | Not scored | 0 | 0.0 | n/a | −5.6% | |
| Union County, NM | Not scored | 3 | 20.9 | $379K | −5.5% | |
| Catron County, NM | Not scored | 1 | 5.6 | $1.3M | +6.1% | |
| De Baca County, NM | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in New Mexico?
There are 790 spas and skin care studios on map listings in New Mexico as of September 2026. 51 of them (6%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 121 businesses with payroll classed as other personal care services in 2023, up 31.5% from 2019.
How much do households in New Mexico spend on personal care products and services?
About $764.3M a year, or $913 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 790 spas and skin care studios on map listings, it comes to $968K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for spas and skin care studios?
New Mexico has 9.4 spas and skin care studios per 10,000 households, 18% below the U.S. rate of 11.5. Spending per studio is $968K, 10% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, New Mexico would have about 873, against 790 on map listings. There is one business with payroll in the industry for every 6,921 households, against one for every 4,055 across the U.S. The official count rose 31.5% from 2019 to 2023, against +29.8% for the U.S.
Which market in New Mexico has the highest market score for spas and skin care studios?
Among 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest, at 60 (upper middle). Among 10 scored small-town markets in or partly in New Mexico, the Alamogordo area scores highest, at 69 (upper middle). Among 17 scored counties in New Mexico, Sandoval County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 48 for spas and skin care studios (lower middle), #27 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Salons, barbers and spas3,086 listings
- Hair salons1,441 listings
- Barbershops424 listings
- Nail salons365 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.