Beauty and personal care · Metro area · Alabama
Salons, barbers and spas in the Dothan, AL metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Dothan, AL metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #365 of 387 scored metro areas
#10 of 12 scored metro areas based in Alabama
- Listings
- 310
- 58 chain locations (19%)
- Official establishments
- 54
- +10.2% since 2019
- Household spending a year
- $48.3M
- On personal care products and services · $791 a household
- Spending per listing
- $156K
- 27% below the U.S.
- Listings per 10k households
- 50.8
- 8% above the U.S.
- Population, 2025
- 156,266
- +3.4% since 2020
See the salons, barbers and spas around any address in the Dothan metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Dothan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, the Dothan metro area has a Groundwork market score of 30 (lower middle): #365 of 387 scored metro areas and #10 of 12 scored metro areas based in Alabama. That puts it in the bottom quarter of metro areas.
At $791 per household (21% below the U.S. average), households in the Dothan metro area spend about $48.3M a year on personal care products and services. Spread across 310 salons, barbers and spas, that is $156K per business, 27% below the U.S. figure of $213K.
There are 310 salons, barbers and spas on map listings in the Dothan metro area as of September 2026. 58 of them (19%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 50.8, 8% above the U.S. rate of 47.2.
Official counts show 54 businesses with payroll classed as personal care services in the Dothan metro area in 2023, up 10.2% from 2019. That is one for every 1,130 households, against one for every 804 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1.2M have gone to businesses classed as personal care services in the Dothan metro area. Population estimates put the population change in the Dothan metro area from 2020 to 2025 at +3.4%, in step with the U.S. (+3.1%).
How the Dothan metro area compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dothan metro area | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 50.8 | 43.8 | 47.2 |
| Spending per listing | $156K | $191K | $213K |
| Households per official establishment | 1,130 | 1,441 | 804 |
| Official establishment growth, 2019–2023 | +10.2% | +18.2% | +14.1% |
| Population growth, 2020–2025 | +3.4% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $791 | $839 | $1,005 |
| Median household income | $57,791 | $63,999 | $80,734 |
| Groundwork market score | 30 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 54+10.2% over the period
- Employees, 2023
- 195
- Annual payroll, 2023
- $4.5M
- One-person businesses, 2023
- 903Businesses with no payroll
- Map listings, September 2026
- 31058 chain locations
- Listings at the U.S. rate for this spending
- 227The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.2M
SBA-backed loans to businesses classed as personal care services in the Dothan metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Dothan metro area
- Population, 2025 estimate
- 156,266+3.4% since 2020
- Households
- 61,011
- Median age
- 41.7
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 1,716 sq. mi.
- People per square mile
- 89
- Median household income
- $57,791+24.7% vs. 2015–2019, before inflation
- Average household income
- $79,162
- Median home value
- $170,700
- Jobs located here
- 61,492
- Daytime population
- 152,147Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Dothan metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Dothan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Alabama
Every Alabama market ranked →The highest-scoring metro areas in Alabama for salons, barbers and spas, numbered among those based in Alabama, with the Dothan metro area marked.
Top metro areas in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Auburn-Opelika, AL | 72 | 229 | 29.9 | $279K | +7.1% | #15 of 387 |
| 2Decatur, AL | 54 | 250 | 39.9 | $214K | +2.5% | #153 of 387 |
| 3Huntsville, AL | 54 | 1,141 | 55.4 | $175K | +12.5% | #155 of 387 |
| 4Tuscaloosa, AL | 51 | 385 | 36.4 | $225K | +2.9% | #183 of 387 |
| 5Daphne-Fairhope-Foley, AL | 44 | 533 | 54.1 | $169K | +14.8% | #266 of 387 |
| 6Florence-Muscle Shoals, AL | 43 | 289 | 45.5 | $179K | +3.5% | #274 of 387 |
| 7Montgomery, AL | 39 | 647 | 42.7 | $195K | +0.9% | #304 of 387 |
| 8Birmingham, AL | 39 | 2,209 | 47.5 | $187K | +1.4% | #305 of 387 |
| 9Gadsden, AL | 34 | 178 | 45.2 | $168K | +0.4% | #341 of 387 |
| 10Dothan, AL | 30 | 310 | 50.8 | $156K | +3.4% | #365 of 387 |
Other business types in the Dothan metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas30
- Hair salons35
- Barbershops30
- Nail salons22
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Dothan, AL metro area?
As of September 2026, map listings count 310 salons, barbers and spas in the Dothan metro area. 58 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 54 businesses with payroll classed as personal care services in 2023, up 10.2% from 2019. Another 903 one-person businesses have no payroll, by official counts.
How much do households in the Dothan, AL metro area spend on personal care products and services?
About $48.3M a year, or $791 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 310 salons, barbers and spas on map listings, it comes to $156K per business. It is estimated from the incomes of the 61,011 households in the Dothan metro area and national spending patterns by income.
How does the Dothan, AL metro area compare with the U.S. for salons, barbers and spas?
The Dothan metro area has 50.8 salons, barbers and spas per 10,000 households, 8% above the U.S. rate of 47.2. Spending per business is $156K, 27% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Dothan metro area would have about 227, against 310 on map listings. There is one business with payroll in the industry for every 1,130 households, against one for every 804 across the U.S. The official count rose 10.2% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Dothan, AL metro area growing?
Population estimates put the Dothan metro area at 156,266 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 61,011 households. The median household income in the Dothan metro area is $57,791 a year, 28% below the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Dothan metro area scores 30 for salons, barbers and spas (lower middle), #365 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Dothan metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Dothan metro area
Screening a site or an acquisition in the Dothan metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Dothan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.