Beauty and personal care · Metro area · Alabama
Salons, barbers and spas in the Anniston-Oxford, AL metro area
How the Anniston-Oxford, AL metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #375 of 387 scored metro areas
#11 of 12 scored metro areas based in Alabama
- Listings
- 233
- 46 chain locations (20%)
- Official establishments
- 28
- +16.7% since 2019
- Household spending a year
- $34.4M
- On personal care products and services · $764 a household
- Spending per listing
- $148K
- 31% below the U.S.
- Listings per 10k households
- 51.8
- 10% above the U.S.
- Population, 2025
- 115,834
- −0.3% since 2020
See the salons, barbers and spas around any address in the Anniston-Oxford metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Anniston-Oxford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Anniston-Oxford metro area scores 27 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #375 of 387 scored metro areas and #11 of 12 scored metro areas based in Alabama. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 233 salons, barbers and spas in the Anniston-Oxford metro area. Chain locations make up 20% of them, against 15% across the U.S. That is 51.8 per 10,000 households, 10% above the U.S. rate of 47.2.
At $764 per household (24% below the U.S. average), households in the Anniston-Oxford metro area spend about $34.4M a year on personal care products and services. Spread across 233 salons, barbers and spas, that is $148K per business, 31% below the U.S. figure of $213K.
In 2023, official counts showed 28 businesses with payroll in the Anniston-Oxford metro area classed as personal care services, up 16.7% from 2019. That is one for every 1,608 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $459K has gone to businesses classed as personal care services in the Anniston-Oxford metro area. Between 2020 and 2025, the population of the Anniston-Oxford metro area declined 0.3%, against +3.1% for the U.S.
How the Anniston-Oxford metro area compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Anniston-Oxford metro area | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 51.8 | 43.8 | 47.2 |
| Spending per listing | $148K | $191K | $213K |
| Households per official establishment | 1,608 | 1,441 | 804 |
| Official establishment growth, 2019–2023 | +16.7% | +18.2% | +14.1% |
| Population growth, 2020–2025 | −0.3% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $764 | $839 | $1,005 |
| Median household income | $55,029 | $63,999 | $80,734 |
| Groundwork market score | 27 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28+16.7% over the period
- Employees, 2023
- 97
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- 521Businesses with no payroll
- Map listings, September 2026
- 23346 chain locations
- Listings at the U.S. rate for this spending
- 162The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $459K
SBA-backed loans to businesses classed as personal care services in the Anniston-Oxford metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Anniston-Oxford metro area
- Population, 2025 estimate
- 115,834−0.3% since 2020
- Households
- 45,015
- Median age
- 39.9
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 606 sq. mi.
- People per square mile
- 192
- Median household income
- $55,029+16.5% vs. 2015–2019, before inflation
- Average household income
- $73,223
- Median home value
- $156,600
- Jobs located here
- 42,167
- Daytime population
- 116,114Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Anniston-Oxford metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Anniston-Oxford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Alabama
Every Alabama market ranked →The highest-scoring metro areas in Alabama for salons, barbers and spas, numbered among those based in Alabama, with the Anniston-Oxford metro area marked.
Top metro areas in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Auburn-Opelika, AL | 72 | 229 | 29.9 | $279K | +7.1% | #15 of 387 |
| 2Decatur, AL | 54 | 250 | 39.9 | $214K | +2.5% | #153 of 387 |
| 3Huntsville, AL | 54 | 1,141 | 55.4 | $175K | +12.5% | #155 of 387 |
| 4Tuscaloosa, AL | 51 | 385 | 36.4 | $225K | +2.9% | #183 of 387 |
| 5Daphne-Fairhope-Foley, AL | 44 | 533 | 54.1 | $169K | +14.8% | #266 of 387 |
| 6Florence-Muscle Shoals, AL | 43 | 289 | 45.5 | $179K | +3.5% | #274 of 387 |
| 7Montgomery, AL | 39 | 647 | 42.7 | $195K | +0.9% | #304 of 387 |
| 8Birmingham, AL | 39 | 2,209 | 47.5 | $187K | +1.4% | #305 of 387 |
| 9Gadsden, AL | 34 | 178 | 45.2 | $168K | +0.4% | #341 of 387 |
| 10Dothan, AL | 30 | 310 | 50.8 | $156K | +3.4% | #365 of 387 |
| 11Anniston-Oxford, AL | 27 | 233 | 51.8 | $148K | −0.3% | #375 of 387 |
Other business types in the Anniston-Oxford metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas27
- Hair salons28
- Barbershops11
- Nail salons14
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Anniston-Oxford, AL metro area?
The Anniston-Oxford metro area has 233 salons, barbers and spas on map listings as of September 2026. 46 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 28 businesses with payroll classed as personal care services in 2023, up 16.7% from 2019. Official counts also show 521 one-person businesses without payroll.
How much do households in the Anniston-Oxford, AL metro area spend on personal care products and services?
About $34.4M a year, or $764 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 233 salons, barbers and spas on map listings, it comes to $148K per business. It is estimated from the incomes of the 45,015 households in the Anniston-Oxford metro area and national spending patterns by income.
How does the Anniston-Oxford, AL metro area compare with the U.S. for salons, barbers and spas?
The Anniston-Oxford metro area has 51.8 salons, barbers and spas per 10,000 households, 10% above the U.S. rate of 47.2. Spending per business is $148K, 31% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Anniston-Oxford metro area would have about 162, against 233 on map listings. There is one business with payroll in the industry for every 1,608 households, against one for every 804 across the U.S. The official count rose 16.7% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Anniston-Oxford, AL metro area growing?
Population estimates put the Anniston-Oxford metro area at 115,834 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 45,015 households. Median household income in the Anniston-Oxford metro area is $55,029, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Anniston-Oxford metro area scores 27 for salons, barbers and spas (lower middle), #375 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Anniston-Oxford metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Anniston-Oxford metro area
Screening a site or an acquisition in the Anniston-Oxford metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Anniston-Oxford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.