Beauty and personal care · Small-town market · New Mexico
Salons, barbers and spas in the Alamogordo, NM area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Alamogordo, NM area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #82 of 538 scored small-town markets
#2 of 13 scored small-town markets based in New Mexico
- Listings
- 77
- 14 chain locations (18%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $20.9M
- On personal care products and services · $853 a household
- Spending per listing
- $271K
- 28% above the U.S.
- Listings per 10k households
- 31.5
- 33% below the U.S.
- Population, 2025
- 70,368
- +3.7% since 2020
See the salons, barbers and spas around any address in the Alamogordo area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Alamogordo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 77 salons, barbers and spas in the Alamogordo area. Of those, 14 are chain locations, or 18%, against 15% across the U.S. That comes to 31.5 for every 10,000 households, 33% below the U.S. rate of 47.2.
Households in the Alamogordo area spend about $20.9M a year on personal care products and services, or $853 per household, 15% below the U.S. average. That is about $271K of household spending for each business on map listings, 28% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Alamogordo area was 12 in 2023. That is one for every 2,040 households, against one for every 804 across the U.S. Official counts list 182 one-person businesses without payroll.
Population estimates show the Alamogordo area grew 3.7% from 2020 to 2025, faster than the U.S. (+3.1%). For salons, barbers and spas, the Alamogordo area has a Groundwork market score of 66 (upper middle): #82 of 538 scored small-town markets and #2 of 13 scored small-town markets based in New Mexico. That puts it in the top quarter of small-town markets.
How the Alamogordo area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Alamogordo area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 31.5 | 36.9 | 47.2 |
| Spending per listing | $271K | $248K | $213K |
| Households per official establishment | 2,040 | 1,391 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.4% | +14.1% |
| Population growth, 2020–2025 | +3.7% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $853 | $913 | $1,005 |
| Median household income | $55,876 | $64,059 | $80,734 |
| Groundwork market score | 66 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 40
- Annual payroll, 2023
- $1M
- One-person businesses, 2023
- 182Businesses with no payroll
- Map listings, September 2026
- 7714 chain locations
- Listings at the U.S. rate for this spending
- 98The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Alamogordo area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Alamogordo area
- Population, 2025 estimate
- 70,368+3.7% since 2020
- Households
- 24,480
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 6,613 sq. mi.
- People per square mile
- 10
- Median household income
- $55,876+33.1% vs. 2015–2019, before inflation
- Average household income
- $74,572
- Median home value
- $162,700
- Jobs located here
- 16,220
- Daytime population
- 63,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Alamogordo area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Alamogordo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for salons, barbers and spas, numbered among those based in New Mexico, with the Alamogordo area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 74 | 21 | 13.4 | $643K | −1.0% | #27 of 538 |
| 2Alamogordo, NM | 66 | 77 | 31.5 | $271K | +3.7% | #82 of 538 |
| 3Los Alamos, NM | 64 | 27 | 32.7 | $418K | 0.0% | #90 of 538 |
| 4Taos, NM | 63 | 49 | 31.5 | $278K | +0.3% | #110 of 538 |
| 5Hobbs, NM | 61 | 99 | 40.1 | $232K | +0.2% | #141 of 538 |
| 6Carlsbad-Artesia, NM | 57 | 112 | 47.4 | $207K | +0.3% | #193 of 538 |
| 7Las Vegas, NM | 55 | 27 | 19.4 | $407K | −3.2% | #207 of 538 |
| 8Gallup, NM | 52 | 38 | 17.8 | $434K | −6.1% | #237 of 538 |
| 9Roswell, NM | 52 | 65 | 27.4 | $299K | −2.7% | #238 of 538 |
| 10Silver City, NM | 47 | 31 | 27.4 | $291K | −3.4% | #305 of 538 |
Other business types in the Alamogordo area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas66
- Hair salons77
- Barbershops59
- Nail salons50
- Spas and skin care69
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Alamogordo, NM area?
The Alamogordo area has 77 salons, barbers and spas on map listings as of September 2026. 14 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 12 businesses with payroll classed as personal care services in 2023. Official counts also show 182 one-person businesses without payroll.
How much do households in the Alamogordo, NM area spend on personal care products and services?
About $20.9M a year, or $853 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 77 salons, barbers and spas on map listings, it comes to $271K per business. It is estimated from the incomes of the 24,480 households in the Alamogordo area and national spending patterns by income.
How does the Alamogordo, NM area compare with the U.S. for salons, barbers and spas?
The Alamogordo area has 31.5 salons, barbers and spas per 10,000 households, 33% below the U.S. rate of 47.2. Spending per business is $271K, 28% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Alamogordo area would have about 98, against 77 on map listings. There is one business with payroll in the industry for every 2,040 households, against one for every 804 across the U.S.
How fast is the Alamogordo, NM area growing?
Population estimates put the Alamogordo area at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in the Alamogordo area is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Alamogordo area scores 66 for salons, barbers and spas (upper middle), #82 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Alamogordo area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Alamogordo area
Screening a site or an acquisition in the Alamogordo area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Alamogordo area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.