County profile · Mississippi
Neshoba County, MS market data
How Neshoba County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 28,732
- −0.9% since 2020
- Households
- 10,283
- Median household income
- $57,013
- +50.1% vs. 2015–2019, before inflation
- Median home value
- $100,000
- Jobs located here
- 12,443
- Highest market score
- 69
- Real estate, #219 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Neshoba County by name and distance, and the households and spending within reach. Or open the report at the center of Neshoba County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Neshoba County has an estimated 28,732 people and 10,283 households. Population estimates show Neshoba County declined 0.9% from 2020 to 2025, against +3.1% for the U.S. Median household income in Neshoba County is $57,013, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 50.1%, before inflation.
Relative to the U.S., household spending in Neshoba County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Of the business types scored in Neshoba County, real estate businesses (69), home repair companies (63) and insurance agencies (59) have the highest Groundwork market scores. For real estate businesses, that ranks #219 of 2,229 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for medical and dental practices (47% below the U.S. rate).
All 56 business types in Neshoba County
Highest Groundwork market score first. Each score compares Neshoba County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 69 | #219 of 2,229 | 5 | 4.9 | Index only | 632 | 4 |
| Home repair trades | 63 | #426 of 2,057 | 6 | 5.8 | $4.2M | 171 | 9 |
| Insurance agencies | 59 | #794 of 2,272 | 12 | 11.7 | $2.3M | 179 | 11 |
| Auto repair shops | 54 | #991 of 2,378 | 17 | 16.5 | $562K | 126 | 10 |
| Auto repair and car care | 51 | #1,181 of 2,401 | 34 | 33.1 | $281K | 105 | 12 |
| Pet businesses | 49 | #1,149 of 2,200 | 11 | 10.7 | $686K | 78 | 3 |
| Dentists and orthodontists | 46 | #1,075 of 1,886 | 7 | 6.8 | $1.4M | 142 | 6 |
| Grocery and convenience stores | 46 | #1,357 of 2,402 | 20 | 19.4 | $2.8M | 83 | 5 |
| Grocery stores | 45 | #1,178 of 2,070 | 7 | 6.8 | $8M | 86 | 3 |
| Pizza | 44 | #1,249 of 2,090 | 5 | 4.9 | $6.5M | 127 | 22 |
| Doctors, dentists and clinics | 43 | #1,516 of 2,394 | 46 | 44.7 | $213K | 140 | 18 |
| Primary care and pediatrics | 42 | #1,095 of 1,656 | 7 | 6.8 | $1.4M | 79 | 3 |
| HVAC and plumbing | 42 | #1,128 of 1,707 | 5 | 4.9 | $5M | 105 | 9 |
| Gas stations | 42 | #1,524 of 2,358 | 23 | 22.4 | $1.4M | 57 | 11 |
| Spas and skin care | 40 | #1,231 of 1,769 | 6 | 5.8 | $1.3M | 148 | Under 3 |
| Gyms, studios and classes | 36 | #1,607 of 2,088 | 8 | 7.8 | $682K | 103 | Under 3 |
| Sit-down restaurants | 35 | #1,840 of 2,405 | 54 | 52.5 | $598K | 90 | 14 |
| Restaurants and cafes | 33 | #1,897 of 2,405 | 90 | 87.5 | $359K | 97 | 42 |
| Bakeries and dessert shops | 32 | #1,559 of 1,889 | 9 | 8.8 | $3.6M | 87 | 5 |
| Salons, barbers and spas | 32 | #2,078 of 2,385 | 48 | 46.7 | $163K | 76 | 4 |
| Veterinarians | 27 | #1,273 of 1,485 | 5 | 4.9 | $1.5M | 55 | 3 |
| Convenience stores | 27 | #1,881 of 2,261 | 12 | 11.7 | $4.7M | 59 | Under 3 |
| Gyms | 22 | #1,638 of 1,792 | 6 | 5.8 | $910K | 70 | Under 3 |
| Collision repair and body shops | 17 | #1,287 of 1,327 | 5 | 4.9 | $1.9M | 62 | 7 |
| Clothing, shoes and laundry | 17 | #2,138 of 2,210 | 30 | 29.2 | $548K | 62 | 10 |
| Hair salons | 17 | #2,260 of 2,339 | 24 | 23.3 | $325K | 76 | Under 3 |
| Clothing and shoe stores | 15 | #2,027 of 2,087 | 23 | 22.4 | $715K | 56 | 10 |
| Fast food and sandwich shops | 15 | #2,142 of 2,222 | 22 | 21.4 | $1.5M | 48 | 22 |
| Barbershops | 11 | #1,301 of 1,356 | 8 | 7.8 | $975K | 52 | Under 3 |
| Nail salons | 9 | #1,305 of 1,328 | 10 | 9.7 | $780K | 47 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 3.9 | $394K | 58 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 3.9 | $2.4M | 78 | 4 |
| Child care and preschools | Not scored | Not scored | 3 | 2.9 | $1.1M | 114 | 4 |
| Chiropractors | Not scored | Not scored | 3 | 2.9 | $3.3M | 136 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.9 | $3.3M | 136 | 5 |
| Real estate agents and brokers | Not scored | Not scored | 3 | 2.9 | Index only | 837 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.9 | $3.2M | 127 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 1.9 | $16.1M | Too few | 5 |
| Laundromats | Not scored | Not scored | 2 | 1.9 | $8.2M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.9 | $2.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.9 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.9 | $4.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.9 | $3.8M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.0 | $9.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $16.4M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.0 | $13M | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 1.0 | $13M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.0 | $7.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.0 | $25M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Neshoba County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.6M | $929 | 97 |
| Gasoline and other fuels | $31.5M | $3,063 | 118 |
| Food away from home | $32.3M | $3,140 | 77 |
| Groceries | $55.9M | $5,438 | 86 |
| Personal care products and services | $7.8M | $759 | 76 |
| Child care and other personal services | $3.4M | $333 | 57 |
| Memberships, classes and admissions | $5.5M | $531 | 54 |
| Medical and dental services | $9.8M | $952 | 74 |
| Pets | $7.5M | $734 | 81 |
| Clothing, shoes and related services | $16.4M | $1,599 | 78 |
| Vehicle insurance | $27M | $2,626 | 134 |
| Home repairs, maintenance and insurance | $25M | $2,426 | 80 |
| Lawn care, cleaning and other household services | $13M | $1,262 | 89 |
| Rent and homeowner costs | $136.9M | $13,318 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Neshoba County
- Population, 2025 estimate
- 28,732−0.9% since 2020
- Households
- 10,283
- Median age
- 36.9
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 570 sq. mi.
- People per square mile
- 51
- Median household income
- $57,013+50.1% vs. 2015–2019, before inflation
- Average household income
- $72,069
- Median home value
- $100,000
- Jobs located here
- 12,443
- Daytime population
- 28,894Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Neshoba County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Neshoba County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Leake County, MS21,319 people
- Newton County, MS21,093 people
- Winston County, MS17,536 people
- Kemper County, MS8,729 people
- Scott County, MS27,718 people
- Lauderdale County, MS71,504 people
- Attala County, MS17,526 people
- Choctaw County, MS8,118 people
Questions
How fast is Neshoba County, MS growing?
Population estimates put Neshoba County at 28,732 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 10,283 households. Median household income rose 50.1% from the 2015–2019 survey, before inflation.
How much do households in Neshoba County, MS spend?
Households in Neshoba County spend about $136.9M a year on rent and homeowner costs, $55.9M on groceries and $32.3M on food away from home. Set against the U.S., households in Neshoba County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
Which business types have the highest market scores in Neshoba County, MS?
The highest Groundwork market scores in Neshoba County are for real estate businesses (69), home repair companies (63) and insurance agencies (59). Neshoba County ranks #219 of 2,229 scored counties for real estate businesses.
How does Neshoba County, MS compare with the U.S.?
The median household income in Neshoba County is $57,013 a year, 29% below the U.S. median of $80,734. The population fell 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $100,000, against $332,700 for the U.S. For its number of households, Neshoba County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for medical and dental practices (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Neshoba County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Neshoba County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Neshoba County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Neshoba County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.