Beauty and personal care · Metro area · New Mexico
Salons, barbers and spas in the Farmington, NM metro area
How the Farmington, NM metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #58 of 387 scored metro areas
#2 of 4 scored metro areas based in New Mexico
- Listings
- 131
- 25 chain locations (19%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $35.7M
- On personal care products and services · $855 a household
- Spending per listing
- $272K
- 28% above the U.S.
- Listings per 10k households
- 31.4
- 33% below the U.S.
- Population, 2025
- 120,340
- −0.9% since 2020
See the salons, barbers and spas around any address in the Farmington metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Farmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 131 salons, barbers and spas in the Farmington metro area. Chain locations make up 19% of them, against 15% across the U.S. Per 10,000 households, that is 31.4, 33% below the U.S. rate of 47.2.
Households in the Farmington metro area spend about $35.7M a year on personal care products and services, or $855 per household, 15% below the U.S. average. That is about $272K of household spending for each business on map listings, 28% above the U.S. figure of $213K.
Official counts show 14 businesses with payroll classed as personal care services in the Farmington metro area in 2023. That is one for every 2,981 households, against one for every 804 across the U.S. Another 313 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $18K has gone to businesses classed as personal care services in the Farmington metro area.
Between 2020 and 2025, the population of the Farmington metro area declined 0.9%, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in the Farmington metro area is 63 (upper middle), #58 of 387 scored metro areas and #2 of 4 scored metro areas based in New Mexico. That puts it in the top quarter of metro areas.
How the Farmington metro area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Farmington metro area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 31.4 | 36.9 | 47.2 |
| Spending per listing | $272K | $248K | $213K |
| Households per official establishment | 2,981 | 1,391 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.4% | +14.1% |
| Population growth, 2020–2025 | −0.9% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $855 | $913 | $1,005 |
| Median household income | $55,872 | $64,059 | $80,734 |
| Groundwork market score | 63 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 56
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- 313Businesses with no payroll
- Map listings, September 2026
- 13125 chain locations
- Listings at the U.S. rate for this spending
- 168The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $18K
SBA-backed loans to businesses classed as personal care services in the Farmington metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Farmington metro area
- Population, 2025 estimate
- 120,340−0.9% since 2020
- Households
- 41,732
- Median age
- 38.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 5,517 sq. mi.
- People per square mile
- 22
- Median household income
- $55,872+10.6% vs. 2015–2019, before inflation
- Average household income
- $76,826
- Median home value
- $193,800
- Jobs located here
- 45,264
- Daytime population
- 119,349Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Farmington metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Farmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Mexico
Every New Mexico market ranked →The highest-scoring metro areas in New Mexico for salons, barbers and spas, numbered among those based in New Mexico, with the Farmington metro area marked.
Top metro areas in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Las Cruces, NM | 65 | 295 | 34.8 | $244K | +4.1% | #51 of 387 |
| 2Farmington, NM | 63 | 131 | 31.4 | $272K | −0.9% | #58 of 387 |
| 3Santa Fe, NM | 55 | 302 | 42.7 | $240K | +1.2% | #140 of 387 |
| 4Albuquerque, NM | 49 | 1,560 | 41.5 | $230K | +0.8% | #203 of 387 |
Other business types in the Farmington metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas63
- Hair salons61
- Barbershops32
- Nail salons43
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Farmington, NM metro area?
There are 131 salons, barbers and spas on map listings in the Farmington metro area as of September 2026. 25 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 14 businesses with payroll classed as personal care services in 2023. Official counts list 313 one-person businesses without payroll.
How much do households in the Farmington, NM metro area spend on personal care products and services?
About $35.7M a year, or $855 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 131 salons, barbers and spas on map listings, it comes to $272K per business. It is estimated from the incomes of the 41,732 households in the Farmington metro area and national spending patterns by income.
How does the Farmington, NM metro area compare with the U.S. for salons, barbers and spas?
The Farmington metro area has 31.4 salons, barbers and spas per 10,000 households, 33% below the U.S. rate of 47.2. Spending per business is $272K, 28% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Farmington metro area would have about 168, against 131 on map listings. There is one business with payroll in the industry for every 2,981 households, against one for every 804 across the U.S.
How fast is the Farmington, NM metro area growing?
Population estimates put the Farmington metro area at 120,340 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 41,732 households. Median household income in the Farmington metro area is $55,872, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 10.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Farmington metro area scores 63 for salons, barbers and spas (upper middle), #58 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Farmington metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Farmington metro area
Screening a site or an acquisition in the Farmington metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Farmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.