Small-town market profile · Mississippi
Oxford, MS area market data
Population, household spending and competition for 56 business types in the Oxford area, each scored against other small-town markets.
- Population, 2025
- 71,972
- +5.3% since 2020
- Households
- 24,040
- Median household income
- $65,018
- Median home value
- $256,900
- Jobs located here
- 29,062
- Highest market score
- 88
- Home repair trades, #2 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Oxford area by name and distance, and the households and spending within reach. Or open the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 71,972 people live in the Oxford area, in 24,040 households. Population estimates put the population change in the Oxford area from 2020 to 2025 at +5.3%, faster than the U.S. (+3.1%). The median household income in the Oxford area is $65,018 a year, 19% below the U.S. median of $80,734.
Set against the U.S., households in the Oxford area spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
The highest Groundwork market scores in the Oxford area are for home repair companies (88), chiropractors (82) and HVAC and plumbing companies (82). The Oxford area ranks #2 of 526 scored small-town markets for home repair companies.
The Oxford area takes in 2 counties: Lafayette County and Yalobusha County. For its number of households, the Oxford area has the most map listings, relative to the U.S., for funeral homes (2.6 times the U.S. rate) and the fewest for home repair companies (50% below the U.S. rate).
All 56 business types in the Oxford area
Highest Groundwork market score first. Each score compares the Oxford area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 88 | #2 of 526 | 15 | 6.2 | $4.3M | 179 | 25 |
| Chiropractors | 82 | #5 of 426 | 6 | 2.5 | $4.2M | 177 | 3 |
| HVAC and plumbing | 82 | #9 of 476 | 10 | 4.2 | $6.5M | 137 | 16 |
| Pet grooming and boarding | 80 | #16 of 387 | 5 | 2.1 | $4.1M | 160 | 5 |
| Landscaping and lawn care | 79 | #25 of 399 | 9 | 3.7 | $3.8M | 128 | 19 |
| Child care and preschools | 78 | #30 of 454 | 11 | 4.6 | $943K | 94 | 7 |
| Car washes and detailing | 76 | #34 of 441 | 6 | 2.5 | $3.7M | 146 | Under 3 |
| Pet businesses | 73 | #43 of 527 | 26 | 10.8 | $785K | 89 | 11 |
| Auto repair and car care | 73 | #63 of 538 | 77 | 32.0 | $286K | 107 | 27 |
| Veterinarians | 72 | #52 of 398 | 10 | 4.2 | $2M | 75 | 6 |
| Insurance agencies | 69 | #110 of 537 | 38 | 15.8 | $1.6M | 126 | 23 |
| Tire shops | 68 | #90 of 431 | 7 | 2.9 | $3.1M | 126 | 5 |
| Auto repair shops | 65 | #116 of 538 | 53 | 22.0 | $416K | 94 | 15 |
| House cleaning | 64 | #33 of 142 | 6 | 2.5 | $5.6M | 88 | 15 |
| Grocery stores | 60 | #162 of 506 | 24 | 10.0 | $5.8M | 62 | 6 |
| Lawn, cleaning and pest control | 59 | #154 of 481 | 21 | 8.7 | $1.6M | 96 | 41 |
| Barbershops | 58 | #147 of 377 | 10 | 4.2 | $2M | 108 | Under 3 |
| Pest control | 56 | #35 of 85 | 6 | 2.5 | $5.6M | 55 | 7 |
| Martial arts and dance studios | 52 | #180 of 378 | 10 | 4.2 | $1.6M | 81 | Under 3 |
| Convenience stores | 52 | #268 of 529 | 27 | 11.2 | $5.2M | 65 | 11 |
| Mortgage brokers and lenders | 50 | #94 of 177 | 13 | 5.4 | Index only | 69 | 3 |
| Collision repair and body shops | 50 | #192 of 387 | 9 | 3.7 | $2.4M | 79 | Under 3 |
| Grocery and convenience stores | 50 | #286 of 538 | 66 | 27.5 | $2.1M | 62 | 17 |
| Property management | 48 | #98 of 180 | 8 | 3.3 | Index only | 78 | 16 |
| Pizza | 46 | #299 of 520 | 23 | 9.6 | $3.7M | 73 | 68 |
| Funeral homes | 45 | #208 of 365 | 13 | 5.4 | $251K | 37 | 4 |
| Gas stations | 44 | #336 of 536 | 60 | 25.0 | $1.2M | 50 | 36 |
| Spas and skin care | 42 | #353 of 504 | 32 | 13.3 | $636K | 73 | 4 |
| Hair salons | 41 | #368 of 538 | 52 | 21.6 | $391K | 91 | 18 |
| Physical therapy | 39 | #288 of 400 | 16 | 6.7 | $1.6M | 66 | 10 |
| Real estate agents and brokers | 38 | #420 of 533 | 84 | 34.9 | Index only | 76 | 28 |
| Nail salons | 37 | #287 of 387 | 20 | 8.3 | $1M | 61 | 5 |
| Coffee shops and cafes | 37 | #405 of 529 | 37 | 15.4 | $2.3M | 62 | 24 |
| Real estate | 37 | #434 of 536 | 106 | 44.1 | Index only | 76 | 51 |
| Clothing, shoes and laundry | 36 | #408 of 536 | 80 | 33.3 | $542K | 62 | 36 |
| Yoga, Pilates and fitness studios | 35 | #92 of 112 | 8 | 3.3 | $2M | 50 | 12 |
| Clothing and shoe stores | 35 | #409 of 536 | 64 | 26.6 | $678K | 53 | 36 |
| Gyms, studios and classes | 35 | #439 of 535 | 39 | 16.2 | $418K | 63 | 12 |
| Bakeries and dessert shops | 34 | #421 of 507 | 33 | 13.7 | $2.6M | 63 | 28 |
| Fast food and sandwich shops | 34 | #424 of 537 | 49 | 20.4 | $1.7M | 57 | 68 |
| Gyms | 33 | #425 of 506 | 21 | 8.7 | $776K | 60 | 12 |
| Sit-down restaurants | 33 | #449 of 538 | 223 | 92.8 | $384K | 58 | 72 |
| Dentists and orthodontists | 32 | #433 of 526 | 28 | 11.6 | $908K | 92 | 32 |
| Restaurants and cafes | 32 | #448 of 538 | 376 | 156.4 | $228K | 61 | 166 |
| Salons, barbers and spas | 32 | #472 of 538 | 116 | 48.3 | $175K | 82 | 28 |
| Primary care and pediatrics | 31 | #369 of 458 | 25 | 10.4 | $1M | 57 | 75 |
| Optometrists and eye care | 30 | #343 of 400 | 16 | 6.7 | $1.6M | 51 | 8 |
| Doctors, dentists and clinics | 28 | #469 of 538 | 230 | 95.7 | $111K | 73 | 134 |
| Dry cleaners | Not scored | Not scored | 5 | 2.1 | $8.7M | 55 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 1.7 | $5.1M | 113 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.2 | $21.7M | 181 | 6 |
| Laundromats | Not scored | Not scored | 3 | 1.2 | $14.5M | 116 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 0.8 | $32.6M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $22M | Too few | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $25.4M | Too few | 6 |
Household spending in the Oxford area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22M | $917 | 96 |
| Gasoline and other fuels | $71M | $2,952 | 114 |
| Food away from home | $85.6M | $3,561 | 87 |
| Groceries | $139.2M | $5,792 | 92 |
| Personal care products and services | $20.3M | $846 | 84 |
| Child care and other personal services | $10.4M | $432 | 74 |
| Memberships, classes and admissions | $16.3M | $678 | 69 |
| Medical and dental services | $25.4M | $1,058 | 82 |
| Pets | $20.4M | $849 | 93 |
| Clothing, shoes and related services | $43.4M | $1,804 | 88 |
| Vehicle insurance | $60.3M | $2,509 | 128 |
| Home repairs, maintenance and insurance | $65.1M | $2,709 | 90 |
| Lawn care, cleaning and other household services | $33.8M | $1,404 | 99 |
| Rent and homeowner costs | $347.8M | $14,469 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Oxford area
- Population, 2025 estimate
- 71,972+5.3% since 2020
- Households
- 24,040
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 1,099 sq. mi.
- People per square mile
- 64
- Median household income
- $65,018
- Average household income
- $95,595
- Median home value
- $256,900
- Jobs located here
- 29,062
- Daytime population
- 71,841Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Oxford area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Oxford area 2
- Lafayette County, MS58,327 people
- Yalobusha County, MS12,419 people
Other markets based in Mississippi 12
- Jackson, MS metro area611,324 people
- Gulfport-Biloxi, MS metro area421,201 people
- Hattiesburg, MS metro area155,434 people
- Tupelo, MS area132,254 people
- Meridian, MS area86,818 people
- Laurel, MS area82,531 people
- Columbus, MS area67,863 people
- Starkville, MS area61,743 people
- Picayune, MS area57,458 people
- Natchez, MS-LA area54,045 people
- McComb, MS area53,441 people
- Vicksburg, MS area43,020 people
Questions
How fast is the Oxford, MS area growing?
Population estimates put the Oxford area at 71,972 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 24,040 households.
How much do households in the Oxford, MS area spend?
Households in the Oxford area spend about $347.8M a year on rent and homeowner costs, $139.2M on groceries and $85.6M on food away from home. Relative to the U.S., household spending in the Oxford area runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Which business types have the highest market scores in the Oxford, MS area?
Of the business types scored in the Oxford area, home repair companies (88), chiropractors (82) and HVAC and plumbing companies (82) have the highest Groundwork market scores. For home repair companies, that ranks #2 of 526 scored small-town markets.
How does the Oxford, MS area compare with the U.S.?
Median household income in the Oxford area is $65,018, 19% below the U.S. median of $80,734. The population rose 5.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $256,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.6 times the U.S. rate) and lowest for home repair companies (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Oxford area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Oxford area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Oxford area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.