County profile · Mississippi
Washington County, MS market data
Population, household spending and competition for 56 business types in Washington County, each scored against other counties.
- Population, 2025
- 40,446
- −9.4% since 2020
- Households
- 17,113
- Median household income
- $42,165
- +42.0% vs. 2015–2019, before inflation
- Median home value
- $104,000
- Jobs located here
- 15,180
- Highest market score
- 61
- Pet businesses, #602 of 2,200 scored counties
A site report maps the competitors on map listings around any address in Washington County by name and distance, and the households and spending within reach. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 40,446 people live in Washington County, in 17,113 households. Population estimates put the population change in Washington County from 2020 to 2025 at −9.4%, against +3.1% for the U.S. The median household income in Washington County is $42,165 a year, 48% below the U.S. median of $80,734. That rose 42.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Washington County spend the most on vehicle insurance (an index of 105, where 100 is the U.S. average) and the least on memberships, classes and admissions (47).
The highest Groundwork market scores in Washington County are for pet businesses (61); lawn care, cleaning and pest control companies (59); and real estate agents and brokers (56). Washington County ranks #602 of 2,200 scored counties for pet businesses.
Washington County is part of the Greenville area. For its number of households, Washington County has the most map listings, relative to the U.S., for funeral homes (4.2 times the U.S. rate) and the fewest for real estate agents and brokers (73% below the U.S. rate).
All 56 business types in Washington County
Highest Groundwork market score first. Each score compares Washington County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 61 | #602 of 2,200 | 7 | 4.1 | $1.6M | 187 | 3 |
| Lawn, cleaning and pest control | 59 | #518 of 1,771 | 5 | 2.9 | $4M | 240 | 17 |
| Real estate agents and brokers | 56 | #720 of 2,176 | 14 | 8.2 | Index only | 279 | 4 |
| Home repair trades | 52 | #918 of 2,057 | 8 | 4.7 | $4.8M | 198 | 22 |
| Real estate | 50 | #1,059 of 2,229 | 21 | 12.3 | Index only | 234 | 10 |
| Coffee shops and cafes | 47 | #1,125 of 2,063 | 11 | 6.4 | $4.4M | 120 | 3 |
| Insurance agencies | 47 | #1,211 of 2,272 | 21 | 12.3 | $1.7M | 134 | 14 |
| Spas and skin care | 42 | #1,170 of 1,769 | 9 | 5.3 | $1.3M | 150 | 3 |
| Bakeries and dessert shops | 37 | #1,396 of 1,889 | 13 | 7.6 | $3.8M | 91 | 3 |
| Hair salons | 36 | #1,828 of 2,339 | 29 | 16.9 | $407K | 95 | 4 |
| Chiropractors | 35 | #1,137 of 1,490 | 5 | 2.9 | $3M | 126 | Under 3 |
| Pizza | 31 | #1,754 of 2,090 | 12 | 7.0 | $4.1M | 80 | 30 |
| Gas stations | 28 | #2,008 of 2,358 | 18 | 10.5 | $2.3M | 97 | 34 |
| Grocery stores | 26 | #1,748 of 2,070 | 15 | 8.8 | $5.8M | 63 | 6 |
| Gyms, studios and classes | 26 | #1,878 of 2,088 | 12 | 7.0 | $662K | 100 | Under 3 |
| Optometrists and eye care | 25 | #1,139 of 1,302 | 6 | 3.5 | $2.5M | 80 | 3 |
| Gyms | 25 | #1,587 of 1,792 | 7 | 4.1 | $1.1M | 87 | Under 3 |
| Dentists and orthodontists | 22 | #1,796 of 1,886 | 17 | 9.9 | $887K | 90 | 11 |
| Fast food and sandwich shops | 21 | #2,030 of 2,222 | 24 | 14.0 | $2M | 67 | 30 |
| Restaurants and cafes | 20 | #2,290 of 2,405 | 186 | 108.7 | $263K | 71 | 60 |
| Salons, barbers and spas | 20 | #2,301 of 2,385 | 64 | 37.4 | $185K | 87 | 12 |
| Collision repair and body shops | 19 | #1,262 of 1,327 | 6 | 3.5 | $2.1M | 67 | 5 |
| Auto repair shops | 19 | #2,268 of 2,378 | 38 | 22.2 | $328K | 74 | 18 |
| Sit-down restaurants | 17 | #2,355 of 2,405 | 111 | 64.9 | $440K | 66 | 27 |
| Doctors, dentists and clinics | 15 | #2,349 of 2,394 | 115 | 67.2 | $131K | 86 | 48 |
| Nail salons | 13 | #1,282 of 1,328 | 10 | 5.8 | $1.2M | 71 | 5 |
| Grocery and convenience stores | 12 | #2,338 of 2,402 | 59 | 34.5 | $1.5M | 44 | 13 |
| Physical therapy | 11 | #1,396 of 1,422 | 11 | 6.4 | $1.4M | 57 | 8 |
| Funeral homes | 11 | #1,461 of 1,472 | 15 | 8.8 | $152K | 22 | 5 |
| Auto repair and car care | 11 | #2,376 of 2,401 | 73 | 42.7 | $170K | 63 | 28 |
| Tire shops | 9 | #1,503 of 1,530 | 9 | 5.3 | $1.4M | 55 | 6 |
| Primary care and pediatrics | 9 | #1,636 of 1,656 | 23 | 13.4 | $655K | 37 | 26 |
| Convenience stores | 9 | #2,208 of 2,261 | 37 | 21.6 | $2.4M | 30 | 7 |
| Clothing and shoe stores | 6 | #2,077 of 2,087 | 43 | 25.1 | $603K | 47 | 20 |
| Clothing, shoes and laundry | 6 | #2,202 of 2,210 | 54 | 31.6 | $480K | 55 | 23 |
| Child care and preschools | 4 | #1,604 of 1,611 | 13 | 7.6 | $408K | 41 | 27 |
| Barbershops | 2 | #1,353 of 1,356 | 14 | 8.2 | $844K | 45 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.3 | $3.1M | 124 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 2.3 | $9.6M | 80 | 12 |
| HVAC and plumbing | Not scored | Not scored | 4 | 2.3 | $9.6M | 202 | 10 |
| Laundromats | Not scored | Not scored | 4 | 2.3 | $6.5M | 52 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.3 | $2M | 98 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.8 | $8.6M | 55 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.8 | Index only | 182 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.8 | $6.7M | 66 | 3 |
| Property management | Not scored | Not scored | 3 | 1.8 | Index only | 128 | 5 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.2 | $10.1M | Too few | 8 |
| Pet stores | Not scored | Not scored | 2 | 1.2 | $5.8M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 1.2 | $5.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $12.4M | Too few | 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 0.6 | $11.5M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $7.9M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Washington County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.4M | $727 | 76 |
| Gasoline and other fuels | $41.6M | $2,429 | 94 |
| Food away from home | $48.8M | $2,853 | 70 |
| Groceries | $87.3M | $5,099 | 81 |
| Personal care products and services | $11.8M | $690 | 69 |
| Child care and other personal services | $5.3M | $310 | 53 |
| Memberships, classes and admissions | $7.9M | $464 | 47 |
| Medical and dental services | $15.1M | $881 | 68 |
| Pets | $11.5M | $673 | 74 |
| Clothing, shoes and related services | $25.9M | $1,514 | 74 |
| Vehicle insurance | $35.3M | $2,061 | 105 |
| Home repairs, maintenance and insurance | $38.4M | $2,246 | 74 |
| Lawn care, cleaning and other household services | $20.2M | $1,178 | 83 |
| Rent and homeowner costs | $213.2M | $12,460 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Washington County
- Population, 2025 estimate
- 40,446−9.4% since 2020
- Households
- 17,113
- Median age
- 38.2
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.6
- Land area
- 724 sq. mi.
- People per square mile
- 59
- Median household income
- $42,165+42.0% vs. 2015–2019, before inflation
- Average household income
- $60,222
- Median home value
- $104,000
- Jobs located here
- 15,180
- Daytime population
- 41,627Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Washington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Sunflower County, MS24,333 people
- Bolivar County, MS29,534 people
- Humphreys County, MS7,395 people
- Sharkey County, MS3,872 people
- Issaquena County, MS928 people
- Leflore County, MS27,141 people
- Yazoo County, MS24,835 people
- Holmes County, MS16,191 people
Questions
How fast is Washington County, MS growing?
Population estimates put Washington County at 40,446 people in 2025, down 9.4% since 2020, against +3.1% for the U.S. It has 17,113 households. Against the 2015–2019 survey, median household income rose 42.0%, before inflation.
How much do households in Washington County, MS spend?
Households in Washington County spend about $213.2M a year on rent and homeowner costs, $87.3M on groceries and $48.8M on food away from home. Relative to the U.S., household spending in Washington County runs highest on vehicle insurance (an index of 105, where 100 is the U.S. average) and lowest on memberships, classes and admissions (47).
Which business types have the highest market scores in Washington County, MS?
Of the business types scored in Washington County, pet businesses (61); lawn care, cleaning and pest control companies (59); and real estate agents and brokers (56) have the highest Groundwork market scores. For pet businesses, that ranks #602 of 2,200 scored counties.
How does Washington County, MS compare with the U.S.?
Median household income in Washington County is $42,165, 48% below the U.S. median of $80,734. The population fell 9.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $104,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (4.2 times the U.S. rate) and lowest for real estate agents and brokers (73% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Washington County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Washington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.