Beauty and personal care · Metro area · Alabama
Salons, barbers and spas in the Decatur, AL metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Decatur, AL metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #153 of 387 scored metro areas
#2 of 12 scored metro areas based in Alabama
- Listings
- 250
- 47 chain locations (19%)
- Official establishments
- 31
- +19.2% since 2019
- Household spending a year
- $53.4M
- On personal care products and services · $852 a household
- Spending per listing
- $214K
- In line with the U.S.
- Listings per 10k households
- 39.9
- 15% below the U.S.
- Population, 2025
- 160,326
- +2.5% since 2020
See the salons, barbers and spas around any address in the Decatur metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Decatur metro area spend about $53.4M a year on personal care products and services, or $852 per household, 15% below the U.S. average. That works out to $214K per business, in line with the U.S. figure of $213K.
There are 250 salons, barbers and spas on map listings in the Decatur metro area as of September 2026. Chain locations make up 19% of them, against 15% across the U.S. That is 39.9 per 10,000 households, 15% below the U.S. rate of 47.2.
In 2023, official counts showed 31 businesses with payroll in the Decatur metro area classed as personal care services, up 19.2% from 2019. That is one for every 2,022 households, against one for every 804 across the U.S. Official counts also show 678 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $500K has gone to businesses classed as personal care services in the Decatur metro area.
Population estimates show the Decatur metro area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Decatur metro area is 54 (upper middle), #153 of 387 scored metro areas and #2 of 12 scored metro areas based in Alabama.
How the Decatur metro area compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Decatur metro area | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 39.9 | 43.8 | 47.2 |
| Spending per listing | $214K | $191K | $213K |
| Households per official establishment | 2,022 | 1,441 | 804 |
| Official establishment growth, 2019–2023 | +19.2% | +18.2% | +14.1% |
| Population growth, 2020–2025 | +2.5% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $852 | $839 | $1,005 |
| Median household income | $68,116 | $63,999 | $80,734 |
| Groundwork market score | 54 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 31+19.2% over the period
- Employees, 2023
- 152
- Annual payroll, 2023
- $4.6M
- One-person businesses, 2023
- 678Businesses with no payroll
- Map listings, September 2026
- 25047 chain locations
- Listings at the U.S. rate for this spending
- 251The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $500K
SBA-backed loans to businesses classed as personal care services in the Decatur metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Decatur metro area
- Population, 2025 estimate
- 160,326+2.5% since 2020
- Households
- 62,667
- Median age
- 41.4
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 1,270 sq. mi.
- People per square mile
- 124
- Median household income
- $68,116+35.1% vs. 2015–2019, before inflation
- Average household income
- $87,472
- Median home value
- $202,500
- Jobs located here
- 58,542
- Daytime population
- 149,857Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Decatur metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Alabama
Every Alabama market ranked →The highest-scoring metro areas in Alabama for salons, barbers and spas, numbered among those based in Alabama, with the Decatur metro area marked.
Top metro areas in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Auburn-Opelika, AL | 72 | 229 | 29.9 | $279K | +7.1% | #15 of 387 |
| 2Decatur, AL | 54 | 250 | 39.9 | $214K | +2.5% | #153 of 387 |
| 3Huntsville, AL | 54 | 1,141 | 55.4 | $175K | +12.5% | #155 of 387 |
| 4Tuscaloosa, AL | 51 | 385 | 36.4 | $225K | +2.9% | #183 of 387 |
| 5Daphne-Fairhope-Foley, AL | 44 | 533 | 54.1 | $169K | +14.8% | #266 of 387 |
| 6Florence-Muscle Shoals, AL | 43 | 289 | 45.5 | $179K | +3.5% | #274 of 387 |
| 7Montgomery, AL | 39 | 647 | 42.7 | $195K | +0.9% | #304 of 387 |
| 8Birmingham, AL | 39 | 2,209 | 47.5 | $187K | +1.4% | #305 of 387 |
| 9Gadsden, AL | 34 | 178 | 45.2 | $168K | +0.4% | #341 of 387 |
| 10Dothan, AL | 30 | 310 | 50.8 | $156K | +3.4% | #365 of 387 |
Other business types in the Decatur metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons46
- Barbershops29
- Nail salons59
- Spas and skin care66
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Decatur, AL metro area?
As of September 2026, map listings count 250 salons, barbers and spas in the Decatur metro area. 47 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 31 businesses with payroll classed as personal care services in 2023, up 19.2% from 2019. Another 678 one-person businesses have no payroll, by official counts.
How much do households in the Decatur, AL metro area spend on personal care products and services?
About $53.4M a year, or $852 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 250 salons, barbers and spas on map listings, it comes to $214K per business. It is estimated from the incomes of the 62,667 households in the Decatur metro area and national spending patterns by income.
How does the Decatur, AL metro area compare with the U.S. for salons, barbers and spas?
The Decatur metro area has 39.9 salons, barbers and spas per 10,000 households, 15% below the U.S. rate of 47.2. Spending per business is $214K, in line with the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Decatur metro area would have about 251, against 250 on map listings. There is one business with payroll in the industry for every 2,022 households, against one for every 804 across the U.S. The official count rose 19.2% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Decatur, AL metro area growing?
Population estimates put the Decatur metro area at 160,326 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 62,667 households. The median household income in the Decatur metro area is $68,116 a year, 16% below the U.S. median of $80,734. That rose 35.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Decatur metro area scores 54 for salons, barbers and spas (upper middle), #153 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Decatur metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Decatur metro area
Screening a site or an acquisition in the Decatur metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.