Beauty and personal care · Small-town market · Alabama
Salons, barbers and spas in the Fort Payne, AL area
The salons, barbers and spas in the Fort Payne, AL area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #171 of 538 scored small-town markets
#3 of 12 scored small-town markets based in Alabama
- Listings
- 86
- 15 chain locations (17%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $19.2M
- On personal care products and services · $732 a household
- Spending per listing
- $223K
- 5% above the U.S.
- Listings per 10k households
- 32.8
- 31% below the U.S.
- Population, 2025
- 74,085
- +3.4% since 2020
See the salons, barbers and spas around any address in the Fort Payne area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fort Payne area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Fort Payne area comes to about $19.2M a year: $732 per household, 27% below the U.S. average. That works out to $223K per business, 5% above the U.S. figure of $213K.
There are 86 salons, barbers and spas on map listings in the Fort Payne area as of September 2026. Of those, 15 are chain locations, or 17%, against 15% across the U.S. That comes to 32.8 for every 10,000 households, 31% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in the Fort Payne area was 3 in 2023. That is one for every 8,727 households, against one for every 804 across the U.S. Another 247 one-person businesses have no payroll, by official counts.
Population estimates show the Fort Payne area grew 3.4% from 2020 to 2025, in step with the U.S. (+3.1%). For salons, barbers and spas, the Fort Payne area has a Groundwork market score of 58 (upper middle): #171 of 538 scored small-town markets and #3 of 12 scored small-town markets based in Alabama.
How the Fort Payne area compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fort Payne area | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.8 | 43.8 | 47.2 |
| Spending per listing | $223K | $191K | $213K |
| Households per official establishment | 8,727 | 1,441 | 804 |
| Official establishment growth, 2019–2023 | n/a | +18.2% | +14.1% |
| Population growth, 2020–2025 | +3.4% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $732 | $839 | $1,005 |
| Median household income | $51,204 | $63,999 | $80,734 |
| Groundwork market score | 58 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 16
- Annual payroll, 2023
- $228K
- One-person businesses, 2023
- 247Businesses with no payroll
- Map listings, September 2026
- 8615 chain locations
- Listings at the U.S. rate for this spending
- 90The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Fort Payne area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fort Payne area
- Population, 2025 estimate
- 74,085+3.4% since 2020
- Households
- 26,181
- Median age
- 40.0
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 777 sq. mi.
- People per square mile
- 93
- Median household income
- $51,204+26.6% vs. 2015–2019, before inflation
- Average household income
- $68,235
- Median home value
- $152,700
- Jobs located here
- 22,918
- Daytime population
- 67,317Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fort Payne area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Fort Payne area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Alabama
Every Alabama market ranked →The highest-scoring small-town markets in Alabama for salons, barbers and spas, numbered among those based in Alabama (a market based in another state is listed without a number), with the Fort Payne area marked.
Top small-town markets in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Talladega-Sylacauga, AL | 66 | 91 | 23.9 | $319K | 0.0% | #78 of 538 |
| 2Ozark, AL | 64 | 56 | 28.4 | $268K | +1.3% | #99 of 538 |
| 3Fort Payne, AL | 58 | 86 | 32.8 | $223K | +3.4% | #171 of 538 |
| 4Cullman, AL | 56 | 129 | 36.5 | $224K | +6.7% | #204 of 538 |
| 5Scottsboro, AL | 54 | 64 | 29.4 | $257K | +3.3% | #222 of 538 |
| 6Alexander City, AL | 50 | 60 | 35.1 | $222K | −0.8% | #275 of 538 |
| 7Russellville, AL | 49 | 43 | 36.0 | $206K | +1.1% | #291 of 538 |
| LaGrange, GA-AL | 47 | 178 | 44.1 | $176K | +3.0% | #320 of 538 |
| 8Enterprise, AL | 46 | 85 | 40.5 | $209K | +6.3% | #325 of 538 |
| 9Albertville, AL | 41 | 194 | 53.2 | $156K | +6.0% | #385 of 538 |
Other business types in the Fort Payne area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons40
- Barbershops32
- Nail salons59
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Fort Payne, AL area?
As of September 2026, map listings count 86 salons, barbers and spas in the Fort Payne area. 15 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Official counts list 247 one-person businesses without payroll.
How much do households in the Fort Payne, AL area spend on personal care products and services?
About $19.2M a year, or $732 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 86 salons, barbers and spas on map listings, it comes to $223K per business. It is estimated from the incomes of the 26,181 households in the Fort Payne area and national spending patterns by income.
How does the Fort Payne, AL area compare with the U.S. for salons, barbers and spas?
The Fort Payne area has 32.8 salons, barbers and spas per 10,000 households, 31% below the U.S. rate of 47.2. Spending per business is $223K, 5% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Fort Payne area would have about 90, against 86 on map listings. There is one business with payroll in the industry for every 8,727 households, against one for every 804 across the U.S.
How fast is the Fort Payne, AL area growing?
Population estimates put the Fort Payne area at 74,085 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 26,181 households. The median household income in the Fort Payne area is $51,204 a year, 37% below the U.S. median of $80,734. That rose 26.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fort Payne area scores 58 for salons, barbers and spas (upper middle), #171 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fort Payne area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Fort Payne area
Screening a site or an acquisition in the Fort Payne area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fort Payne area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.