Small-town market profile · Mississippi
Starkville, MS area market data
Population, household spending and competition for 56 business types in the Starkville area, each scored against other small-town markets.
- Population, 2025
- 62,063
- +0.8% since 2020
- Households
- 25,913
- Median household income
- $48,750
- +18.6% vs. 2015–2019, before inflation
- Median home value
- $208,300
- Jobs located here
- 23,717
- Highest market score
- 73
- Auto repair and car care, #59 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Starkville area by name and distance, and the households and spending within reach. Or open the report at the center of the Starkville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 62,063 people live in the Starkville area, in 25,913 households. Population estimates show the Starkville area grew 0.8% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Starkville area is $48,750 a year, 40% below the U.S. median of $80,734. That rose 18.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Starkville area spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
The highest Groundwork market scores in the Starkville area are for auto repair and car care businesses (73), home repair companies (72) and HVAC and plumbing companies (72). The Starkville area ranks #59 of 538 scored small-town markets for auto repair and car care businesses.
The Starkville area takes in 2 counties: Oktibbeha County and Webster County. For its number of households, the Starkville area has the most map listings, relative to the U.S., for veterinarians (64% above the U.S. rate) and the fewest for home repair companies (66% below the U.S. rate).
All 56 business types in the Starkville area
Highest Groundwork market score first. Each score compares the Starkville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 73 | #59 of 538 | 59 | 22.8 | $387K | 144 | 23 |
| Home repair trades | 72 | #34 of 526 | 11 | 4.2 | $5.6M | 233 | 21 |
| HVAC and plumbing | 72 | #38 of 476 | 7 | 2.7 | $8.9M | 187 | 8 |
| Auto repair shops | 71 | #62 of 538 | 26 | 10.0 | $878K | 197 | 20 |
| Insurance agencies | 67 | #127 of 537 | 36 | 13.9 | $1.8M | 142 | 23 |
| Pet grooming and boarding | 66 | #74 of 387 | 6 | 2.3 | $3.2M | 126 | Under 3 |
| House cleaning | 63 | #38 of 142 | 5 | 1.9 | $6.5M | 102 | 10 |
| Collision repair and body shops | 63 | #97 of 387 | 6 | 2.3 | $3.8M | 123 | 6 |
| Landscaping and lawn care | 63 | #104 of 399 | 9 | 3.5 | $3.6M | 124 | 22 |
| Pet businesses | 62 | #125 of 527 | 25 | 9.6 | $767K | 87 | 8 |
| Lawn, cleaning and pest control | 59 | #149 of 481 | 16 | 6.2 | $2M | 122 | 32 |
| Hair salons | 58 | #174 of 538 | 42 | 16.2 | $465K | 108 | 6 |
| Grocery and convenience stores | 57 | #211 of 538 | 45 | 17.4 | $3.1M | 91 | 14 |
| Funeral homes | 56 | #140 of 365 | 6 | 2.3 | $454K | 67 | 4 |
| Child care and preschools | 56 | #182 of 454 | 12 | 4.6 | $786K | 78 | 11 |
| Convenience stores | 55 | #234 of 529 | 20 | 7.7 | $7M | 88 | 6 |
| Grocery stores | 54 | #232 of 506 | 16 | 6.2 | $8.7M | 94 | 8 |
| Car washes and detailing | 53 | #189 of 441 | 9 | 3.5 | $2.5M | 101 | Under 3 |
| Tire shops | 51 | #210 of 431 | 9 | 3.5 | $2.5M | 101 | Under 3 |
| Pizza | 51 | #240 of 520 | 14 | 5.4 | $5.8M | 115 | 52 |
| Martial arts and dance studios | 50 | #190 of 378 | 8 | 3.1 | $1.8M | 88 | 3 |
| Primary care and pediatrics | 49 | #242 of 458 | 14 | 5.4 | $1.8M | 100 | 23 |
| Gas stations | 49 | #284 of 536 | 44 | 17.0 | $1.7M | 72 | 37 |
| Dentists and orthodontists | 48 | #279 of 526 | 22 | 8.5 | $1.1M | 115 | 12 |
| Doctors, dentists and clinics | 47 | #295 of 538 | 139 | 53.6 | $179K | 117 | 57 |
| Yoga, Pilates and fitness studios | 46 | #68 of 112 | 5 | 1.9 | $2.8M | 70 | 6 |
| Optometrists and eye care | 45 | #247 of 400 | 9 | 3.5 | $2.8M | 88 | 5 |
| Sit-down restaurants | 42 | #346 of 538 | 124 | 47.9 | $660K | 100 | 46 |
| Property management | 41 | #122 of 180 | 9 | 3.5 | Index only | 69 | 6 |
| Real estate agents and brokers | 39 | #401 of 533 | 45 | 17.4 | Index only | 140 | 19 |
| Physical therapy | 38 | #293 of 400 | 12 | 4.6 | $2.1M | 86 | 9 |
| Mortgage brokers and lenders | 36 | #135 of 177 | 9 | 3.5 | Index only | 98 | 5 |
| Bakeries and dessert shops | 36 | #398 of 507 | 19 | 7.3 | $4.3M | 104 | 22 |
| Restaurants and cafes | 36 | #406 of 538 | 238 | 91.8 | $344K | 93 | 121 |
| Salons, barbers and spas | 36 | #432 of 538 | 95 | 36.7 | $205K | 97 | 17 |
| Veterinarians | 34 | #314 of 398 | 14 | 5.4 | $1.4M | 50 | 8 |
| Gyms | 34 | #417 of 506 | 18 | 6.9 | $788K | 61 | 6 |
| Nail salons | 33 | #311 of 387 | 13 | 5.0 | $1.5M | 90 | 5 |
| Real estate | 33 | #473 of 536 | 65 | 25.1 | Index only | 122 | 34 |
| Spas and skin care | 31 | #436 of 504 | 25 | 9.6 | $781K | 89 | 5 |
| Gyms, studios and classes | 31 | #459 of 535 | 31 | 12.0 | $457K | 69 | 9 |
| Clothing, shoes and laundry | 30 | #443 of 536 | 66 | 25.5 | $637K | 72 | 21 |
| Coffee shops and cafes | 29 | #473 of 529 | 26 | 10.0 | $3.1M | 85 | 22 |
| Barbershops | 27 | #320 of 377 | 14 | 5.4 | $1.4M | 74 | Under 3 |
| Clothing and shoe stores | 27 | #463 of 536 | 56 | 21.6 | $751K | 59 | 21 |
| Fast food and sandwich shops | 27 | #468 of 537 | 44 | 17.0 | $1.9M | 61 | 52 |
| Chiropractors | Not scored | Not scored | 4 | 1.5 | $6.2M | 259 | 3 |
| Electricians | Not scored | Not scored | 3 | 1.2 | $20.7M | 173 | 9 |
| Pet stores | Not scored | Not scored | 3 | 1.2 | $6.4M | 141 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $21M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.8 | $11.4M | Too few | 3 |
| Pest control | Not scored | Not scored | 2 | 0.8 | $16.3M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.8 | $12.4M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 0.4 | $42.1M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.4 | $62.1M | Too few | 4 |
Household spending in the Starkville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.8M | $881 | 92 |
| Gasoline and other fuels | $75.6M | $2,916 | 112 |
| Food away from home | $81.9M | $3,160 | 78 |
| Groceries | $139.3M | $5,377 | 85 |
| Personal care products and services | $19.5M | $753 | 75 |
| Child care and other personal services | $9.4M | $364 | 63 |
| Memberships, classes and admissions | $14.2M | $547 | 56 |
| Medical and dental services | $24.8M | $958 | 74 |
| Pets | $19.2M | $740 | 81 |
| Clothing, shoes and related services | $42.1M | $1,623 | 79 |
| Vehicle insurance | $64M | $2,471 | 126 |
| Home repairs, maintenance and insurance | $62.1M | $2,398 | 79 |
| Lawn care, cleaning and other household services | $32.6M | $1,259 | 89 |
| Rent and homeowner costs | $342.6M | $13,220 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Starkville area
- Population, 2025 estimate
- 62,063+0.8% since 2020
- Households
- 25,913
- Median age
- 32.1
- Homes lived in by their owners
- 52%
- Vehicles per household
- 1.9
- Land area
- 879 sq. mi.
- People per square mile
- 70
- Median household income
- $48,750+18.6% vs. 2015–2019, before inflation
- Average household income
- $71,892
- Median home value
- $208,300
- Jobs located here
- 23,717
- Daytime population
- 62,501Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Starkville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Starkville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Starkville area 2
- Oktibbeha County, MS51,771 people
- Webster County, MS9,972 people
Other markets based in Mississippi 12
- Jackson, MS metro area611,324 people
- Gulfport-Biloxi, MS metro area421,201 people
- Hattiesburg, MS metro area155,434 people
- Tupelo, MS area132,254 people
- Meridian, MS area86,818 people
- Laurel, MS area82,531 people
- Oxford, MS area70,746 people
- Columbus, MS area67,863 people
- Picayune, MS area57,458 people
- Natchez, MS-LA area54,045 people
- McComb, MS area53,441 people
- Vicksburg, MS area43,020 people
Questions
How fast is the Starkville, MS area growing?
Population estimates put the Starkville area at 62,063 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 25,913 households. Against the 2015–2019 survey, median household income rose 18.6%, before inflation.
How much do households in the Starkville, MS area spend?
Households in the Starkville area spend about $342.6M a year on rent and homeowner costs, $139.3M on groceries and $81.9M on food away from home. Relative to the U.S., household spending in the Starkville area runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Which business types have the highest market scores in the Starkville, MS area?
Of the business types scored in the Starkville area, auto repair and car care businesses (73), home repair companies (72) and HVAC and plumbing companies (72) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #59 of 538 scored small-town markets.
How does the Starkville, MS area compare with the U.S.?
Median household income in the Starkville area is $48,750, 40% below the U.S. median of $80,734. The population rose 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $208,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for veterinarians (64% above the U.S. rate) and lowest for home repair companies (66% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Starkville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Starkville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in the Starkville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Starkville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.