Beauty and personal care · Metro area · Alabama
Salons, barbers and spas in the Mobile, AL metro area
How the Mobile, AL metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #378 of 387 scored metro areas
#12 of 12 scored metro areas based in Alabama
- Listings
- 769
- 127 chain locations (17%)
- Official establishments
- 137
- +13.2% since 2019
- Household spending a year
- $130.4M
- On personal care products and services · $807 a household
- Spending per listing
- $170K
- 20% below the U.S.
- Listings per 10k households
- 47.6
- In line with the U.S.
- Population, 2025
- 411,658
- −0.7% since 2020
See the salons, barbers and spas around any address in the Mobile metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mobile metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, the Mobile metro area has a Groundwork market score of 26 (lower middle): #378 of 387 scored metro areas and #12 of 12 scored metro areas based in Alabama. That puts it in the bottom quarter of metro areas.
Household spending on personal care products and services in the Mobile metro area comes to about $130.4M a year: $807 per household, 20% below the U.S. average. That works out to $170K per business, 20% below the U.S. figure of $213K.
The Mobile metro area has 769 salons, barbers and spas on map listings as of September 2026. 127 of them (17%) are chain locations, against 15% across the U.S. That comes to 47.6 for every 10,000 households, in line with the U.S. rate of 47.2.
In 2023, official counts showed 137 businesses with payroll in the Mobile metro area classed as personal care services, up 13.2% from 2019. That is one for every 1,180 households, against one for every 804 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.1M have gone to businesses classed as personal care services in the Mobile metro area. Population estimates show the Mobile metro area declined 0.7% from 2020 to 2025, against +3.1% for the U.S.
How the Mobile metro area compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mobile metro area | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.6 | 43.8 | 47.2 |
| Spending per listing | $170K | $191K | $213K |
| Households per official establishment | 1,180 | 1,441 | 804 |
| Official establishment growth, 2019–2023 | +13.2% | +18.2% | +14.1% |
| Population growth, 2020–2025 | −0.7% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $807 | $839 | $1,005 |
| Median household income | $58,880 | $63,999 | $80,734 |
| Groundwork market score | 26 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 137+13.2% over the period
- Employees, 2023
- 699
- Annual payroll, 2023
- $21M
- One-person businesses, 2023
- 3,621Businesses with no payroll
- Map listings, September 2026
- 769127 chain locations
- Listings at the U.S. rate for this spending
- 613The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.1M
SBA-backed loans to businesses classed as personal care services in the Mobile metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Mobile metro area
- Population, 2025 estimate
- 411,658−0.7% since 2020
- Households
- 161,665
- Median age
- 39.0
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 1,229 sq. mi.
- People per square mile
- 336
- Median household income
- $58,880
- Average household income
- $81,726
- Median home value
- $190,700
- Jobs located here
- 181,672
- Daytime population
- 421,837Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mobile metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Mobile metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Alabama
Every Alabama market ranked →The highest-scoring metro areas in Alabama for salons, barbers and spas, numbered among those based in Alabama, with the Mobile metro area marked.
Top metro areas in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Auburn-Opelika, AL | 72 | 229 | 29.9 | $279K | +7.1% | #15 of 387 |
| 2Decatur, AL | 54 | 250 | 39.9 | $214K | +2.5% | #153 of 387 |
| 3Huntsville, AL | 54 | 1,141 | 55.4 | $175K | +12.5% | #155 of 387 |
| 4Tuscaloosa, AL | 51 | 385 | 36.4 | $225K | +2.9% | #183 of 387 |
| 5Daphne-Fairhope-Foley, AL | 44 | 533 | 54.1 | $169K | +14.8% | #266 of 387 |
| 6Florence-Muscle Shoals, AL | 43 | 289 | 45.5 | $179K | +3.5% | #274 of 387 |
| 7Montgomery, AL | 39 | 647 | 42.7 | $195K | +0.9% | #304 of 387 |
| 8Birmingham, AL | 39 | 2,209 | 47.5 | $187K | +1.4% | #305 of 387 |
| 9Gadsden, AL | 34 | 178 | 45.2 | $168K | +0.4% | #341 of 387 |
| 10Dothan, AL | 30 | 310 | 50.8 | $156K | +3.4% | #365 of 387 |
| 12Mobile, AL | 26 | 769 | 47.6 | $170K | −0.7% | #378 of 387 |
Other business types in the Mobile metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas26
- Hair salons29
- Barbershops29
- Nail salons11
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Mobile, AL metro area?
Map listings as of September 2026 show 769 salons, barbers and spas in the Mobile metro area. 127 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 137 businesses with payroll classed as personal care services in 2023, up 13.2% from 2019. Official counts also show 3,621 one-person businesses without payroll.
How much do households in the Mobile, AL metro area spend on personal care products and services?
About $130.4M a year, or $807 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 769 salons, barbers and spas on map listings, it comes to $170K per business. It is estimated from the incomes of the 161,665 households in the Mobile metro area and national spending patterns by income.
How does the Mobile, AL metro area compare with the U.S. for salons, barbers and spas?
The Mobile metro area has 47.6 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $170K, 20% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Mobile metro area would have about 613, against 769 on map listings. There is one business with payroll in the industry for every 1,180 households, against one for every 804 across the U.S. The official count rose 13.2% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Mobile, AL metro area growing?
Population estimates put the Mobile metro area at 411,658 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 161,665 households. The median household income in the Mobile metro area is $58,880 a year, 27% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mobile metro area scores 26 for salons, barbers and spas (lower middle), #378 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mobile metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Mobile metro area
Screening a site or an acquisition in the Mobile metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mobile metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.