Beauty and personal care · Small-town market · New Mexico
Salons, barbers and spas in the Las Vegas, NM area
How the Las Vegas, NM area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #207 of 538 scored small-town markets
#7 of 13 scored small-town markets based in New Mexico
- Listings
- 27
- 5 chain locations (19%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $11M
- On personal care products and services · $790 a household
- Spending per listing
- $407K
- 91% above the U.S.
- Listings per 10k households
- 19.4
- 59% below the U.S.
- Population, 2025
- 30,311
- −3.2% since 2020
See the salons, barbers and spas around any address in the Las Vegas area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Las Vegas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Las Vegas area comes to about $11M a year: $790 per household, 21% below the U.S. average. That works out to $407K per business, 91% above the U.S. figure of $213K.
The Las Vegas area has 27 salons, barbers and spas on map listings as of September 2026. Of those, 5 are chain locations, or 19%, against 15% across the U.S. That is 19.4 per 10,000 households, 59% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in the Las Vegas area, since they leave out counts under 3. Official counts also show 55 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as personal care services in the Las Vegas area.
Population estimates put the population change in the Las Vegas area from 2020 to 2025 at −3.2%, against +3.1% for the U.S. For salons, barbers and spas, the Las Vegas area has a Groundwork market score of 55 (upper middle): #207 of 538 scored small-town markets and #7 of 13 scored small-town markets based in New Mexico.
How the Las Vegas area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Las Vegas area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.4 | 36.9 | 47.2 |
| Spending per listing | $407K | $248K | $213K |
| Households per official establishment | n/a | 1,391 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.4% | +14.1% |
| Population growth, 2020–2025 | −3.2% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $790 | $913 | $1,005 |
| Median household income | $50,585 | $64,059 | $80,734 |
| Groundwork market score | 55 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 55Businesses with no payroll
- Map listings, September 2026
- 275 chain locations
- Listings at the U.S. rate for this spending
- 52The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as personal care services in the Las Vegas area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Las Vegas area
- Population, 2025 estimate
- 30,311−3.2% since 2020
- Households
- 13,899
- Median age
- 46.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 6,648 sq. mi.
- People per square mile
- 5
- Median household income
- $50,585+65.0% vs. 2015–2019, before inflation
- Average household income
- $66,573
- Median home value
- $177,900
- Jobs located here
- 8,403
- Daytime population
- 28,603Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Las Vegas area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Las Vegas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for salons, barbers and spas, numbered among those based in New Mexico, with the Las Vegas area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 74 | 21 | 13.4 | $643K | −1.0% | #27 of 538 |
| 2Alamogordo, NM | 66 | 77 | 31.5 | $271K | +3.7% | #82 of 538 |
| 3Los Alamos, NM | 64 | 27 | 32.7 | $418K | 0.0% | #90 of 538 |
| 4Taos, NM | 63 | 49 | 31.5 | $278K | +0.3% | #110 of 538 |
| 5Hobbs, NM | 61 | 99 | 40.1 | $232K | +0.2% | #141 of 538 |
| 6Carlsbad-Artesia, NM | 57 | 112 | 47.4 | $207K | +0.3% | #193 of 538 |
| 7Las Vegas, NM | 55 | 27 | 19.4 | $407K | −3.2% | #207 of 538 |
| 8Gallup, NM | 52 | 38 | 17.8 | $434K | −6.1% | #237 of 538 |
| 9Roswell, NM | 52 | 65 | 27.4 | $299K | −2.7% | #238 of 538 |
| 10Silver City, NM | 47 | 31 | 27.4 | $291K | −3.4% | #305 of 538 |
Other business types in the Las Vegas area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons55
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Las Vegas, NM area?
Map listings as of September 2026 show 27 salons, barbers and spas in the Las Vegas area. 5 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in the Las Vegas area: counts under 3 are left out. Official counts list 55 one-person businesses without payroll.
How much do households in the Las Vegas, NM area spend on personal care products and services?
About $11M a year, or $790 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 27 salons, barbers and spas on map listings, it comes to $407K per business. It is estimated from the incomes of the 13,899 households in the Las Vegas area and national spending patterns by income.
How does the Las Vegas, NM area compare with the U.S. for salons, barbers and spas?
The Las Vegas area has 19.4 salons, barbers and spas per 10,000 households, 59% below the U.S. rate of 47.2. Spending per business is $407K, 91% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Las Vegas area would have about 52, against 27 on map listings.
How fast is the Las Vegas, NM area growing?
Population estimates put the Las Vegas area at 30,311 people in 2025, down 3.2% since 2020, against +3.1% for the U.S. It has 13,899 households. The median household income in the Las Vegas area is $50,585 a year, 37% below the U.S. median of $80,734. That rose 65.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Las Vegas area scores 55 for salons, barbers and spas (upper middle), #207 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Las Vegas area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Las Vegas area
Screening a site or an acquisition in the Las Vegas area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Las Vegas area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.