Beauty and personal care · County · Alabama
Salons, barbers and spas in Covington County, AL
The salons, barbers and spas in Covington County, AL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,855 of 2,385 scored counties
#38 of 63 scored counties in Alabama
- Listings
- 52
- 6 chain locations (12%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $11.2M
- On personal care products and services · $764 a household
- Spending per listing
- $215K
- In line with the U.S.
- Listings per 10k households
- 35.5
- 25% below the U.S.
- Population, 2025
- 37,947
- +1.2% since 2020
See the salons, barbers and spas around any address in Covington County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Covington County has a Groundwork market score of 37 (lower middle): #1,855 of 2,385 scored counties and #38 of 63 scored counties in Alabama. That puts it in the bottom quarter of counties.
Households in Covington County spend about $11.2M a year on personal care products and services, or $764 per household, 24% below the U.S. average. That works out to $215K per business, in line with the U.S. figure of $213K.
Covington County has 52 salons, barbers and spas on map listings as of September 2026. 6 of them (12%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 35.5, 25% below the U.S. rate of 47.2.
Official counts show 10 businesses with payroll classed as personal care services in Covington County in 2023. That is one for every 1,464 households, against one for every 804 across the U.S. Population estimates show Covington County grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%).
How Covington County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Covington County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.5 | 43.8 | 47.2 |
| Spending per listing | $215K | $191K | $213K |
| Households per official establishment | 1,464 | 1,441 | 804 |
| Official establishment growth, 2019–2023 | n/a | +18.2% | +14.1% |
| Population growth, 2020–2025 | +1.2% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $764 | $839 | $1,005 |
| Median household income | $52,456 | $63,999 | $80,734 |
| Groundwork market score | 37 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 10
- Employees, 2023
- 26
- Annual payroll, 2023
- $800K
- One-person businesses, 2023
- 139Businesses with no payroll
- Map listings, September 2026
- 526 chain locations
- Listings at the U.S. rate for this spending
- 53The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Covington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Covington County
- Population, 2025 estimate
- 37,947+1.2% since 2020
- Households
- 14,642
- Median age
- 43.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 1,031 sq. mi.
- People per square mile
- 37
- Median household income
- $52,456+24.3% vs. 2015–2019, before inflation
- Average household income
- $74,062
- Median home value
- $152,100
- Jobs located here
- 11,850
- Daytime population
- 35,530Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Covington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for salons, barbers and spas, numbered among those based in Alabama, with Covington County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chilton County, AL | 74 | 43 | 24.1 | $336K | +5.9% | #190 of 2,385 |
| 2Limestone County, AL | 74 | 136 | 33.2 | $287K | +18.0% | #195 of 2,385 |
| 3Henry County, AL | 73 | 12 | 17.0 | $469K | +7.1% | #202 of 2,385 |
| 4Lawrence County, AL | 69 | 34 | 25.0 | $328K | +2.3% | #318 of 2,385 |
| 5St. Clair County, AL | 67 | 102 | 29.1 | $302K | +7.1% | #388 of 2,385 |
| 6Blount County, AL | 66 | 60 | 27.1 | $302K | +1.8% | #431 of 2,385 |
| 7Elmore County, AL | 66 | 97 | 29.5 | $302K | +4.2% | #432 of 2,385 |
| 8Geneva County, AL | 63 | 25 | 23.5 | $316K | +3.2% | #533 of 2,385 |
| 9Randolph County, AL | 59 | 26 | 28.0 | $270K | +4.8% | #706 of 2,385 |
| 10Talladega County, AL | 58 | 88 | 26.2 | $292K | +0.3% | #745 of 2,385 |
| 38Covington County, AL | 37 | 52 | 35.5 | $215K | +1.2% | #1,855 of 2,385 |
Other business types in Covington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons44
- Barbershops21
- Nail salons26
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Covington County, AL?
Map listings as of September 2026 show 52 salons, barbers and spas in Covington County. 6 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 10 businesses with payroll classed as personal care services in 2023. Another 139 one-person businesses have no payroll, by official counts.
How much do households in Covington County, AL spend on personal care products and services?
About $11.2M a year, or $764 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 52 salons, barbers and spas on map listings, it comes to $215K per business. It is estimated from the incomes of the 14,642 households in Covington County and national spending patterns by income.
How does Covington County, AL compare with the U.S. for salons, barbers and spas?
Covington County has 35.5 salons, barbers and spas per 10,000 households, 25% below the U.S. rate of 47.2. Spending per business is $215K, in line with the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Covington County would have about 53, against 52 on map listings. There is one business with payroll in the industry for every 1,464 households, against one for every 804 across the U.S.
How fast is Covington County, AL growing?
Population estimates put Covington County at 37,947 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 14,642 households. The median household income in Covington County is $52,456 a year, 35% below the U.S. median of $80,734. That rose 24.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Covington County scores 37 for salons, barbers and spas (lower middle), #1,855 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Covington County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Covington County
Screening a site or an acquisition in Covington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.