State profile · 56 business types

Mississippi market data

How Mississippi compares with the 50 states and DC for 56 business types: competitors, household spending, official counts and growth.

Population, 2025: 2,954,160; −0.1% since 2020
Households: 1,145,431
Median household income: $56,447; +25.2% vs. 2015–2019, before inflation
Median home value: $169,800
Jobs located here: 1,144,581

A site report maps the competitors on map listings around any address in Mississippi by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Mississippi has an estimated 2,954,160 people and 1,145,431 households. Population estimates show Mississippi declined 0.1% from 2020 to 2025, against +3.1% for the U.S. Median household income in Mississippi is $56,447, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.

Relative to the U.S., household spending in Mississippi runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).

By the Groundwork market score, Mississippi’s highest ranks among the 50 states and DC are for house cleaning businesses (#9), real estate businesses (#11) and pet stores (#12).

Against the U.S., map listings per household run highest for funeral homes (2.1 times the U.S. rate) and lowest for urgent care and walk-in clinics (60% below the U.S. rate).

All 56 business types in Mississippi

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Mississippi: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	11,414	99.6	91	$330K	4,982	25	#47 of 51
Sit-down restaurants	6,346	55.4	90	$593K	1,752	33	#45 of 51
Fast food and sandwich shops	1,923	16.8	126	$2M	2,498	8	#51 of 51
Pizza	637	5.6	70	$5.9M	2,498	34	#46 of 51
Coffee shops and cafes	1,056	9.2	84	$3.6M	616	33	#41 of 51
Bakeries and dessert shops	966	8.4	86	$3.9M	661	32	#45 of 51
Groceries and convenience
Grocery and convenience stores	2,809	24.5	131	$2.3M	796	16	#50 of 51
Grocery stores	923	8.1	119	$6.9M	405	25	#47 of 51
Convenience stores	1,439	12.6	158	$4.4M	391	10	#51 of 51
Auto
Auto repair and car care	4,277	37.3	104	$238K	1,567	32	#45 of 51
Auto repair shops	2,395	20.9	97	$426K	1,016	37	#42 of 51
Collision repair and body shops	318	2.8	90	$3.2M	303	40	#36 of 51
Car washes and detailing	407	3.6	95	$2.5M	104	48	#28 of 51
Tire shops	603	5.3	139	$1.7M	274	11	#50 of 51
Oil change and quick lube	99	0.9	129	$10.3M	142	11	#49 of 50
Gas stations	2,185	19.1	175	$1.5M	1,895	18	#49 of 51
Insurance agencies	1,863	16.3	104	$1.5M	1,233	54	#25 of 51
Beauty and personal care
Salons, barbers and spas	4,751	41.5	88	$190K	615	33	#47 of 51
Hair salons	2,519	22.0	94	$358K	302	32	#47 of 51
Barbershops	677	5.9	111	$1.3M	28	27	#49 of 51
Nail salons	678	5.9	98	$1.3M	164	22	#50 of 51
Spas and skin care	803	7.0	61	$1.1M	106	55	#18 of 51
Fitness and classes
Gyms, studios and classes	1,292	11.3	76	$516K	377	30	#47 of 51
Gyms	801	7.0	92	$832K	255	27	#50 of 51
Yoga, Pilates and fitness studios	110	1.0	42	$6.1M	255	59	#14 of 51
Martial arts and dance studios	381	3.3	67	$1.7M	122	35	#44 of 51
Health care
Doctors, dentists and clinics	7,857	68.6	81	$145K	3,286	35	#44 of 51
Dentists and orthodontists	1,201	10.5	80	$946K	915	30	#47 of 51
Primary care and pediatrics	971	8.5	118	$1.2M	1,514	18	#50 of 51
Urgent care and walk-in clinics	26	0.2	40	$43.7M	105	41	#31 of 50
Chiropractors	296	2.6	48	$3.8M	152	61	#14 of 51
Physical therapy	614	5.4	100	$1.9M	401	29	#44 of 51
Optometrists and eye care	442	3.9	95	$2.6M	199	16	#51 of 51
Pets
Pet businesses	945	8.3	80	$938K	445	54	#22 of 51
Veterinarians	376	3.3	100	$2.4M	283	35	#36 of 51
Pet grooming and boarding	271	2.4	67	$3.3M	115	63	#13 of 51
Pet stores	143	1.2	60	$6.2M	47	63	#12 of 51
Child care
Child care and preschools	715	6.2	107	$591K	808	12	#51 of 51
Clothing and laundry
Clothing, shoes and laundry	3,163	27.6	118	$607K	1,365	5	#51 of 51
Clothing and shoe stores	2,541	22.2	137	$756K	1,217	4	#51 of 51
Laundromats	176	1.5	94	$10.9M	41	34	#42 of 51
Dry cleaners	147	1.3	100	$13.1M	107	17	#51 of 51
Home services
Home repair trades	984	8.6	69	$3M	1,302	55	#21 of 51
HVAC and plumbing	530	4.6	73	$5.5M	709	51	#27 of 51
Electricians	191	1.7	68	$15.2M	478	59	#16 of 51
Roofing and gutters	263	2.3	64	$11M	115	56	#19 of 51
Lawn, cleaning and pest control	665	5.8	69	$2.3M	1,203	65	#13 of 51
Landscaping and lawn care	352	3.1	65	$4.3M	601	64	#17 of 51
House cleaning	150	1.3	59	$10M	411	68	#9 of 51
Pest control	163	1.4	100	$9.2M	191	24	#50 of 51
Real estate
Real estate	2,616	22.8	59	138 (index)	1,230	60	#11 of 51
Real estate agents and brokers	2,015	17.6	58	143 (index)	577	60	#12 of 51
Property management	193	1.7	57	146 (index)	357	59	#16 of 51
Mortgage brokers and lenders	361	3.2	74	111 (index)	130	41	#33 of 51
Home inspectors	47	0.4	67	127 (index)	21	55	#19 of 50
Funeral services
Funeral homes	499	4.4	210	$313K	201	12	#51 of 51

Markets in Mississippi

Each market’s page covers every business type, with its figures against the state and the U.S.

Questions

How fast is Mississippi growing?

Population estimates put Mississippi at 2,954,160 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 1,145,431 households. Median household income rose 25.2% from the 2015–2019 survey, before inflation.

How much do households in Mississippi spend?

Households in Mississippi spend about $15.7B a year on rent and homeowner costs, $6.4B on groceries and $3.8B on food away from home. Set against the U.S., households in Mississippi spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).

Which business types rank highest in Mississippi?

Among the 50 states and DC, Mississippi ranks highest for house cleaning businesses (#9), real estate businesses (#11) and pet stores (#12) by the Groundwork market score.

How does Mississippi compare with the U.S.?

The median household income in Mississippi is $56,447 a year, 30% below the U.S. median of $80,734. The population fell 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $169,800, against $332,700 for the U.S. For its number of households, Mississippi has the most map listings, relative to the U.S., for funeral homes (2.1 times the U.S. rate) and the fewest for urgent care and walk-in clinics (60% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Mississippi. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.