Groundwork

Beauty and personal care · County · Alabama

Salons, barbers and spas in Geneva County, AL

Competitor counts, household spending and official business counts for salons, barbers and spas in Geneva County, AL, set against other counties and the U.S.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #533 of 2,385 scored counties
#8 of 63 scored counties in Alabama

Listings
25
2 chain locations (8%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$7.9M
On personal care products and services · $743 a household
Spending per listing
$316K
49% above the U.S.
Listings per 10k households
23.5
50% below the U.S.
Population, 2025
27,554
+3.2% since 2020

See the salons, barbers and spas around any address in Geneva County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Geneva County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 25 salons, barbers and spas in Geneva County. Chain locations make up 8% of them, against 15% across the U.S. That comes to 23.5 for every 10,000 households, 50% below the U.S. rate of 47.2.

Household spending on personal care products and services in Geneva County comes to about $7.9M a year: $743 per household, 26% below the U.S. average. That works out to $316K per business, 49% above the U.S. figure of $213K.

Official counts show 4 businesses with payroll classed as personal care services in Geneva County in 2023. That is one for every 2,662 households, against one for every 804 across the U.S. Another 69 one-person businesses have no payroll, by official counts.

Population estimates show Geneva County grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Geneva County is 63 (upper middle), #533 of 2,385 scored counties and #8 of 63 scored counties in Alabama. That puts it in the top quarter of counties.

How Geneva County compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Geneva County, AL compared with Alabama and the U.S.
MeasureGeneva CountyAlabamaU.S.
Listings per 10k households23.543.847.2
Spending per listing$316K$191K$213K
Households per official establishment2,6621,441804
Official establishment growth, 2019–2023n/a+18.2%+14.1%
Population growth, 2020–2025+3.2%+3.2%+3.1%
Spending per household on personal care products and services$743$839$1,005
Median household income$52,771$63,999$80,734
Groundwork market score6344

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 4
Employees, 2023
6
Annual payroll, 2023
$41K
One-person businesses, 2023
69Businesses with no payroll
Map listings, September 2026
252 chain locations
Listings at the U.S. rate for this spending
37The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Geneva County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Geneva County

Population, 2025 estimate
27,554+3.2% since 2020
Households
10,647
Median age
44.4
Homes lived in by their owners
78%
Vehicles per household
2.0
Land area
575 sq. mi.
People per square mile
47
Median household income
$52,771+26.5% vs. 2015–2019, before inflation
Average household income
$67,805
Median home value
$130,700
Jobs located here
5,518
Daytime population
22,135Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Geneva County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Geneva County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Alabama

Every Alabama market ranked →

The highest-scoring counties in Alabama for salons, barbers and spas, numbered among those based in Alabama, with Geneva County marked.

Top counties in Alabama

Counties in Alabama ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Chilton County, AL744324.1$336K+5.9%#190 of 2,385
2Limestone County, AL7413633.2$287K+18.0%#195 of 2,385
3Henry County, AL731217.0$469K+7.1%#202 of 2,385
4Lawrence County, AL693425.0$328K+2.3%#318 of 2,385
5St. Clair County, AL6710229.1$302K+7.1%#388 of 2,385
6Blount County, AL666027.1$302K+1.8%#431 of 2,385
7Elmore County, AL669729.5$302K+4.2%#432 of 2,385
8Geneva County, AL632523.5$316K+3.2%#533 of 2,385
9Randolph County, AL592628.0$270K+4.8%#706 of 2,385
10Talladega County, AL588826.2$292K+0.3%#745 of 2,385

Other business types in Geneva County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Geneva County, AL?

There are 25 salons, barbers and spas on map listings in Geneva County as of September 2026. 2 of them (8%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4 businesses with payroll classed as personal care services in 2023. Official counts list 69 one-person businesses without payroll.

How much do households in Geneva County, AL spend on personal care products and services?

About $7.9M a year, or $743 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 25 salons, barbers and spas on map listings, it comes to $316K per business. It is estimated from the incomes of the 10,647 households in Geneva County and national spending patterns by income.

How does Geneva County, AL compare with the U.S. for salons, barbers and spas?

Geneva County has 23.5 salons, barbers and spas per 10,000 households, 50% below the U.S. rate of 47.2. Spending per business is $316K, 49% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Geneva County would have about 37, against 25 on map listings. There is one business with payroll in the industry for every 2,662 households, against one for every 804 across the U.S.

How fast is Geneva County, AL growing?

Population estimates put Geneva County at 27,554 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 10,647 households. Median household income in Geneva County is $52,771, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Geneva County scores 63 for salons, barbers and spas (upper middle), #533 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Geneva County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Geneva County

Screening a site or an acquisition in Geneva County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Geneva County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.