County profile · Mississippi
Harrison County, MS market data
Population, household spending and competition for 56 business types in Harrison County, each scored against other counties.
- Population, 2025
- 217,136
- +4.0% since 2020
- Households
- 83,358
- Median household income
- $59,479
- +24.2% vs. 2015–2019, before inflation
- Median home value
- $212,200
- Jobs located here
- 89,531
- Highest market score
- 74
- Landscaping and lawn care, #159 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Harrison County by name and distance, and the households and spending within reach. Or open the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 217,136 people live in Harrison County, in 83,358 households. Population estimates show Harrison County grew 4.0% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Harrison County is $59,479 a year, 26% below the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Harrison County spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in Harrison County are for landscaping and lawn care companies (74); pet stores (73); and lawn care, cleaning and pest control companies (69). Harrison County ranks #159 of 1,493 scored counties for landscaping and lawn care companies.
Harrison County is part of the Gulfport-Biloxi metro area. For its number of households, Harrison County has the most map listings, relative to the U.S., for tire shops (84% above the U.S. rate) and the fewest for pet stores (40% below the U.S. rate).
All 56 business types in Harrison County
Highest Groundwork market score first. Each score compares Harrison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 74 | #159 of 1,493 | 38 | 4.6 | $2.9M | 100 | 36 |
| Pet stores | 73 | #125 of 974 | 10 | 1.2 | $6.6M | 145 | 5 |
| Lawn, cleaning and pest control | 69 | #256 of 1,771 | 65 | 7.8 | $1.7M | 102 | 76 |
| House cleaning | 67 | #136 of 847 | 16 | 1.9 | $7M | 109 | 30 |
| Yoga, Pilates and fitness studios | 65 | #140 of 777 | 6 | 0.7 | $8.3M | 204 | 21 |
| Funeral homes | 62 | #437 of 1,472 | 16 | 1.9 | $676K | 100 | 9 |
| Grocery stores | 62 | #634 of 2,070 | 57 | 6.8 | $8.2M | 89 | 21 |
| Roofing and gutters | 59 | #392 of 1,177 | 30 | 3.6 | $7.2M | 85 | 8 |
| Pest control | 58 | #249 of 699 | 11 | 1.3 | $10.2M | 99 | 10 |
| Spas and skin care | 57 | #626 of 1,769 | 64 | 7.7 | $1.1M | 120 | 10 |
| Gas stations | 56 | #913 of 2,358 | 109 | 13.1 | $2.1M | 89 | 93 |
| Insurance agencies | 56 | #930 of 2,272 | 145 | 17.4 | $1.4M | 109 | 75 |
| Pet grooming and boarding | 55 | #622 of 1,461 | 39 | 4.7 | $1.7M | 66 | 13 |
| Grocery and convenience stores | 55 | #993 of 2,402 | 180 | 21.6 | $2.6M | 77 | 47 |
| Property management | 54 | #377 of 910 | 19 | 2.3 | Index only | 110 | 28 |
| Pet businesses | 54 | #917 of 2,200 | 94 | 11.3 | $699K | 80 | 43 |
| Mortgage brokers and lenders | 53 | #392 of 887 | 33 | 4.0 | Index only | 90 | 4 |
| Electricians | 52 | #550 of 1,160 | 25 | 3.0 | $8.7M | 72 | 37 |
| Chiropractors | 52 | #680 of 1,490 | 35 | 4.2 | $2.4M | 100 | 21 |
| Laundromats | 51 | #372 of 785 | 14 | 1.7 | $10.1M | 81 | 4 |
| Optometrists and eye care | 51 | #661 of 1,302 | 33 | 4.0 | $2.5M | 81 | 9 |
| HVAC and plumbing | 51 | #838 of 1,707 | 65 | 7.8 | $3.3M | 70 | 49 |
| Pizza | 51 | #971 of 2,090 | 53 | 6.4 | $5.3M | 104 | 177 |
| Home repair trades | 51 | #1,002 of 2,057 | 120 | 14.4 | $1.8M | 74 | 94 |
| Convenience stores | 48 | #1,203 of 2,261 | 93 | 11.2 | $5.1M | 64 | 26 |
| Collision repair and body shops | 46 | #755 of 1,327 | 25 | 3.0 | $2.8M | 92 | 24 |
| Car washes and detailing | 46 | #834 of 1,451 | 40 | 4.8 | $1.8M | 70 | 10 |
| Martial arts and dance studios | 45 | #833 of 1,334 | 41 | 4.9 | $1.2M | 60 | 5 |
| Veterinarians | 45 | #877 of 1,485 | 36 | 4.3 | $1.8M | 67 | 25 |
| Child care and preschools | 42 | #1,043 of 1,611 | 45 | 5.4 | $690K | 69 | 53 |
| Gyms, studios and classes | 41 | #1,469 of 2,088 | 109 | 13.1 | $456K | 69 | 26 |
| Hair salons | 41 | #1,615 of 2,339 | 212 | 25.4 | $317K | 74 | 30 |
| Auto repair shops | 41 | #1,618 of 2,378 | 194 | 23.3 | $365K | 82 | 79 |
| Nail salons | 39 | #977 of 1,328 | 72 | 8.6 | $934K | 56 | 10 |
| Gyms | 39 | #1,280 of 1,792 | 62 | 7.4 | $801K | 62 | 21 |
| Real estate agents and brokers | 39 | #1,667 of 2,176 | 286 | 34.3 | Index only | 74 | 56 |
| Real estate | 39 | #1,703 of 2,229 | 346 | 41.5 | Index only | 77 | 103 |
| Barbershops | 37 | #985 of 1,356 | 59 | 7.1 | $1.1M | 60 | 5 |
| Coffee shops and cafes | 37 | #1,524 of 2,063 | 98 | 11.8 | $2.9M | 77 | 51 |
| Salons, barbers and spas | 36 | #1,926 of 2,385 | 415 | 49.8 | $162K | 76 | 57 |
| Auto repair and car care | 35 | #1,862 of 2,401 | 356 | 42.7 | $199K | 74 | 123 |
| Dry cleaners | 34 | #405 of 507 | 12 | 1.4 | $11.8M | 75 | 10 |
| Physical therapy | 34 | #1,131 of 1,422 | 51 | 6.1 | $1.6M | 69 | 33 |
| Dentists and orthodontists | 34 | #1,516 of 1,886 | 95 | 11.4 | $884K | 90 | 69 |
| Bakeries and dessert shops | 33 | #1,543 of 1,889 | 96 | 11.5 | $2.9M | 70 | 55 |
| Oil change and quick lube | 32 | #393 of 479 | 9 | 1.1 | $7.9M | 57 | 8 |
| Primary care and pediatrics | 32 | #1,349 of 1,656 | 71 | 8.5 | $1.2M | 66 | 140 |
| Fast food and sandwich shops | 32 | #1,786 of 2,222 | 149 | 17.9 | $1.9M | 62 | 177 |
| Home inspectors | 31 | #354 of 415 | 8 | 1.0 | Index only | 55 | Under 3 |
| Doctors, dentists and clinics | 29 | #2,126 of 2,394 | 709 | 85.1 | $118K | 78 | 282 |
| Sit-down restaurants | 28 | #2,127 of 2,405 | 575 | 69.0 | $487K | 73 | 198 |
| Restaurants and cafes | 27 | #2,139 of 2,405 | 1,071 | 128.5 | $261K | 70 | 435 |
| Tire shops | 26 | #1,314 of 1,530 | 58 | 7.0 | $1.2M | 49 | 24 |
| Clothing and shoe stores | 24 | #1,873 of 2,087 | 214 | 25.7 | $663K | 52 | 114 |
| Clothing, shoes and laundry | 24 | #2,004 of 2,210 | 278 | 33.4 | $510K | 58 | 128 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.5 | $21M | 86 | 10 |
Household spending in Harrison County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $70.8M | $850 | 89 |
| Gasoline and other fuels | $231.8M | $2,781 | 107 |
| Food away from home | $279.9M | $3,358 | 83 |
| Groceries | $470M | $5,638 | 89 |
| Personal care products and services | $67.2M | $806 | 80 |
| Child care and other personal services | $31.1M | $373 | 64 |
| Memberships, classes and admissions | $49.7M | $596 | 61 |
| Medical and dental services | $84M | $1,007 | 78 |
| Pets | $65.7M | $788 | 87 |
| Clothing, shoes and related services | $141.8M | $1,701 | 83 |
| Vehicle insurance | $198.6M | $2,383 | 122 |
| Home repairs, maintenance and insurance | $216.7M | $2,600 | 86 |
| Lawn care, cleaning and other household services | $111.8M | $1,341 | 95 |
| Rent and homeowner costs | $1.2B | $13,933 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Harrison County
- Population, 2025 estimate
- 217,136+4.0% since 2020
- Households
- 83,358
- Median age
- 39.3
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 574 sq. mi.
- People per square mile
- 368
- Median household income
- $59,479+24.2% vs. 2015–2019, before inflation
- Average household income
- $80,923
- Median home value
- $212,200
- Jobs located here
- 89,531
- Daytime population
- 220,283Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harrison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Hancock County, MS46,167 people
- Jackson County, MS145,249 people
- Stone County, MS18,894 people
- Pearl River County, MS57,458 people
- George County, MS25,170 people
- Perry County, MS11,449 people
- Greene County, MS13,615 people
- Forrest County, MS78,272 people
Questions
How fast is Harrison County, MS growing?
Population estimates put Harrison County at 217,136 people in 2025, up 4.0% since 2020, faster than the U.S. (+3.1%). It has 83,358 households. Against the 2015–2019 survey, median household income rose 24.2%, before inflation.
How much do households in Harrison County, MS spend?
Households in Harrison County spend about $1.2B a year on rent and homeowner costs, $470M on groceries and $279.9M on food away from home. Relative to the U.S., household spending in Harrison County runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in Harrison County, MS?
Of the business types scored in Harrison County, landscaping and lawn care companies (74); pet stores (73); and lawn care, cleaning and pest control companies (69) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #159 of 1,493 scored counties.
How does Harrison County, MS compare with the U.S.?
Median household income in Harrison County is $59,479, 26% below the U.S. median of $80,734. The population rose 4.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $212,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (84% above the U.S. rate) and lowest for pet stores (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Harrison County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harrison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in Harrison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.