County profile · Mississippi
Greene County, MS market data
Population, household spending and competition for 56 business types in Greene County, each scored against other counties.
- Population, 2025
- 13,707
- +1.3% since 2020
- Households
- 4,109
- Median household income
- $54,276
- +9.3% vs. 2015–2019, before inflation
- Median home value
- $92,700
- Jobs located here
- 1,816
- Highest market score
- 73
- Restaurants and cafes, #283 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Greene County by name and distance, and the households and spending within reach. Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 13,707 people live in Greene County, in 4,109 households. Population estimates show Greene County grew 1.3% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Greene County is $54,276 a year, 33% below the U.S. median of $80,734. That rose 9.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Greene County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
The highest Groundwork market scores in Greene County are for restaurants and cafes (73), insurance agencies (70) and medical and dental practices (68). Greene County ranks #283 of 2,405 scored counties for restaurants and cafes.
For its number of households, Greene County has the most map listings, relative to the U.S., for convenience stores (3.7 times the U.S. rate) and the fewest for restaurants and cafes (65% below the U.S. rate).
All 56 business types in Greene County
Highest Groundwork market score first. Each score compares Greene County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Restaurants and cafes | 73 | #283 of 2,405 | 16 | 38.9 | $819K | 221 | 4 |
| Insurance agencies | 70 | #469 of 2,272 | 5 | 12.2 | $2.1M | 167 | 3 |
| Doctors, dentists and clinics | 68 | #393 of 2,394 | 9 | 21.9 | $436K | 286 | 3 |
| Sit-down restaurants | 64 | #546 of 2,405 | 8 | 19.5 | $1.6M | 247 | Under 3 |
| Auto repair and car care | 59 | #799 of 2,401 | 13 | 31.6 | $283K | 106 | 3 |
| Clothing, shoes and laundry | 49 | #1,152 of 2,210 | 5 | 12.2 | $1.3M | 151 | Under 3 |
| Gas stations | 47 | #1,302 of 2,358 | 5 | 12.2 | $2.5M | 103 | 10 |
| Salons, barbers and spas | 47 | #1,315 of 2,385 | 11 | 26.8 | $285K | 134 | Under 3 |
| Auto repair shops | 37 | #1,773 of 2,378 | 9 | 21.9 | $409K | 92 | Under 3 |
| Hair salons | 31 | #1,990 of 2,339 | 8 | 19.5 | $392K | 91 | Under 3 |
| Convenience stores | 18 | #2,072 of 2,261 | 12 | 29.2 | $1.9M | 24 | Under 3 |
| Grocery and convenience stores | 16 | #2,293 of 2,402 | 21 | 51.1 | $1.1M | 32 | 5 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 9.7 | $1.7M | 131 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 9.7 | $3.3M | 88 | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 4 | 9.7 | $3.3M | 107 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 9.7 | $5.6M | 60 | 4 |
| Tire shops | Not scored | Not scored | 3 | 7.3 | $1.2M | 49 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 4.9 | $1.6M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 4.9 | $2M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 4.9 | $2.6M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 4.9 | $2.6M | Too few | Under 3 |
| Pet businesses | Not scored | Not scored | 2 | 4.9 | $1.5M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 4.9 | $2M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.4 | $3.7M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 2.4 | $1.4M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 2.4 | $3.7M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 2.4 | $690K | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 2.4 | $2.2M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 1 | 2.4 | $2.2M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 2.4 | $6.7M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 2.4 | $3.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 2.4 | $3M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.4 | $3.9M | Too few | 3 |
| Pizza | Not scored | Not scored | 1 | 2.4 | $13.1M | Too few | Under 3 |
| Real estate | Not scored | Not scored | 1 | 2.4 | Index only | Too few | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 1 | 2.4 | Index only | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home repair trades | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Greene County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $3.7M | $897 | 94 |
| Gasoline and other fuels | $12.3M | $2,984 | 115 |
| Food away from home | $13.1M | $3,190 | 78 |
| Groceries | $22.4M | $5,456 | 86 |
| Personal care products and services | $3.1M | $763 | 76 |
| Child care and other personal services | $1.4M | $341 | 59 |
| Memberships, classes and admissions | $2.2M | $530 | 54 |
| Medical and dental services | $3.9M | $955 | 74 |
| Pets | $3M | $741 | 81 |
| Clothing, shoes and related services | $6.7M | $1,620 | 79 |
| Vehicle insurance | $10.5M | $2,552 | 130 |
| Home repairs, maintenance and insurance | $9.9M | $2,405 | 80 |
| Lawn care, cleaning and other household services | $5.2M | $1,271 | 90 |
| Rent and homeowner costs | $54.6M | $13,276 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Greene County
- Population, 2025 estimate
- 13,707+1.3% since 2020
- Households
- 4,109
- Median age
- 40.5
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 713 sq. mi.
- People per square mile
- 19
- Median household income
- $54,276+9.3% vs. 2015–2019, before inflation
- Average household income
- $69,769
- Median home value
- $92,700
- Jobs located here
- 1,816
- Daytime population
- 11,852Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Greene County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- George County, MS25,170 people
- Perry County, MS11,449 people
- Wayne County, MS19,718 people
- Forrest County, MS78,272 people
- Stone County, MS18,894 people
- Jones County, MS66,472 people
- Lamar County, MS65,713 people
- Jackson County, MS145,249 people
Questions
How fast is Greene County, MS growing?
Population estimates put Greene County at 13,707 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 4,109 households. Against the 2015–2019 survey, median household income rose 9.3%, before inflation.
How much do households in Greene County, MS spend?
Households in Greene County spend about $54.6M a year on rent and homeowner costs, $22.4M on groceries and $13.1M on food away from home. Relative to the U.S., household spending in Greene County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Which business types have the highest market scores in Greene County, MS?
Of the business types scored in Greene County, restaurants and cafes (73), insurance agencies (70) and medical and dental practices (68) have the highest Groundwork market scores. For restaurants and cafes, that ranks #283 of 2,405 scored counties.
How does Greene County, MS compare with the U.S.?
Median household income in Greene County is $54,276, 33% below the U.S. median of $80,734. The population rose 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $92,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (3.7 times the U.S. rate) and lowest for restaurants and cafes (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 12 of the 56 business types have a score in Greene County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Greene County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in Greene County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.