Beauty and personal care · County · Alabama
Salons, barbers and spas in Russell County, AL
The salons, barbers and spas in Russell County, AL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,809 of 2,385 scored counties
#36 of 63 scored counties in Alabama
- Listings
- 77
- 15 chain locations (19%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $17.6M
- On personal care products and services · $734 a household
- Spending per listing
- $228K
- 7% above the U.S.
- Listings per 10k households
- 32.2
- 32% below the U.S.
- Population, 2025
- 58,898
- −0.6% since 2020
See the salons, barbers and spas around any address in Russell County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Russell County is 38 (lower middle), #1,809 of 2,385 scored counties and #36 of 63 scored counties in Alabama. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 77 salons, barbers and spas in Russell County. 15 of them (19%) are chain locations, against 15% across the U.S. That is 32.2 per 10,000 households, 32% below the U.S. rate of 47.2.
Household spending on personal care products and services in Russell County comes to about $17.6M a year: $734 per household, 27% below the U.S. average. That works out to $228K per business, 7% above the U.S. figure of $213K.
In 2023, official counts showed 12 businesses with payroll in Russell County classed as personal care services. That is one for every 1,995 households, against one for every 804 across the U.S. Population estimates show Russell County declined 0.6% from 2020 to 2025, against +3.1% for the U.S.
How Russell County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Russell County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.2 | 43.8 | 47.2 |
| Spending per listing | $228K | $191K | $213K |
| Households per official establishment | 1,995 | 1,441 | 804 |
| Official establishment growth, 2019–2023 | n/a | +18.2% | +14.1% |
| Population growth, 2020–2025 | −0.6% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $734 | $839 | $1,005 |
| Median household income | $51,197 | $63,999 | $80,734 |
| Groundwork market score | 38 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 12
- Employees, 2023
- 74
- Annual payroll, 2023
- $1M
- One-person businesses, 2023
- 400Businesses with no payroll
- Map listings, September 2026
- 7715 chain locations
- Listings at the U.S. rate for this spending
- 83The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Russell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Russell County
- Population, 2025 estimate
- 58,898−0.6% since 2020
- Households
- 23,938
- Median age
- 38.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 641 sq. mi.
- People per square mile
- 92
- Median household income
- $51,197+20.6% vs. 2015–2019, before inflation
- Average household income
- $67,551
- Median home value
- $165,700
- Jobs located here
- 13,941
- Daytime population
- 51,647Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Russell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for salons, barbers and spas, numbered among those based in Alabama, with Russell County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chilton County, AL | 74 | 43 | 24.1 | $336K | +5.9% | #190 of 2,385 |
| 2Limestone County, AL | 74 | 136 | 33.2 | $287K | +18.0% | #195 of 2,385 |
| 3Henry County, AL | 73 | 12 | 17.0 | $469K | +7.1% | #202 of 2,385 |
| 4Lawrence County, AL | 69 | 34 | 25.0 | $328K | +2.3% | #318 of 2,385 |
| 5St. Clair County, AL | 67 | 102 | 29.1 | $302K | +7.1% | #388 of 2,385 |
| 6Blount County, AL | 66 | 60 | 27.1 | $302K | +1.8% | #431 of 2,385 |
| 7Elmore County, AL | 66 | 97 | 29.5 | $302K | +4.2% | #432 of 2,385 |
| 8Geneva County, AL | 63 | 25 | 23.5 | $316K | +3.2% | #533 of 2,385 |
| 9Randolph County, AL | 59 | 26 | 28.0 | $270K | +4.8% | #706 of 2,385 |
| 10Talladega County, AL | 58 | 88 | 26.2 | $292K | +0.3% | #745 of 2,385 |
| 36Russell County, AL | 38 | 77 | 32.2 | $228K | −0.6% | #1,809 of 2,385 |
Other business types in Russell County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons47
- Barbershops9
- Nail salons26
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Russell County, AL?
Russell County has 77 salons, barbers and spas on map listings as of September 2026. 15 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 12 businesses with payroll classed as personal care services in 2023. Official counts list 400 one-person businesses without payroll.
How much do households in Russell County, AL spend on personal care products and services?
About $17.6M a year, or $734 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 77 salons, barbers and spas on map listings, it comes to $228K per business. It is estimated from the incomes of the 23,938 households in Russell County and national spending patterns by income.
How does Russell County, AL compare with the U.S. for salons, barbers and spas?
Russell County has 32.2 salons, barbers and spas per 10,000 households, 32% below the U.S. rate of 47.2. Spending per business is $228K, 7% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Russell County would have about 83, against 77 on map listings. There is one business with payroll in the industry for every 1,995 households, against one for every 804 across the U.S.
How fast is Russell County, AL growing?
Population estimates put Russell County at 58,898 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 23,938 households. Median household income in Russell County is $51,197, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Russell County scores 38 for salons, barbers and spas (lower middle), #1,809 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Russell County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Russell County
Screening a site or an acquisition in Russell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.