Beauty and personal care · Metro area · Alabama
Salons, barbers and spas in the Florence-Muscle Shoals, AL metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Florence-Muscle Shoals, AL metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #274 of 387 scored metro areas
#6 of 12 scored metro areas based in Alabama
- Listings
- 289
- 58 chain locations (20%)
- Official establishments
- 41
- +10.8% since 2019
- Household spending a year
- $51.6M
- On personal care products and services · $812 a household
- Spending per listing
- $179K
- 16% below the U.S.
- Listings per 10k households
- 45.5
- 4% below the U.S.
- Population, 2025
- 156,609
- +3.5% since 2020
See the salons, barbers and spas around any address in the Florence-Muscle Shoals metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Florence-Muscle Shoals metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 289 salons, barbers and spas in the Florence-Muscle Shoals metro area. 58 of them (20%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 45.5, 4% below the U.S. rate of 47.2.
At $812 per household (19% below the U.S. average), households in the Florence-Muscle Shoals metro area spend about $51.6M a year on personal care products and services. Spread across 289 salons, barbers and spas, that is $179K per business, 16% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Florence-Muscle Shoals metro area was 41 in 2023, up 10.8% from 2019. That is one for every 1,550 households, against one for every 804 across the U.S. Official counts list 657 one-person businesses without payroll.
Population estimates put the population change in the Florence-Muscle Shoals metro area from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%). The Florence-Muscle Shoals metro area scores 43 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #274 of 387 scored metro areas and #6 of 12 scored metro areas based in Alabama.
How the Florence-Muscle Shoals metro area compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Florence-Muscle Shoals metro area | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.5 | 43.8 | 47.2 |
| Spending per listing | $179K | $191K | $213K |
| Households per official establishment | 1,550 | 1,441 | 804 |
| Official establishment growth, 2019–2023 | +10.8% | +18.2% | +14.1% |
| Population growth, 2020–2025 | +3.5% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $812 | $839 | $1,005 |
| Median household income | $61,891 | $63,999 | $80,734 |
| Groundwork market score | 43 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 41+10.8% over the period
- Employees, 2023
- 149
- Annual payroll, 2023
- $3M
- One-person businesses, 2023
- 657Businesses with no payroll
- Map listings, September 2026
- 28958 chain locations
- Listings at the U.S. rate for this spending
- 243The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Florence-Muscle Shoals metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Florence-Muscle Shoals metro area
- Population, 2025 estimate
- 156,609+3.5% since 2020
- Households
- 63,559
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 1,261 sq. mi.
- People per square mile
- 122
- Median household income
- $61,891+28.7% vs. 2015–2019, before inflation
- Average household income
- $81,683
- Median home value
- $187,400
- Jobs located here
- 54,714
- Daytime population
- 149,641Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Florence-Muscle Shoals metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Florence-Muscle Shoals metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Alabama
Every Alabama market ranked →The highest-scoring metro areas in Alabama for salons, barbers and spas, numbered among those based in Alabama, with the Florence-Muscle Shoals metro area marked.
Top metro areas in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Auburn-Opelika, AL | 72 | 229 | 29.9 | $279K | +7.1% | #15 of 387 |
| 2Decatur, AL | 54 | 250 | 39.9 | $214K | +2.5% | #153 of 387 |
| 3Huntsville, AL | 54 | 1,141 | 55.4 | $175K | +12.5% | #155 of 387 |
| 4Tuscaloosa, AL | 51 | 385 | 36.4 | $225K | +2.9% | #183 of 387 |
| 5Daphne-Fairhope-Foley, AL | 44 | 533 | 54.1 | $169K | +14.8% | #266 of 387 |
| 6Florence-Muscle Shoals, AL | 43 | 289 | 45.5 | $179K | +3.5% | #274 of 387 |
| 7Montgomery, AL | 39 | 647 | 42.7 | $195K | +0.9% | #304 of 387 |
| 8Birmingham, AL | 39 | 2,209 | 47.5 | $187K | +1.4% | #305 of 387 |
| 9Gadsden, AL | 34 | 178 | 45.2 | $168K | +0.4% | #341 of 387 |
| 10Dothan, AL | 30 | 310 | 50.8 | $156K | +3.4% | #365 of 387 |
Other business types in the Florence-Muscle Shoals metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas43
- Hair salons40
- Barbershops35
- Nail salons44
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Florence-Muscle Shoals, AL metro area?
The Florence-Muscle Shoals metro area has 289 salons, barbers and spas on map listings as of September 2026. 58 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 41 businesses with payroll classed as personal care services in 2023, up 10.8% from 2019. Official counts also show 657 one-person businesses without payroll.
How much do households in the Florence-Muscle Shoals, AL metro area spend on personal care products and services?
About $51.6M a year, or $812 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 289 salons, barbers and spas on map listings, it comes to $179K per business. It is estimated from the incomes of the 63,559 households in the Florence-Muscle Shoals metro area and national spending patterns by income.
How does the Florence-Muscle Shoals, AL metro area compare with the U.S. for salons, barbers and spas?
The Florence-Muscle Shoals metro area has 45.5 salons, barbers and spas per 10,000 households, 4% below the U.S. rate of 47.2. Spending per business is $179K, 16% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Florence-Muscle Shoals metro area would have about 243, against 289 on map listings. There is one business with payroll in the industry for every 1,550 households, against one for every 804 across the U.S. The official count rose 10.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Florence-Muscle Shoals, AL metro area growing?
Population estimates put the Florence-Muscle Shoals metro area at 156,609 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 63,559 households. Median household income in the Florence-Muscle Shoals metro area is $61,891, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Florence-Muscle Shoals metro area scores 43 for salons, barbers and spas (lower middle), #274 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Florence-Muscle Shoals metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Florence-Muscle Shoals metro area
Screening a site or an acquisition in the Florence-Muscle Shoals metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Florence-Muscle Shoals metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.