Market rankings · Alabama
Spas and skin care studios in Alabama
Every metro area, small-town market and county in Alabama, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 1,619
- 201 chain locations (12%)
- Official establishments
- 259
- +41.5% since 2019
- Household spending a year
- $1.7B
- On personal care products and services
- Listings per 10k households
- 8.1
- 30% below the U.S.
- Spending per listing
- $1M
- 18% above the U.S.
- Rank among states
- #11 of 51
- Market score 61 · Upper middle
A site report maps the spas and skin care studios on map listings around any address in Alabama by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,619 spas and skin care studios on map listings in Alabama as of September 2026. Of those, 201 are chain locations, or 12%, against 10% across the U.S. That is 8.1 per 10,000 households, 30% below the U.S. rate of 11.5.
Households in Alabama spend about $1.7B a year on personal care products and services, or $839 per household, 16% below the U.S. average. Spread across 1,619 spas and skin care studios, that is $1M per studio, 18% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The official count of businesses with payroll classed as other personal care services in Alabama was 259 in 2023, up 41.5% from 2019. That is one for every 7,711 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 25 SBA-backed loans worth $9.4M have gone to businesses classed as other personal care services in Alabama.
Among the 50 states and DC, Alabama ranks #11 for spas and skin care studios, with a Groundwork market score of 61 (upper middle). Of the 13 scored metro areas in or partly in Alabama, the Auburn-Opelika metro area scores highest (72). Of the 13 scored small-town markets in or partly in Alabama, the Enterprise area scores highest (64).
Every market in Alabama for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Alabama, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Auburn-Opelika, AL | 72 | 41 | 5.3 | $1.6M | +7.1% | #28 of 387 |
| 2Decatur, AL | 66 | 44 | 7.0 | $1.2M | +2.5% | #53 of 387 |
| 3Tuscaloosa, AL | 60 | 79 | 7.5 | $1.1M | +2.9% | #92 of 387 |
| 4Montgomery, AL | 58 | 111 | 7.3 | $1.1M | +0.9% | #113 of 387 |
| 5Huntsville, AL | 55 | 262 | 12.7 | $762K | +12.5% | #150 of 387 |
| 6Birmingham, AL | 54 | 409 | 8.8 | $1M | +1.4% | #154 of 387 |
| 7Daphne-Fairhope-Foley, AL | 52 | 106 | 10.8 | $852K | +14.8% | #178 of 387 |
| 8Mobile, AL | 51 | 124 | 7.7 | $1.1M | −0.7% | #182 of 387 |
| 9Gadsden, AL | 45 | 33 | 8.4 | $904K | +0.4% | #234 of 387 |
| 10Florence-Muscle Shoals, AL | 40 | 58 | 9.1 | $890K | +3.5% | #282 of 387 |
| 11Dothan, AL | 40 | 69 | 11.3 | $699K | +3.4% | #289 of 387 |
| 12Anniston-Oxford, AL | 37 | 39 | 8.7 | $882K | −0.3% | #314 of 387 |
| Columbus, GA-AL | 33 | 118 | 9.3 | $869K | −1.3% | #348 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Enterprise, AL | 64 | 15 | 7.1 | $1.2M | +6.3% | #108 of 504 |
| 2Scottsboro, AL | 59 | 11 | 5.0 | $1.5M | +3.3% | #150 of 504 |
| 3Talladega-Sylacauga, AL | 57 | 15 | 3.9 | $1.9M | 0.0% | #171 of 504 |
| 4Ozark, AL | 55 | 10 | 5.1 | $1.5M | +1.3% | #195 of 504 |
| 5Albertville, AL | 55 | 32 | 8.8 | $943K | +6.0% | #198 of 504 |
| 6Fort Payne, AL | 54 | 14 | 5.3 | $1.4M | +3.4% | #203 of 504 |
| 7Cullman, AL | 54 | 28 | 7.9 | $1M | +6.7% | #206 of 504 |
| LaGrange, GA-AL | 50 | 28 | 6.9 | $1.1M | +3.0% | #248 of 504 |
| 8Russellville, AL | 46 | 7 | 5.9 | $1.3M | +1.1% | #292 of 504 |
| 9Troy, AL | 46 | 8 | 6.4 | $1.2M | +2.4% | #295 of 504 |
| 10Selma, AL | 43 | 5 | 3.1 | $2M | −7.9% | #327 of 504 |
| 11Alexander City, AL | 37 | 12 | 7.0 | $1.1M | −0.8% | #395 of 504 |
| 12Eufaula, AL-GA | 21 | 8 | 7.8 | $899K | −1.2% | #482 of 504 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Limestone County, AL | 79 | 30 | 7.3 | $1.3M | +18.0% | #82 of 1,769 |
| 2Elmore County, AL | 75 | 13 | 4.0 | $2.3M | +4.2% | #115 of 1,769 |
| 3St. Clair County, AL | 75 | 17 | 4.8 | $1.8M | +7.1% | #119 of 1,769 |
| 4Shelby County, AL | 72 | 67 | 7.7 | $1.3M | +6.5% | #180 of 1,769 |
| 5Chilton County, AL | 71 | 7 | 3.9 | $2.1M | +5.9% | #190 of 1,769 |
| 6Lee County, AL | 69 | 39 | 5.6 | $1.5M | +8.6% | #247 of 1,769 |
| 7Coffee County, AL | 63 | 15 | 7.1 | $1.2M | +6.3% | #421 of 1,769 |
| 8Colbert County, AL | 61 | 12 | 4.9 | $1.6M | +3.8% | #476 of 1,769 |
| 9Morgan County, AL | 59 | 40 | 8.2 | $1.1M | +2.6% | #561 of 1,769 |
| 10Autauga County, AL | 59 | 20 | 8.7 | $1M | +5.1% | #562 of 1,769 |
| 11Cherokee County, AL | 57 | 6 | 5.9 | $1.3M | +5.8% | #609 of 1,769 |
| 12Tuscaloosa County, AL | 57 | 71 | 7.9 | $1.1M | +3.8% | #624 of 1,769 |
| 13Jackson County, AL | 56 | 11 | 5.0 | $1.5M | +3.3% | #644 of 1,769 |
| 14Cullman County, AL | 56 | 28 | 7.9 | $1M | +6.7% | #669 of 1,769 |
| 15Marshall County, AL | 55 | 32 | 8.8 | $943K | +6.0% | #713 of 1,769 |
| 16Talladega County, AL | 54 | 14 | 4.2 | $1.8M | +0.3% | #720 of 1,769 |
| 17Blount County, AL | 53 | 13 | 5.9 | $1.4M | +1.8% | #761 of 1,769 |
| 18Baldwin County, AL | 53 | 106 | 10.8 | $852K | +14.8% | #787 of 1,769 |
| 19Covington County, AL | 52 | 7 | 4.8 | $1.6M | +1.2% | #794 of 1,769 |
| 20DeKalb County, AL | 52 | 14 | 5.3 | $1.4M | +3.4% | #800 of 1,769 |
| 21Madison County, AL | 52 | 232 | 14.1 | $692K | +11.0% | #828 of 1,769 |
| 22Dale County, AL | 51 | 10 | 5.1 | $1.5M | +1.3% | #830 of 1,769 |
| 23Mobile County, AL | 49 | 124 | 7.7 | $1.1M | −0.7% | #922 of 1,769 |
| 24Dallas County, AL | 44 | 5 | 3.1 | $2M | −7.9% | #1,074 of 1,769 |
| 25Etowah County, AL | 44 | 33 | 8.4 | $904K | +0.4% | #1,094 of 1,769 |
Show all 67 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Franklin County, AL | 43 | 7 | 5.9 | $1.3M | +1.1% | #1,119 of 1,769 |
| 27Pike County, AL | 43 | 8 | 6.4 | $1.2M | +2.4% | #1,125 of 1,769 |
| 28Montgomery County, AL | 42 | 78 | 8.5 | $942K | −1.1% | #1,187 of 1,769 |
| 29Walker County, AL | 38 | 20 | 7.9 | $964K | 0.0% | #1,315 of 1,769 |
| 30Calhoun County, AL | 38 | 39 | 8.7 | $882K | −0.3% | #1,322 of 1,769 |
| 31Jefferson County, AL | 36 | 284 | 10.5 | $830K | −1.3% | #1,391 of 1,769 |
| 32Tallapoosa County, AL | 35 | 12 | 7.0 | $1.1M | −0.8% | #1,407 of 1,769 |
| 33Houston County, AL | 34 | 62 | 14.3 | $560K | +2.8% | #1,451 of 1,769 |
| 34Lauderdale County, AL | 29 | 46 | 11.7 | $703K | +3.3% | #1,555 of 1,769 |
| 35Pickens County, AL | 23 | 5 | 7.4 | $997K | −3.9% | #1,659 of 1,769 |
| 36Barbour County, AL | 22 | 7 | 7.7 | $926K | −1.4% | #1,668 of 1,769 |
| 37Clarke County, AL | 18 | 7 | 8.3 | $896K | −4.2% | #1,708 of 1,769 |
| 38Escambia County, AL | 17 | 12 | 9.4 | $757K | 0.0% | #1,719 of 1,769 |
| 39Lamar County, AL | 11 | 5 | 9.8 | $725K | −2.6% | #1,750 of 1,769 |
| 40Monroe County, AL | 9 | 7 | 9.5 | $726K | −3.8% | #1,759 of 1,769 |
| Russell County, AL | Not scored | 1 | 0.4 | $17.6M | −0.6% | |
| Chambers County, AL | Not scored | 4 | 3.0 | $2.5M | −0.9% | |
| Lawrence County, AL | Not scored | 4 | 2.9 | $2.8M | +2.3% | |
| Marion County, AL | Not scored | 3 | 2.8 | $2.6M | −0.3% | |
| Geneva County, AL | Not scored | 4 | 3.8 | $2M | +3.2% | |
| Winston County, AL | Not scored | 3 | 3.2 | $2.4M | +1.4% | |
| Randolph County, AL | Not scored | 4 | 4.3 | $1.8M | +4.8% | |
| Bibb County, AL | Not scored | 1 | 1.3 | $5.7M | +0.4% | |
| Marengo County, AL | Not scored | 0 | 0.0 | n/a | −5.0% | |
| Macon County, AL | Not scored | 2 | 2.8 | $2.5M | −6.8% | |
| Butler County, AL | Not scored | 1 | 1.3 | $5.4M | −4.8% | |
| Henry County, AL | Not scored | 3 | 4.2 | $1.9M | +7.1% | |
| Fayette County, AL | Not scored | 1 | 1.6 | $4.6M | −2.8% | |
| Cleburne County, AL | Not scored | 4 | 6.7 | $1.1M | +6.0% | |
| Washington County, AL | Not scored | 2 | 3.4 | $2.5M | −3.3% | |
| Hale County, AL | Not scored | 3 | 5.3 | $1.3M | +2.9% | |
| Clay County, AL | Not scored | 3 | 5.2 | $1.5M | −0.1% | |
| Crenshaw County, AL | Not scored | 2 | 3.8 | $1.9M | 0.0% | |
| Choctaw County, AL | Not scored | 2 | 3.8 | $1.9M | −5.7% | |
| Sumter County, AL | Not scored | 2 | 4.1 | $1.5M | −5.0% | |
| Conecuh County, AL | Not scored | 3 | 6.8 | $1M | −5.7% | |
| Coosa County, AL | Not scored | 1 | 2.3 | $3.3M | −1.7% | |
| Wilcox County, AL | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Bullock County, AL | Not scored | 1 | 2.7 | $2.2M | −4.5% | |
| Lowndes County, AL | Not scored | 0 | 0.0 | n/a | −9.0% | |
| Perry County, AL | Not scored | 0 | 0.0 | n/a | −12.2% | |
| Greene County, AL | Not scored | 0 | 0.0 | n/a | −8.2% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Alabama?
As of September 2026, map listings count 1,619 spas and skin care studios in Alabama. 201 of them (12%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 259 businesses with payroll classed as other personal care services in 2023, up 41.5% from 2019.
How much do households in Alabama spend on personal care products and services?
About $1.7B a year, or $839 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 1,619 spas and skin care studios on map listings, it comes to $1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 1,997,247 households in Alabama and national spending patterns by income.
How does Alabama compare with the U.S. for spas and skin care studios?
Alabama has 8.1 spas and skin care studios per 10,000 households, 30% below the U.S. rate of 11.5. Spending per studio is $1M, 18% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Alabama would have about 1,914, against 1,619 on map listings. There is one business with payroll in the industry for every 7,711 households, against one for every 4,055 across the U.S. The official count rose 41.5% from 2019 to 2023, against +29.8% for the U.S.
Which market in Alabama has the highest market score for spas and skin care studios?
Among 13 scored metro areas in or partly in Alabama, the Auburn-Opelika metro area scores highest, at 72 (upper middle). Among 13 scored small-town markets in or partly in Alabama, the Enterprise area scores highest, at 64 (upper middle). Among 40 scored counties in Alabama, Limestone County scores highest, at 79 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Alabama scores 61 for spas and skin care studios (upper middle), #11 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Alabama. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for spas and skin care studios across the U.S. · All business types in Alabama
Related business types in Alabama
- Salons, barbers and spas8,755 listings
- Hair salons4,586 listings
- Barbershops1,213 listings
- Nail salons1,210 listings
Screening a site or an acquisition in Alabama?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.