County profile · Mississippi
Simpson County, MS market data
How Simpson County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 25,498
- −1.5% since 2020
- Households
- 9,543
- Median household income
- $56,381
- +28.6% vs. 2015–2019, before inflation
- Median home value
- $122,200
- Jobs located here
- 7,443
- Highest market score
- 60
- Real estate agents and brokers, #536 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Simpson County by name and distance, and the households and spending within reach. Or open the report at the center of Simpson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Simpson County has an estimated 25,498 people and 9,543 households. Between 2020 and 2025, the population of Simpson County declined 1.5%, against +3.1% for the U.S. Median household income in Simpson County is $56,381, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.6%, before inflation.
Relative to the U.S., household spending in Simpson County runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in Simpson County, real estate agents and brokers (60), real estate businesses (60) and pet businesses (51) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #536 of 2,176 scored counties.
Simpson County is part of the Jackson metro area. Against the U.S., map listings per household run highest for funeral homes (5.5 times the U.S. rate) and lowest for medical and dental practices (48% below the U.S. rate).
All 56 business types in Simpson County
Highest Groundwork market score first. Each score compares Simpson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 60 | #536 of 2,176 | 5 | 5.2 | Index only | 477 | Under 3 |
| Real estate | 60 | #555 of 2,229 | 7 | 7.3 | Index only | 429 | Under 3 |
| Pet businesses | 51 | #1,049 of 2,200 | 10 | 10.5 | $719K | 82 | 3 |
| Insurance agencies | 49 | #1,133 of 2,272 | 16 | 16.8 | $1.7M | 133 | 12 |
| Grocery stores | 48 | #1,083 of 2,070 | 6 | 6.3 | $8.8M | 94 | 3 |
| Home repair trades | 46 | #1,212 of 2,057 | 9 | 9.4 | $2.7M | 112 | 17 |
| Doctors, dentists and clinics | 44 | #1,452 of 2,394 | 42 | 44.0 | $222K | 146 | 17 |
| Sit-down restaurants | 41 | #1,598 of 2,405 | 51 | 53.4 | $603K | 91 | 7 |
| Hair salons | 40 | #1,628 of 2,339 | 15 | 15.7 | $496K | 115 | Under 3 |
| Dentists and orthodontists | 37 | #1,404 of 1,886 | 9 | 9.4 | $1M | 105 | 5 |
| Salons, barbers and spas | 37 | #1,845 of 2,385 | 28 | 29.3 | $266K | 125 | Under 3 |
| Restaurants and cafes | 34 | #1,872 of 2,405 | 94 | 98.5 | $327K | 88 | 33 |
| Bakeries and dessert shops | 33 | #1,525 of 1,889 | 7 | 7.3 | $4.4M | 106 | Under 3 |
| Gas stations | 32 | #1,893 of 2,358 | 21 | 22.0 | $1.5M | 62 | 20 |
| Funeral homes | 29 | #1,253 of 1,472 | 11 | 11.5 | $147K | 22 | Under 3 |
| Pizza | 29 | #1,814 of 2,090 | 7 | 7.3 | $4.4M | 86 | 23 |
| Auto repair and car care | 29 | #2,049 of 2,401 | 41 | 43.0 | $229K | 85 | 18 |
| Clothing, shoes and laundry | 27 | #1,918 of 2,210 | 21 | 22.0 | $749K | 85 | 7 |
| Grocery and convenience stores | 27 | #2,049 of 2,402 | 31 | 32.5 | $1.7M | 50 | 6 |
| Auto repair shops | 27 | #2,103 of 2,378 | 24 | 25.1 | $391K | 88 | 17 |
| Primary care and pediatrics | 25 | #1,485 of 1,656 | 11 | 11.5 | $848K | 48 | 9 |
| HVAC and plumbing | 25 | #1,578 of 1,707 | 7 | 7.3 | $3.5M | 73 | 12 |
| Child care and preschools | 23 | #1,438 of 1,611 | 6 | 6.3 | $545K | 54 | 6 |
| Gyms, studios and classes | 22 | #1,942 of 2,088 | 10 | 10.5 | $532K | 80 | Under 3 |
| Convenience stores | 22 | #2,002 of 2,261 | 21 | 22.0 | $2.5M | 32 | 3 |
| Barbershops | 21 | #1,209 of 1,356 | 5 | 5.2 | $1.5M | 79 | Under 3 |
| Clothing and shoe stores | 21 | #1,928 of 2,087 | 20 | 21.0 | $787K | 62 | 7 |
| Tire shops | 18 | #1,428 of 1,530 | 11 | 11.5 | $852K | 34 | Under 3 |
| Fast food and sandwich shops | 11 | #2,187 of 2,222 | 26 | 27.2 | $1.2M | 39 | 23 |
| Gyms | 10 | #1,747 of 1,792 | 9 | 9.4 | $591K | 45 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 4.2 | $7.7M | 208 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 4.2 | $1.9M | 111 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.2 | $1.8M | 71 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 4.2 | $2.3M | 97 | 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.1 | $2.4M | 88 | 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.1 | $4.7M | Too few | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.1 | Index only | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.1 | $4.7M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.1 | $3.7M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.0 | $9.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $15.7M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.0 | $24.5M | Too few | 5 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.0 | $12.5M | Too few | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.0 | $12.5M | Too few | 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.0 | $5.3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.0 | $24.5M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Simpson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.4M | $982 | 103 |
| Gasoline and other fuels | $31M | $3,249 | 125 |
| Food away from home | $30.8M | $3,224 | 79 |
| Groceries | $52.6M | $5,515 | 87 |
| Personal care products and services | $7.4M | $780 | 78 |
| Child care and other personal services | $3.3M | $343 | 59 |
| Memberships, classes and admissions | $5.3M | $557 | 57 |
| Medical and dental services | $9.3M | $977 | 76 |
| Pets | $7.2M | $754 | 83 |
| Clothing, shoes and related services | $15.7M | $1,648 | 80 |
| Vehicle insurance | $26.7M | $2,796 | 143 |
| Home repairs, maintenance and insurance | $24.5M | $2,563 | 85 |
| Lawn care, cleaning and other household services | $12.5M | $1,308 | 92 |
| Rent and homeowner costs | $130.1M | $13,631 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Simpson County
- Population, 2025 estimate
- 25,498−1.5% since 2020
- Households
- 9,543
- Median age
- 41.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 589 sq. mi.
- People per square mile
- 44
- Median household income
- $56,381+28.6% vs. 2015–2019, before inflation
- Average household income
- $74,917
- Median home value
- $122,200
- Jobs located here
- 7,443
- Daytime population
- 22,197Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Simpson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Simpson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Smith County, MS14,132 people
- Jefferson Davis County, MS11,117 people
- Covington County, MS18,148 people
- Rankin County, MS158,854 people
- Lawrence County, MS11,786 people
- Copiah County, MS27,855 people
- Hinds County, MS218,533 people
- Scott County, MS27,718 people
Questions
How fast is Simpson County, MS growing?
Population estimates put Simpson County at 25,498 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 9,543 households. Median household income rose 28.6% from the 2015–2019 survey, before inflation.
How much do households in Simpson County, MS spend?
Households in Simpson County spend about $130.1M a year on rent and homeowner costs, $52.6M on groceries and $31M on gasoline and other fuels. Set against the U.S., households in Simpson County spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in Simpson County, MS?
The highest Groundwork market scores in Simpson County are for real estate agents and brokers (60), real estate businesses (60) and pet businesses (51). Simpson County ranks #536 of 2,176 scored counties for real estate agents and brokers.
How does Simpson County, MS compare with the U.S.?
The median household income in Simpson County is $56,381 a year, 30% below the U.S. median of $80,734. The population fell 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $122,200, against $332,700 for the U.S. For its number of households, Simpson County has the most map listings, relative to the U.S., for funeral homes (5.5 times the U.S. rate) and the fewest for medical and dental practices (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Simpson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Simpson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in Simpson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Simpson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.