Beauty and personal care · County · New Mexico
Salons, barbers and spas in Sierra County, NM
How Sierra County, NM compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #2,173 of 2,385 scored counties
#23 of 24 scored counties in New Mexico
- Listings
- 16
- 2 chain locations (13%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.9M
- On personal care products and services · $717 a household
- Spending per listing
- $244K
- 15% above the U.S.
- Listings per 10k households
- 29.4
- 38% below the U.S.
- Population, 2025
- 11,395
- −1.4% since 2020
See the salons, barbers and spas around any address in Sierra County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Sierra County has a Groundwork market score of 28 (lower middle): #2,173 of 2,385 scored counties and #23 of 24 scored counties in New Mexico. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 16 salons, barbers and spas in Sierra County. Of those, 2 are chain locations, or 13%, against 15% across the U.S. That is 29.4 per 10,000 households, 38% below the U.S. rate of 47.2.
Household spending on personal care products and services in Sierra County comes to about $3.9M a year: $717 per household, 29% below the U.S. average. Spread across 16 salons, barbers and spas, that is $244K per business, 15% above the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Sierra County: counts under 3 aren’t published. Since fiscal 2022, 1 SBA-backed loan worth $63K has gone to businesses classed as personal care services in Sierra County. Between 2020 and 2025, the population of Sierra County declined 1.4%, against +3.1% for the U.S.
How Sierra County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sierra County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.4 | 36.9 | 47.2 |
| Spending per listing | $244K | $248K | $213K |
| Households per official establishment | n/a | 1,391 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.4% | +14.1% |
| Population growth, 2020–2025 | −1.4% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $717 | $913 | $1,005 |
| Median household income | $41,600 | $64,059 | $80,734 |
| Groundwork market score | 28 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 27Businesses with no payroll
- Map listings, September 2026
- 162 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $63K
SBA-backed loans to businesses classed as personal care services in Sierra County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sierra County
- Population, 2025 estimate
- 11,395−1.4% since 2020
- Households
- 5,440
- Median age
- 53.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 4,181 sq. mi.
- People per square mile
- 3
- Median household income
- $41,600+39.8% vs. 2015–2019, before inflation
- Average household income
- $54,369
- Median home value
- $152,600
- Jobs located here
- 3,194
- Daytime population
- 10,971Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sierra County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for salons, barbers and spas, numbered among those based in New Mexico, with Sierra County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 82 | 136 | 23.9 | $434K | +6.9% | #53 of 2,385 |
| 2Rio Arriba County, NM | 72 | 21 | 13.4 | $643K | −1.0% | #220 of 2,385 |
| 3Valencia County, NM | 71 | 83 | 30.1 | $289K | +7.2% | #271 of 2,385 |
| 4Los Alamos County, NM | 63 | 27 | 32.7 | $418K | 0.0% | #518 of 2,385 |
| 5Otero County, NM | 61 | 77 | 31.5 | $271K | +3.7% | #618 of 2,385 |
| 6Taos County, NM | 58 | 49 | 31.5 | $278K | +0.3% | #749 of 2,385 |
| 7San Juan County, NM | 56 | 131 | 31.4 | $272K | −0.9% | #844 of 2,385 |
| 8Doña Ana County, NM | 56 | 295 | 34.8 | $244K | +4.1% | #856 of 2,385 |
| 9Lea County, NM | 55 | 99 | 40.1 | $232K | +0.2% | #910 of 2,385 |
| 10Cibola County, NM | 52 | 19 | 22.3 | $356K | −0.6% | #1,029 of 2,385 |
| 23Sierra County, NM | 28 | 16 | 29.4 | $244K | −1.4% | #2,173 of 2,385 |
Other business types in Sierra County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas28
- Hair salons50
- Barbershops
- Nail salons
- Spas and skin care15
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Sierra County, NM?
Sierra County has 16 salons, barbers and spas on map listings as of September 2026. 2 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Sierra County: counts under 3 are left out. Official counts also show 27 one-person businesses without payroll.
How much do households in Sierra County, NM spend on personal care products and services?
About $3.9M a year, or $717 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 16 salons, barbers and spas on map listings, it comes to $244K per business. It is estimated from the incomes of the 5,440 households in Sierra County and national spending patterns by income.
How does Sierra County, NM compare with the U.S. for salons, barbers and spas?
Sierra County has 29.4 salons, barbers and spas per 10,000 households, 38% below the U.S. rate of 47.2. Spending per business is $244K, 15% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Sierra County would have about 18, against 16 on map listings.
How fast is Sierra County, NM growing?
Population estimates put Sierra County at 11,395 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 5,440 households. Median household income in Sierra County is $41,600, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sierra County scores 28 for salons, barbers and spas (lower middle), #2,173 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sierra County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Sierra County
Screening a site or an acquisition in Sierra County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.