County profile · Mississippi
Leake County, MS market data
How Leake County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 21,662
- +1.9% since 2020
- Households
- 7,414
- Median household income
- $50,728
- +36.8% vs. 2015–2019, before inflation
- Median home value
- $116,800
- Jobs located here
- 5,452
- Highest market score
- 66
- Insurance agencies, #577 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Leake County by name and distance, and the households and spending within reach. Or open the report at the center of Leake County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Leake County has an estimated 21,662 people and 7,414 households. Between 2020 and 2025, the population of Leake County grew 1.9%, slower than the U.S. (+3.1%). Median household income in Leake County is $50,728, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.8%, before inflation.
Relative to the U.S., household spending in Leake County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (49).
Of the business types scored in Leake County, insurance agencies (66), auto repair shops (63) and sit-down restaurants (61) have the highest Groundwork market scores. For insurance agencies, that ranks #577 of 2,272 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.2 times the U.S. rate) and lowest for real estate businesses (58% below the U.S. rate).
All 56 business types in Leake County
Highest Groundwork market score first. Each score compares Leake County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 66 | #577 of 2,272 | 6 | 8.1 | $3.2M | 258 | 9 |
| Auto repair shops | 63 | #622 of 2,378 | 14 | 18.9 | $486K | 109 | 3 |
| Sit-down restaurants | 61 | #707 of 2,405 | 26 | 35.1 | $846K | 127 | 5 |
| Real estate agents and brokers | 59 | #585 of 2,176 | 7 | 9.4 | Index only | 250 | 4 |
| Real estate | 57 | #716 of 2,229 | 12 | 16.2 | Index only | 184 | 4 |
| Restaurants and cafes | 57 | #862 of 2,405 | 47 | 63.4 | $468K | 126 | 24 |
| Auto repair and car care | 56 | #933 of 2,401 | 24 | 32.4 | $283K | 105 | 9 |
| Doctors, dentists and clinics | 49 | #1,211 of 2,394 | 27 | 36.4 | $249K | 163 | 15 |
| Gyms, studios and classes | 45 | #1,288 of 2,088 | 5 | 6.7 | $712K | 108 | Under 3 |
| Pet businesses | 45 | #1,323 of 2,200 | 7 | 9.4 | $739K | 84 | Under 3 |
| Hair salons | 44 | #1,463 of 2,339 | 11 | 14.8 | $487K | 113 | Under 3 |
| Salons, barbers and spas | 40 | #1,711 of 2,385 | 21 | 28.3 | $255K | 120 | Under 3 |
| Funeral homes | 39 | #1,022 of 1,472 | 5 | 6.7 | $235K | 35 | Under 3 |
| Gas stations | 38 | #1,683 of 2,358 | 18 | 24.3 | $1.3M | 53 | 11 |
| Clothing, shoes and laundry | 31 | #1,828 of 2,210 | 19 | 25.6 | $604K | 69 | 4 |
| Fast food and sandwich shops | 30 | #1,837 of 2,222 | 9 | 12.1 | $2.4M | 80 | 16 |
| Bakeries and dessert shops | 29 | #1,641 of 1,889 | 6 | 8.1 | $3.7M | 88 | Under 3 |
| Clothing and shoe stores | 28 | #1,779 of 2,087 | 17 | 22.9 | $675K | 53 | 4 |
| Convenience stores | 25 | #1,933 of 2,261 | 11 | 14.8 | $3.6M | 45 | Under 3 |
| Grocery and convenience stores | 24 | #2,133 of 2,402 | 22 | 29.7 | $1.8M | 52 | Under 3 |
| Child care and preschools | 20 | #1,492 of 1,611 | 7 | 9.4 | $323K | 32 | 5 |
| Grocery stores | 20 | #1,887 of 2,070 | 9 | 12.1 | $4.3M | 47 | Under 3 |
| Barbershops | 16 | #1,264 of 1,356 | 6 | 8.1 | $893K | 47 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 5.4 | $1.7M | 55 | 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 5.4 | $1.7M | 171 | 5 |
| Home repair trades | Not scored | Not scored | 4 | 5.4 | $4.4M | 181 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 5.4 | Index only | 61 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 5.4 | $5.5M | 108 | 16 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 5.4 | $1.7M | 94 | 7 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 4.0 | $7.3M | 198 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 4.0 | $5.9M | 49 | 3 |
| Gyms | Not scored | Not scored | 3 | 4.0 | $1.2M | 91 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 4.0 | $2.2M | 71 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 4.0 | $2.3M | 91 | 4 |
| Veterinarians | Not scored | Not scored | 3 | 4.0 | $1.7M | 63 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.7 | $3.4M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.7 | $1.8M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.7 | $2.7M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.7 | $2.7M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.3 | $6.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.3 | $11.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.3 | $6.8M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.3 | $5.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.3 | $6.7M | Too few | 3 |
| Property management | Not scored | Not scored | 1 | 1.3 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.3 | $17.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Leake County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.8M | $917 | 96 |
| Gasoline and other fuels | $22.7M | $3,055 | 118 |
| Food away from home | $22M | $2,966 | 73 |
| Groceries | $39.1M | $5,271 | 83 |
| Personal care products and services | $5.4M | $723 | 72 |
| Child care and other personal services | $2.3M | $305 | 52 |
| Memberships, classes and admissions | $3.6M | $480 | 49 |
| Medical and dental services | $6.7M | $906 | 70 |
| Pets | $5.2M | $697 | 77 |
| Clothing, shoes and related services | $11.5M | $1,547 | 75 |
| Vehicle insurance | $19.4M | $2,617 | 134 |
| Home repairs, maintenance and insurance | $17.6M | $2,368 | 78 |
| Lawn care, cleaning and other household services | $9.1M | $1,223 | 86 |
| Rent and homeowner costs | $95.5M | $12,883 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Leake County
- Population, 2025 estimate
- 21,662+1.9% since 2020
- Households
- 7,414
- Median age
- 39.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 583 sq. mi.
- People per square mile
- 37
- Median household income
- $50,728+36.8% vs. 2015–2019, before inflation
- Average household income
- $66,129
- Median home value
- $116,800
- Jobs located here
- 5,452
- Daytime population
- 17,874Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Leake County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Leake County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
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- Scott County, MS27,718 people
- Attala County, MS17,526 people
- Newton County, MS21,093 people
- Winston County, MS17,536 people
- Madison County, MS111,647 people
- Holmes County, MS16,191 people
- Rankin County, MS158,854 people
Questions
How fast is Leake County, MS growing?
Population estimates put Leake County at 21,662 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 7,414 households. Median household income rose 36.8% from the 2015–2019 survey, before inflation.
How much do households in Leake County, MS spend?
Households in Leake County spend about $95.5M a year on rent and homeowner costs, $39.1M on groceries and $22.7M on gasoline and other fuels. Set against the U.S., households in Leake County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (49).
Which business types have the highest market scores in Leake County, MS?
The highest Groundwork market scores in Leake County are for insurance agencies (66), auto repair shops (63) and sit-down restaurants (61). Leake County ranks #577 of 2,272 scored counties for insurance agencies.
How does Leake County, MS compare with the U.S.?
The median household income in Leake County is $50,728 a year, 37% below the U.S. median of $80,734. The population rose 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $116,800, against $332,700 for the U.S. For its number of households, Leake County has the most map listings, relative to the U.S., for gas stations (2.2 times the U.S. rate) and the fewest for real estate businesses (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 23 of the 56 business types have a score in Leake County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Leake County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Leake County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Leake County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.